Blackbaud Raiser's Edge
NXT® Customers in Canada Can Now Leverage Optimized Donation
Forms to Raise More, Save More, and Sleep Better
TORONTO, March 4,
2025 /CNW/ -- Blackbaud (NASDAQ: BLKB), the
leading provider of software for powering social impact, today
announced the rollout of its Optimized Donation Forms for Blackbaud
Raiser's Edge NXT® users in Canada.
Blackbaud Donation Forms help social impact organizations
raise more, streamline the donor experience, simplify
administrative tasks, and reduce processing costs, enabling them to
sustain and grow their missions.
"We're excited to bring Optimized Donation Forms, which are
designed to improve conversion rates and raise more, to our
Canadian customers," said Sudip
Datta, chief product officer, Blackbaud. "Blackbaud makes it
easy to increase revenue and minimize costs with these
straightforward donation forms that engage your donors with no
additional processing fees."
Recently, Blackbaud's Optimized Donation Form averaged a 30%
conversion rate for customers fundraising for GivingTuesday.
The forms allow nonprofits to choose the fee coverage
option that's right for them ––Complete Cover, which provides
free processing, or Donor Cover, which lets supporters
cover their transaction fees. And due to native integration,
managing transactions is easy.
Also included in this release to Canadian Raiser's Edge NXT
users is an AI-based translation feature for Optimized Donation
Forms that can automatically translate the donation form into
Canadian French to increase accessibility and ease-of-use for
Canadian donors. Additionally, users can easily preview Standard
Donation Forms created in Canadian French and English and can now
create forms specifically labeled for their Canadian French
donors.
Optimized Donation Forms
Blackbaud Optimized Donation
Forms reduce the number of decisions for both the organization and
its constituents, resulting in an optimal donor experience and an
increase in click-to donation-conversions. Optimized Donation Forms
are a great choice for campaigns that need a quick visual punch and
that are focused on securing more donors. They are mobile-first and
display seamlessly on a website without the need to create a new
webpage, enabling payment directly within the form. Customizable
with images and a mission statement, they let charitable
organizations project consistent branding in a visually appealing,
intuitive and engaging way. Additionally, these intelligent forms
automatically adjust to increase higher-than-average gift amounts
based on donor data analysis.
Early Success
US customers using the forms have
already seen early success, reporting satisfaction with the ease of
use, customization and flexibility of the forms. Using the
Optimized Donation Forms, Seed Savers
Exchange saw a 10% increase in their conversion rate and
a jump in average donation amount by 61% from the year
prior.
Others appreciate the time-savings and ease of use. "The
Optimized Donation Form literally cuts my entry time by more than
half," said Tracey Zirneklis,
advancement services manager, Porter-Gaud
School. "Being able to see what's coming in, edit the
record, add campaigns or funds or appeals, being able to adjust
what I want to do acknowledgement-wise—it is so much more
streamlined."
Learn More
Learn more and request a demo
here.
Blackbaud Donation Forms are currently available at no extra
cost to Blackbaud Raiser's Edge NXT users in the US, Australia, New
Zealand, and Canada, and
will be coming to the UK later this year. They are also available
at no extra cost to Blackbaud CRM users in the US, Australia and New
Zealand, and will be coming to Canada this year as well. Additionally,
Blackbaud Donation Forms are available at no extra cost to Altru
users in the US. All users must process transactions with Blackbaud
Merchant Services to take advantage of Blackbaud Donation
Forms.
About Blackbaud
Blackbaud
(NASDAQ: BLKB) is the leading
software provider exclusively dedicated to powering social impact.
Serving the nonprofit and education sectors, companies committed to
social responsibility and individual change makers,
Blackbaud's essential software is built to accelerate impact
in fundraising, nonprofit financial management, digital
giving, grantmaking, corporate social responsibility
and education management. With millions of users and over
$100 billion raised, granted or
managed through Blackbaud platforms every year,
Blackbaud's solutions are unleashing the potential of the
people and organisations who change the world. Blackbaud
has been named to Newsweek's list of America's
Most Responsible Companies, Quartz's list of Best Companies for
Remote Workers, and Forbes' list of America's Best Employers. A
remote-first company, Blackbaud has operations in
the United States, Australia, Canada, Costa
Rica, India and the
United Kingdom, supporting users
in 100+ countries. Learn more at https://www.blackbaud.ca/
or follow us on X/Twitter,
LinkedIn, Instagram and
Facebook.
Media Inquiries
media@blackbaud.com
Forward-looking Statements
Except for historical
information, all of the statements, expectations, and assumptions
contained in this news release are forward-looking statements that
involve a number of risks and uncertainties, including statements
regarding expected benefits of products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organisation; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
SOURCE Blackbaud
