Build-A-Bear Workshop Releases New Limited Edition
Collectibles and Exclusive Collaborations as Part of
Year-Long Anniversary Event
ST.
LOUIS, July, 26,
2022 /PRNewswire/ -- Build-A-Bear Workshop (NYSE: BBW)
continues its year-long silver celebration to commemorate its
landmark 25th anniversary with exciting new releases
from the Vault and new collaBEARations with popular licensed
partners. Expand your collection with these unique furry
friends that promise to be filled with heart and hugs.
CELEBRATE 25 YEARS OF FURRY FRIENDS WITH THIS EXCLUSIVE
RELEASE FROM THE VAULT
Following the successful
re-imaginings of several classic furry friends Build-A-Bear today
announced the launch of Floppy Kitty. Inspired by the
1998 design, this plush animal makes the purrr-fect addition to any
collection! Available exclusively online, this
limited-edition product includes a commemorative silver 25th
Celebration Collection emblem on its right paw pad.
New furry friends inspired by classic Build-A-Bear plush
continue to be released from the Vault each month, with Floppy
Kitty being the seventh anniversary collectible. Use the
handy Collector's Guide to keep track, but don't wait, two have
already sold out! Don't miss a release by visiting the
25th Celebration page to learn more and to sign up for
updates throughout the year!
NEW COLLECTORS' ITEMS FOR FANS: TWO NEW PIKACHU
Pokémon fans will love the two new Pikachu plush for the
Build-A-Bear 25th Celebration! Pikachu was the first
Pokémon plush ever released at Build-A-Bear Workshop, and this
fan-favorite Electric-type Pokémon is now available in two special
limited editions to celebrate our 25th year. Two
different plush styles are available in stores and online, both
with sparkly yellow fur and a collector's emblem on the paw pad,
with one featuring a winking face. Signature 6-in-1 sound
chips, Pokémon varsity jackets and sleepers complete the look for
each Pikachu. The adorable Pikachu is a must-have addition to any
Pokémon Trainer's team!
ENJOY FAIRY-TALE FUN WITH THE NEW DISNEY PRINCESS-INSPIRED
BEAR
Go on fairy tale adventures with the Disney
Princess-Inspired Bear, created specifically for Build-A-Bear's
25th Celebration! With its sparkly fur, Disney
Princess characters on the paw pads, and a silver 25th
Celebration emblem to commemorate the special year, this enchanting
bear makes the ultimate gift for any Disney fan or collector.
Bringing magic to homes, the Disney Princess-Inspired Bear features
six of the strong heroines beloved by generations of Disney fans on
its paw pad. Fans can also select their favorite Disney Princess
costume and dress the bear up for the ultimate Disney Princess
collectible.
As part of the ongoing celebration of the brand's
25th year, Build-A-Bear will continue releasing limited
editions of fan-favorite characters this year! Featuring
updated designs, including special silver details, these furry
friends are must-have additions to any Build-A-Bear fan's
collection! Sign up to be updated on new releases on
Build-A-Bear's 25th Celebration page.
CELEBRATING 25 YEARS OF MEMORIES
As Build-A-Bear
celebrates 25 years of fun and laughter, Guests are invited to
share their favorite and furriest memories – or make new ones!
Guests can join the celebration and "Show Your Stuff" by uploading
pictures to the gallery at buildabear.com or post to social media
using #buildabear. With over 200 million furry friends made since
the company's inception, there are sure to be many memories to
share, whether it's a photo of a very first Build-A-Bear furry
friend, furry friends that commemorate special moments, or the
making of an all-new furry friend. The anniversary is the perfect
opportunity to remember past hugs & celebrate future
connections by creating an epic time capsule of memories and
personal stories.
ENTER THE BEARY BIG ADVENTURE SWEEPSTAKES
Build-A-Bear
fans have a chance at a unique opportunity to celebrate their love
of Build-A-Bear in a beary special way. Enter the BEARY BIG
Adventure Sweepstakes for a chance to win a grand prize trip to
celebrate the brand's 25th anniversary! One lucky winner
will experience a trip for four to the World Bearquarters in
St. Louis, complete with a VIP
experience at the company's flagship Workshop and exclusive entry
to the Build-A-Bear Silver Celebration Gala in October 2022. Enter now for your chance to
win!
JOIN THE BONUS CLUB
Build-A-Bear's Bonus Club will
have member-exclusive store and online offers throughout the year.
Bonus Club members will be among the first to receive news of the
latest products, events and those still to come surprises. Sign up
online to start receiving the latest updates.
SHOP ONLINE
Guests can also engage in unique digital
experiences and shop online at www.buildabear.com including the
interactive "Bear-Builder", the animated "Bear Builder 3D Workshop"
and the age-gated adult-focused "Bear Cave". They also have
delivery options including Buy Online, Pickup In Store to have
their purchase ready to pick up at a local Workshop. To
explore gift options by occasion, recipient, category and price,
guests can visit the Build-A-Bear GiftShop.
LEGAL DISCLAIMER NO PURCHASE NECESSARY TO ENTER OR TO
WIN. Many will enter only one (1) will win. The
Build-A-Bear Workshop®"Beary Big Adventure" Sweepstakes begins
12:00:00 a.m. CT on June 25, 2022 and ends 11:59:59 p.m. CT on August
25, 2022. Open only to legal residents of the 50 United
States and the District of
Columbia who are 18 years of age or older at time of entry.
For details on how to enter, timing, and Official Rules go to:
www.buildabear.com/sweepstakes. Void where prohibited.
SPONSOR: Build-A-Bear Workshop, Inc., 415 South 18th Street,
St. Louis, MO 63103, USA.
ABOUT BUILD-A-BEAR®
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar retail locations operated through a
variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences
on buildabear.com including its online "Bear-Builder",
the animated "Bear Builder 3D Workshop" and its age-gated
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of
$411.5 million in fiscal 2021. For
more information, visit the Investor Relations section
of buildabear.com
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SOURCE Build-A-Bear Workshop