CLEVELAND, Sept. 8 /PRNewswire-FirstCall/ -- As the celebration of Grandparent's Day marks its 30th anniversary, American Greetings Corp. (NYSE: AM) has introduced a fun, memorable and innovative way to say thanks with the new recordable photo frame card. These displayable cards allow the sender to not only add a photo of the recipient's adorable grandchildren, but also add their voices, which can be played back with the push of a button. The new offering is particularly appropriate for the holiday, because it focuses on what is most important for any grandparent, their grandchildren. Today there are more than 56 million grandparents in the United States, and most are more active in their grandchildren's lives than ever before. With the changing responsibilities and personalities of grandparents today, there is also a need to enhance how we celebrate them. This evolution of how we show our appreciation and celebrate our grandparents is clearly reflected in the newest offering from American Greetings. "Grandparent's Day is the perfect occasion for the recordable photo frame card because it reflects the worst kept secret of any family. . .that Grandma and Grandpa will do anything for their grandchildren," said Carol Miller, executive director of new product concepts at American Greetings. "The pairing of an adorable photo and sure-to-be-cute vocal message from their grandkids will definitely make the card a keepsake that will definitely be appreciated." Nearly three million cards are sent annually in recognition of Grandparent's Day, which will be celebrated this year on Sunday, September 13. Shoppers can find the recordable photo frame cards and other greetings for grandparents at many leading specialty, mass, grocery and drug store channels nationwide. Visit http://www.corporate.americangreetings.com/ for more information and a listing of stores that carry American Greetings products. You can also follow us on Twitter at http://www.twitter.com/amgreetings. About American Greetings Corporation For more than 100 years, American Greetings Corporation (NYSE:AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com/. DATASOURCE: American Greetings Corporation CONTACT: Frank Cirillo of American Greetings Corporation, +1-216-252-7300 x4806, Web Site: http://www.americangreetings.com/

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