MIDDLETON, Wis., Dec. 31, 2018 /PRNewswire/ -- Tonight, millions
of girls everywhere are counting down to welcome the New Year and
American Girl's newest Girl of the Year™,
Blaire Wilson™!
Launching on January 1, Blaire—a
young chef-in-training who loves bringing people together—joins
American Girl's family of characters and timeless stories designed
to help girls think about their own character and who they want to
be. A natural people person, Blaire excels at gathering people
around the dinner table but needs help finding balance between the
digital world and the real world—like many people today. Through
Blaire, girls will learn the importance of staying connected to the
people they care about and that this means more than clicking and
swiping—it means truly being there.
"We're proud to introduce fans to our 2019 Girl of the Year,
Blaire Wilson—an everyday girl who thrives on using her many
talents to make meaningful connections with others," says
Julia Prohaska, Vice President of
Marketing for American Girl. "Building and maintaining supportive
relationships with family and friends is central to Blaire's
story—a message we think is important to champion among girls
today. In an age where families are often striving for quality time
together, we hope Blaire inspires everyone to make a New Year's
resolution to connect more regularly with the important people in
their lives and make their time together this year really
count."
Blaire's story unfolds in a chapter book series written by
Jennifer Castle and published by
Scholastic. In the two books, available now, Blaire loves to put
her cooking and decorating talents to good use on her family's
sustainable farm and bed-and-breakfast in upstate New York. When the opportunity to plan the
farm's first wedding arises, Blaire jumps in with gusto. However,
between overextending herself to create the perfect farm-fancy
event and a newly diagnosed food sensitivity that makes her
self-conscious, Blaire finds herself more engaged on her devices
than at real-life gatherings with others. Ultimately, through the
help of her family and friends, Blaire finds a healthy balance and
learns the value of being fully present at every occasion.
Blaire comes to life for girls via a beautiful 18-inch doll,
featuring bright green eyes and curly red hair. Blaire's world
features an array of outfits, accessories, and products that
reflect her life on Pleasant View Farm, including a sweet lamb and
piglet, festive party decor, and Blaire's Family Farm Restaurant,
with everything needed to play out a show stopping farm-to-table
celebration.
Fans can learn more about Blaire at the following 2019 events
and activities:
- Blaire's New Year's Day Events: On January 1, American Girl stores nationwide are
hosting Blaire's Launch Event, where girls can celebrate with a fun
decorating demonstration, a hand-lettering craft, a delicious sweet
treat, and a free take-home Blaire doll item. Guests can also enter
for a chance to win a Blaire doll and book. For more details, visit
americangirl.com/stores.
- Blaire Online Play: Girls can visit
http://play.americangirl.com/play/girl-of-the-year/blaire for book
excerpts, games and activities, and Blaire's Life at Pleasant View
Farm Vlog posts from her family's sustainable farm, featuring
delicious recipes, gardening tips, cooking and craft videos, and
more.
- Blaire's Family Dinner Series: To promote mealtime
togetherness, families are invited to attend a Blaire-inspired
dinner series at select American Girl retail restaurants across the
country in 2019. Parents can visit americangirl.com/stores to learn
more or make a reservation.
The Blaire collection is available on January 1, 2019, at americangirl.com;
at all American Girl retail locations nationwide; and at American
Girl specialty boutiques at select Indigo™ and
Chapters™ locations in Canada and online at Indigo.ca. The Blaire
books can also be purchased through retail and online booksellers.
To request a free catalogue, call 1-800-845-0005; to join
the company's loyalty program, AG Rewards™, go to
americangirl.com/REWARDS.
ABOUT AMERICAN GIRL
American Girl is a premium brand
for girls and a wholly-owned subsidiary of Mattel, Inc.
(NASDAQ:MAT, www.mattel.com), a leading global children's
entertainment company that specializes in the design and production
of quality toys and consumer products. Headquartered in
Middleton, WI, American Girl
offers an inspiring world of dolls, content, and experiences that
nourish a girl's spirit and help develop her strength of character.
Best-selling lines include Truly Me™, Girl of the Year™, Bitty
Baby™, WellieWishers™, and American Girl's classic historical
characters. The company sells products through its award-winning
catalogue, on americangirl.com, in its proprietary U.S.
experiential retail stores, as well as at specialty retailers
nationwide. By inspiring girls to be their best, American Girl has
earned the loyalty of millions and the praise and trust of parents
and educators.
Connect with us
Facebook: @americangirl
Twitter: @American_Girl
Instagram: @americangirlbrand
Pinterest: agofficial
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SOURCE American Girl