Technology suite includes innovative credit cards, an
end-to-end digital platform, cards issuance and adjudication, and
the world's largest embedded loyalty and rewards
TORONTO, April 7, 2021 /PRNewswire/ -- Brim Financial
(Brim), a Canadian next-generation Fintech company and certified
credit card issuer, today announced a partnership with Canadian
Western Bank (CWB) to roll out Brim's Platform as a Service
(PaaS) and credit card infrastructure. Brim's PaaS enables CWB to
offer a full suite of personal credit cards and an integrated
digital banking platform with best-in-class globally open loyalty,
delivering a robust value proposition that helps ensure CWB
continues to exceed its customers' expectations.
"Together we are redefining banking services in Canada," says Rasha
Katabi, CEO and Founder of Brim Financial.
Rasha Katabi, CEO and Founder of
Brim Financial said, "We are excited to partner with CWB, enabling
the seamless integration of our cutting-edge financial products and
platform within the CWB ecosystem. We're focused on powering
the growth of our partners, and our partnership with CWB's
established business, paired with our state-of-the-art
infrastructure and technology is a win-win. Together we are
redefining banking services in Canada. We're responding to a heightened need
for digital delivery, convenience, simplicity and uniquely
differentiated customer experiences."
In addition to its innovative suite of credit card products,
Brim's PaaS offers omni-channel digital experiences including an
in-branch onboarding portal and an online self-service portal which
will be integrated within CWB's existing banking platform and
access Brim's proprietary rewards technology and global partner
network. CWB will lean on Brim's infrastructure and end-to-end
modular solution including card issuance and adjudication, customer
support, platform design and development, loyalty management,
banking centre employee tools and portal, compliance and risk
management, analytics and more.
"Our partnership with Brim to roll out a suite of consumer
credit cards and innovative platform is another step forward in how
CWB continues to deliver a boutique offering designed for business
owners that seamlessly integrates personal banking needs into a
business and wealth financial relationship," says Stephen Murphy, Executive Vice President,
Banking. "Brim's vision to combine banking, loyalty and e-commerce
into a single platform aligns with our reputation for providing a
premium client experience. We have a common ambition to disrupt
Canadian financial services and provide a clear alternative to
those who want more from their financial partner."
With Brim, CWB clients are empowered with digital first products
and services that offer an unprecedented, flexible, secure
and rewarding customer experience:
- Unlimited earning potential with Brim Rewards
- Embedded Buy-Now, Pay-Later capabilities
- Mobile Wallet compatibility, including Apple Pay, Google Pay,
Fitbit and others
- Budget and Spend Monitoring
- Real-Time Lock Card, plus Block/Unblock Foreign or Online
Transactions
- Family Cards enabling full visibility and control over each
authorized users' card
- Free Global Wi-Fi and more
About Brim Financial
Brim powers banking and integrated e-commerce on a single
platform. Brim brings ground-breaking innovation to the fintech
space with a full product suite of consumer and business credit
cards, consumer digital banking services, a globally open rewards
and loyalty ecosystem, and financial products including Buy-Now,
Pay-Later capabilities seamlessly integrated into all business and
consumer revolving credit card products. They have continued to
grow their presence, rolling out a comprehensive B2B2C strategy,
partnering with FIs, Fintechs and large corporations to enable
end-to-end digital banking platforms. Brim enables B2B partners to
launch a turnkey, digital-first financial platform and product
suite with embedded open loyalty that revolutionizes the value
proposition for consumers and businesses. In addition, Brim's
embedded finance tech stack enables merchants to be live on the
Brim ecosystem in real-time without any need for Point-Of-Sale
(POS) integration. Brim's smart Open Rewards/Loyalty infrastructure
is live at all merchants worldwide. Brim is headquartered in
Toronto, Canada. To learn more,
visit brimfinancial.com
About CWB
Canadian Western Bank (TSX:CWB.TO) is a chartered, full-service
bank that offers business and personal banking solutions and
expertise, along with an unwavering obsession with our clients'
success. We've offered customized financial solutions for over 35
years, and operate with a clear focus on meeting the unique
financial needs of business owners. Through our network of
branches, business offices and mobile relationship teams, we help
clients grow their businesses, manage their money and realize their
financial potential. Learn more at www.cwbank.com.
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SOURCE Brim Financial