App Science™, an AI-powered analytics platform
wholly owned by Sabio Holdings, captures majority of streaming TV
viewers, enabling larger scale for advertisers
TORONTO, Feb. 11,
2025 /CNW/ -- Sabio Holdings (TSXV: SBIO)
(OTCQB: SABOF) (the "Company" or "Sabio"), a
Los Angeles-based Adtech company
specializing in helping top global brands reach, engage, and
validate streaming TV audiences, today announced that its
wholly-owned App Science™ household graph now reaches 80 million
households. This milestone equates to 70% of all U.S. streaming
households.
App Science™ ("App Science") is an independent data entity that
is wholly owned by Sabio Holdings. It matches mobile device and CTV
streaming data from more than 1 billion device IDs to deliver
audiences at scale. Leveraging its 80 million household graph, App
Science provides exclusive validated segments to Sabio.
This scale of data enables App Science to capture all segments
of the population and maintain a graph that is truly representative
of the entire U.S. population. Data is collected across multiple
devices with near-equal representation of iOS and Android, as well
as connected TVs and other streaming platforms.
"App Science's household graph is not static; it's a living,
breathing entity that evolves daily with new traffic and updates,"
said Josh Melick, SVP of Product and
Data at App Science. "This achievement exemplifies our commitment
and that of Sabio to scale precision and inclusivity in targeting,
activating, and measuring streaming audiences."
App Science emphasizes deduplication at the household level to
create a more accurate and actionable dataset. The 80 million
household graph was achieved through continuous updates to internal
systems, ensuring compliance with evolving regulations and
adaptability to newer devices.
"Aligning with our organization's 10-year anniversary, this
milestone for the household graph reaffirms Sabio's position as a
leader in capturing the diverse mass market. Sabio drives results
for brands and agencies by offering unparalleled scale and
precision," said Aziz Rahimtoola,
CEO and Co-Founder of Sabio.
Key Highlights of the App Science Household Graph:
- Captures 70% of U.S. streaming households (based on 115 million
U.S. CTV Households, per Emarketer).
- Represents a balanced mix of iOS, Android, connected TVs, and
other devices.
- Reflects evolving consumer behaviors and regulatory
requirements.
For more information, please visit sabio.inc.
About Sabio
Sabio Holdings (TSXV: SBIO, OTCQB: SABOF)
is a Los Angeles-based Adtech
company specializing in helping top 100 global brands reach,
engage, and validate (R.E.V) streaming TV audiences in a highly
fragmented media ecosystem. Sabio leverages its complete end-to-end
ad-supported streaming tech stack, which features App Science™—a
non-cookie-based SaaS analytics and insights platform with a
proprietary 80 million household graph and AI
capabilities—alongside its ad-serving technology and direct
supply.
For more information, visit: sabio.inc
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For further information: Sajid
Premji, Chief Financial Officer, investor@sabio.inc, Phone:
1.844.974.2662; Sam Wang, Investor
Relations, investor@sabio.inc
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SOURCE Sabio Inc.
