Centennial Specialty Foods Increases Distribution in Arizona
08 Abril 2004 - 11:00AM
PR Newswire (US)
Centennial Specialty Foods Increases Distribution in Arizona
DENVER, April 8 /PRNewswire-FirstCall/ -- Centennial Specialty
Foods Corporation (Nasdaq: CHLE; Boston Stock Exchange: CSJ)
announced today it has gained additional distribution through
Bashas grocery stores in Arizona. Bashas will now carry all 5
varieties of Stokes Green Chile sauces in their 75 stores. Shipment
of the new products begins immediately. The new items are expected
to be on store shelves within 30 to 45 days. "Increasing
distribution with Bashas in Arizona is part of our planned
expansion," said Bob Beckwith, Chief Marketing Officer of
Centennial. "Bashas is a strong Arizona grocery retailer and we are
fortunate to have them as a partner in growing our expected sales
and distribution of premium Stokes Green Chile Sauces." The new
distribution in Arizona will provide consumers that shop at Bashas
with a greater variety of flavors of Centennial's products. It also
increases Centennial's shelf presence in Bashas, which increases
the Stokes brand awareness and exposure. Centennial has also begun
consumer marketing in portions of the Arizona market to increase
product and brand awareness. The consumer marketing program will
include product demonstrations, radio advertising and print
advertising. Most recently, Centennial participated in sponsoring
the Women's Expo in Phoenix, where over 70,000 people had an
opportunity to taste and learn about Stokes' products. "It is
important that consumers get an opportunity to enjoy the premium
taste of our green chile sauces. We believe if consumers try our
products, they will buy them," stated Mr. Beckwith. Centennial
Specialty Foods Corporation is a manufacturer and distributor of
ethnic Southwestern food products. Its products are sold under the
Stokes and Ellis labels, two well-known Southwestern brands that
date back almost 100 years. Principal channels of distribution for
Centennial's products are grocery retailers, superstores and club
stores in Colorado and, to a lesser extent, several major
metropolitan markets in adjoining states. More information about
Centennial can be found on its website at
http://www.centennialspecialtyfoods.com/. Note Regarding Forward
Looking Statements: Certain matters discussed in this press release
could contain forward-looking information that involves risks and
uncertainties that could cause actual results to differ materially
from current trends or expected results. We identify forward
looking statements through our use of words such as "expect,"
"believe," "project," "anticipate," and similar expressions. These
risks, that may affect our ability to achieve forward-looking
statements, are discussed in our final prospectus in the section
entitled"Risk Factors" and other documents that are on file with
the Securities and Exchange Commission. Stokes and Ellis are
registered trademarks of Centennial Specialty Foods Corporation.
DATASOURCE: Centennial Specialty Foods Corporation CONTACT:
Stephanie Hinkle of Preserve Communications, +1-720-488-5409, for
Centennial Specialty Foods Corporation; or Jeffrey Nieder of
Centennial Specialty Foods Corporation, +1-303-414-4613 Web site:
http://www.centennialspecialtyfoods.com/
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