- The digital age threatens to create a generational gap in our
collective history
- New international study reveals a staggering 256
billion1 images are taken every year in the UK & US
alone
- Only 3% of adults store their cherished memories in printed
album
- Over 70% believe that without printed photos, future
generations' memories could be lost
- Cunard calls for public to help co-create a global exhibition
to preserve cherished memories on board its ships for its 185th
Anniversary
VALENCIA, Calif., Jan. 28,
2025 /CNW/ -- Are future generations at risk of
losing precious childhood memories? According to new research by
luxury British cruise line Cunard, the digital age is creating
a generational gap in our collective history. In response to this,
Cunard is calling upon the public to help preserve these precious
moments in a new physical exhibition curated by renowned British
photographer Mary McCartney
to mark 185 years of ocean travel.
A new international study revealed a staggering 265
billion1 images are taken every year across the UK and
the U.S. and many of those remain unseen and unshared, buried in
digital devices. With smartphones now responsible for capturing 97%
of all photos, only 3% of people store their cherished memories in
printed albums.
This reliance on digital storage could create a generational
memory gap - 72% believe that without printed photos, future
generations' memories could be lost. Furthermore, only half (51%)
of adults are confident that their photos will be accessible in 50
years' time!
The findings also highlighted a lack of planning around
preservation. While three in four adults (75%) plan to preserve and
share photos of their children or young relatives, some do not. The
main reason for this is they haven't thought about it yet (38%), or
they believe there is perceived lack of interest in the photos
(33%).
This trend threatens to impact the historic footprint and
shareable legacy that physical photos and albums once provided.
Especially as over half of adults (53%) admit to being forced to
delete their photos because they ran out of storage or lost photos
because their phone broke (39%). As a result, countless stories and
sentimental memories are at risk of being lost forever.
To remedy this, Cunard is inviting guests, employees, and
celebrities to share their unforgettable images from on board its
ships. These contributions will form part of the 'Sea of Glamour'
exhibition, set to debut at Liverpool's famous Liver Building in May.
The exhibition will feature a stunning collection of photos of
Hollywood icons, musicians,
politicians, and royalty from the Cunard archives, alongside
newly curated images from the public to form a timeline of iconic
moments that will immerse visitors in the magic of nearly two
centuries of transatlantic travel.
Mary McCartney will take the
final photograph for the exhibition herself, capturing a portrait
of Queen Anne's Icons in
Liverpool on the day it opens.
This unique image will offer a fresh, captivating perspective on
Cunard's iconic link to Liverpool.
Siân Wilks, Cunard Archivist at the University of Liverpool Library, said: "As a unique
resource that captures Cunard's unrivalled 185-year history, the
Cunard archive is an incredible collection that is accessible to
all. It is exciting to see how today's events will shape the Cunard
archive of the future and capture the stories of those connected to
the brand".
Katie McAlister, President of
Cunard, emphasized the importance of this initiative: "For 185
years, our ships have been at the heart of unforgettable moments
for millions of guests and crew. This is a chance to celebrate
those memories and the stories they tell. By sharing your
experiences, you'll help Mary
McCartney create something truly unique—an exhibition that
brings Cunard's incredible history to life for everyone to
enjoy."
The 'Sea of Glamour' will become a global exhibition, set to
travel the world on board the Cunard fleet to celebrate the 185th
Anniversary.
To find out how your cherished memories on board a Cunard
ship could become part of the brand's iconic history, visit
www.cunard.com/seaofglamour and submit your favorite memories
to cunardphotography@cunard.co.uk by Sunday March 9, 2025.
For more information about Cunard or to book a voyage,
contact your Travel Advisor, call Cunard at 1-800-728-6273, or
visit www.cunard.com.
For Travel Advisors interested in further information, please
contact your Business Development Manager, visit
OneSourceCruises.com, or call Cunard at 1-800-528-6273.
Notes to Editors
International Study: Opinium research conducted on 16 January 2025 - 22
January 2025 amongst a nationally representative sample of
3,000 adults in the UK (1,000), US (1,000) and Germany (1,000)
1 The calculation used to calculate 256 Billion
photos
In a sample of 1,000 US adults, 991 (99%) took photos. They
took on average 17.3 photos per week, or 899.6 (17.3*52) per year.
99% * 258.3m (US adult population) =
256.1m. 256.1m*899.6=230,360m
In a sample of 1,000 UK adults, 978 (98%) took photos. They
took on average 12.8 photos per week, or 665.6 (12.8*52) per year.
98% * 54.2m (UK adult population) =
53m. 53m*665.6=35,364m
About Cunard
Cunard is a luxury British cruise line,
renowned for creating unforgettable experiences around the world.
Cunard has been a leading operator of passenger ships since 1840,
and this year celebrates an incredible 185 years of operation. 2025
is a momentous year in Cunard's history, which will be marked with
several iconic land-based events and special Event Voyages. The
Cunard experience is built on fine dining, hand-selected
entertainment, and outstanding White
Star service. From a partnership with a two-Michelin starred
chef, to inspiring guest speakers, to world class theatre
productions, every detail has been meticulously crafted to make the
experience unforgettable. A pioneer in transatlantic journeys and
round world voyages, destinations sailed to also include
Europe, the Caribbean, Alaska, the Far East and Australia.
There are currently four Cunard ships, Queen Mary 2, Queen
Elizabeth, Queen Victoria and
new ship, Queen Anne, which entered
service in May 2024. This investment
is part of the company's ambitious plans for the future of Cunard
globally, with the brand now boasting four ships in simultaneous
service for the first time since 1999. Cunard is based at Carnival
House in Southampton and has been
owned since 1998 by Carnival Corporation & plc.
www.cunard.com (NYSE/LSE: CCL; NYSE:CUK).
Social
Media
Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline
For additional information about Cunard, contact:
Jackie Chase,
Cunard, jchase@cunard.com
Cindy Adams, cindy@mgamediagroup.com
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SOURCE Cunard
