PITTSBURGH and BEAVERTON, Ore., Nov.
3, 2021 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS)
and NIKE, Inc. (NYSE: NKE) have forged a transformative, connected
partnership designed to enhance the shopping experience for DICK'S
and NIKE customers. This first-of-its-kind collaboration will allow
DICK'S and NIKE to each reach more customers and provide them with
access to exclusive products, experiences and offers.
DICK'S and NIKE customers can now connect their DICK'S Scorecard
and NIKE Membership accounts through the DICK'S mobile app. DICK'S
and NIKE aim to make the experience simple and convenient by
providing an easy-to-use platform where customers can seamlessly
shop an expanded selection of NIKE footwear and apparel. Among the
highlights of the partnership are:
- Member-exclusive footwear and apparel launches and
collections, including running and yoga apparel that's already
available and a Nov. 4 NIKE Air Force
1 and Blazer launch; new styles will be added on a regular
basis
- In-store events for members starting at DICK'S House of Sport
locations in Rochester, N.Y., and
Knoxville, Tenn., in November and
December respectively, and expanding to additional DICK'S stores
over time
As part of this collaboration, DICK'S and NIKE will continually
work together across their respective physical and digital
properties to deliver enhanced convenience, new experiences and
content for customers and better anticipate and fulfill their
evolving needs.
"DICK'S and NIKE have a long and successful history of working
together, and this partnership represents a significant
strengthening of our relationship," said Lauren Hobart, President and CEO of DICK'S
Sporting Goods. "We are both focused on delivering best-in-class
experiences and products and creating the best omnichannel
experience for our athletes. Combining our capabilities in these
areas will create a unique experience in the market for athletes
who shop with DICK'S and NIKE."
"NIKE Membership is how we serve our consumer personally – it
fuels deeper engagement and greater access to the very best of
NIKE," said Sarah Mensah, Vice
President and General Manager, North
America, NIKE. "We're helping consumers connect with sport
and our products whenever, however and wherever they shop NIKE. Our
partnership with DICK'S is just another example of how we are
reimagining how people connect with NIKE across an increasingly
digital and connected marketplace."
About DICK'S Sporting Goods, Inc.
Founded
in 1948, DICK'S Sporting Goods is a leading omni-channel sporting
goods retailer offering an extensive assortment of high-quality
sports equipment, apparel, footwear and accessories. As of
October 30, 2021, the company
operated 734 DICK'S Sporting Goods locations across the United States, serving and inspiring
athletes and outdoor enthusiasts to achieve their personal best
through a combination of its dedicated teammates, in-store services
and unique specialty shop-in-shops dedicated to Team Sports,
Athletic Apparel, Golf, Outdoor, Fitness and Footwear.
Headquartered in Pittsburgh,
DICK'S also owns and operates Golf Galaxy, Field & Stream and
Public Lands specialty stores, as well as GameChanger, a youth
sports mobile app for scheduling, communications, live scorekeeping
and video streaming. DICK'S offers its products through a dynamic
eCommerce platform that is integrated with its store network and
provides athletes with the convenience and expertise of a 24-hour
storefront. For more information, visit the Investor Relations page
at dicks.com.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary
brand, designs, markets and distributes athletic lifestyle
footwear, apparel and accessories. For more information, NIKE,
Inc.'s earnings releases and other financial information are
available on the Internet at http://investors.nike.com.
Individuals can also visit http://news.nike.com and
follow @NIKE.
CONTACTS:
DICK'S Sporting Goods
724-273-5552
press@dcsg.com
NIKE
212-367-4447
Media.Relations@nike.com
Category: Company
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SOURCE DICK'S Sporting Goods, Inc.