Baker & Taylor to Offer Rich Digital Media Content from Wiley on Blio
08 Fevereiro 2010 - 12:30PM
PR Newswire (US)
Highly formatted books translate well on interactive e-reader
application powered by world's largest distributor of physical and
digital books CHARLOTTE, N.C., Feb. 8 /PRNewswire/ -- Baker &
Taylor, Inc., the world's largest distributor of physical and
digital media, is proud to partner with global publisher John Wiley
& Sons, Inc. (NYSE:JWaNYSE:andNYSE:JWb) to provide rich,
highly-formatted content on Blio. Blio is the revolutionary
e-reader software application created by knfbReading Technology and
powered by Baker & Taylor. "Baker & Taylor is proud to
offer a wide array of Wiley's educational and consumer titles on
Blio," said Tom Morgan, Chairman and CEO of Baker & Taylor.
"With colorful illustrations, photos and informative graphics,
Wiley's titles, including cookbooks and travel books, offer much
more than straight text to educate readers. Readers will be blown
away." By leveraging strong relationships with the publishing
community as well as its best-of-breed digital media partners,
Baker & Taylor is converting, managing and delivering new
content for Blio every day. With more than 44,000 customers in 120
countries, Baker & Taylor's global reach makes it the perfect
partner to provide superior content management and distribution for
the world's most innovative e-reader application. Baker &
Taylor's affiliation with Blio is its latest step in bringing
comprehensive digital media services to multiple channels and to a
wide variety of end users, strengthening its position as the
premier source for physical and digital media distribution. "We
have enjoyed our longstanding partnership with Baker & Taylor -
with its strong distribution infrastructure and expertise," said
Peter Balis, Wiley's Director of Online Sales. "We are excited to
extend our Baker & Taylor partnership beyond physical books to
this new and rapidly evolving world of digital media, providing our
customers with our must-have titles on this new platform and on the
device of their choice." Blio, featuring cutting-edge
print-to-speech (for rights-enabled titles) and full-color 3-D
technologies, is the brainchild of futurist and inventor Ray
Kurzweil. Blio delivers the most advanced, flexible and open
reading platform in the world. Blio is exceptional at bringing to
life the books that Wiley excels in publishing - such as cookbooks
(download recipes) and travel books (follow a video to a distant
land). Blio is also hardware neutral, meaning it works on a number
of devices, including personal computers, laptops, netbooks and
iPhones, not to mention up and coming tablets. About Baker &
Taylor Baker & Taylor, Inc. (http://www.baker-taylor.com/) is a
global information and entertainment services company that offers
print and digital books and entertainment products along with
value-added services to libraries, educational institutions and
retailers. Based in Charlotte, N.C., the company has been in
existence for more than 180 years, developing long-term
relationships with major suppliers, including book publishers,
movie studios and music labels. Baker & Taylor maintains one of
the largest combined in-stock book, video and music inventories in
the United States, and services the broadest customer base in the
industry. Baker & Taylor is majority owned by Castle Harlan
Partners IV, L.P., an institutional private equity fund managed by
Castle Harlan Inc., a leading private equity investment firm. About
Wiley Founded in 1807, John Wiley & Sons, Inc.
(http://www.wiley.com/) has been a valued source of information and
understanding for more than 200 years, helping people around the
world meet their needs and fulfill their aspirations. Wiley and its
acquired companies have published the works of more than 400 Nobel
laureates in all categories: Literature, Economics, Physiology or
Medicine, Physics, Chemistry and Peace. The Hoboken, N.J.-based
company is listed on the New York Stock Exchange under the symbols
JWa and JWb. Wiley's portfolio of global brands includes For
Dummies, Frommer's, Betty Crocker, Pillsbury, CliffsNotes,
Webster's New World, J.K. Lasser, Jossey-Bass, Pfeiffer and Sybex.
Subject areas include business, technology, architecture,
professional culinary, psychology, education, travel, health,
religion, consumer reference, pets and general interest. About
knfbReading Technology Inc. knfbReading Technology Inc. is a joint
venture between Kurzweil Technologies - headed by CEO Ray Kurzweil,
a 30-year innovator and pioneer in assistive technologies and the
inventor of the first print-to-speech reading machine for the blind
- and the National Federation of the Blind, the largest, most
influential membership organization of blind people in the United
States. DATASOURCE: Baker & Taylor, Inc. CONTACT: CONTACT:
Baker & Taylor, Amy Baldwin, +1-704-998-3136, Web Site:
http://www.baker-taylor.com/
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