First-of-its-Kind Snapchat AR Lens Allows
Consumers to Scan Any Triangle in the Real World for a Chance to
Win $250,000, Exclusive Prizes from
GUESS® Originals, Xbox®, Vivid
Seats®, and Much More
PLANO,
Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles
are everywhere … but the world is about to see them
differently. Doritos – the iconic triangle-shaped chip brand –
is taking the basic triangle to Another Level®™
with Triangle Tracker, a nationwide hunt where any triangle can
unlock exclusive experiences and rewards.
Through both the Snapchat AR lens that converts any real-world
triangle into Doritos and weekly TikTok challenges, triangle
trackers everywhere will soon realize how often they come across
triangles in everyday life. Doritos is making it even easier for
them to participate in the challenge by taking over famous
triangular landmarks in New York,
Atlanta and Memphis, Tenn., partnering with fan-favorite
brands like GUESS® Originals, Vivid Seats®
and Xbox®, using Fortnite Creative Mode to create
Doritos Triangle Island™, and even dropping unexpected triangular
Easter eggs throughout the MTV Video Music Awards ("VMAs") on
August 28.
"Doritos has always been known for its iconic, bold flavors, but
this year we're leaning into another part of Doritos: its iconic
triangular shape," said Stacy
Taffet, senior vice president of marketing at Frito-Lay
North America. "What better way to engage our creative fanbase than
by encouraging them to think of Doritos whenever they see a
triangle in the real world?"
How to Start
Tracking
There are two simple ways people everywhere can participate in
the nationwide hunt:
- Tracking Triangles on Snapchat: Fans can unlock
opportunities to win every day by using the Snapchat Triangle
Tracker AR Lens on Snapchat. They simply need to point the lens at
any triangle, including the triangles on Doritos bags, and
Snap's Machine Learning technology will recognize it and turn it
into Doritos. Snapchat will then generate a code and send
Snapchatters to the Triangle Tracker website to claim their prize,
including Doritos product, exclusive merch from their favorite
brands, or the $250,000 grand
prize.
- Weekly TikTok Challenges: In a separate Doritos
TikTok challenge, Doritos will issue weekly challenges for the
chance to win $15,000 bounties. This
isn't just a game of luck; Doritos wants triangle trackers to be
bold. Only those who find the coolest and most creative triangles
in the world and post their video submissions on TikTok tagging
@Doritos #DoritosTriangleTracker #Contest will take home these
rewards. The first challenge kicks off today when Doritos takes
over three iconic triangular buildings: West 57th Street
in New York, Bass Pro Shop in
Memphis, Tenn., and 101 Marietta
in Atlanta. Doritos will then drop
two more challenges every Wednesday until mid-September.
Triangles… They're
EVERYWHERE
If fans didn't already know that some of their most beloved
brands have triangles in their logos, they won't be able to unsee
them now! Use the Snapchat AR Lens to scan the triangular brand
logos of Xbox, Vivid Seats and Guess to unlock epic prizes, and be
on the lookout during the MTV VMAs for triangular Easter eggs to
unlock prizes, including:
- VMAs: Doritos is teaming up with rapper Offset of the
chart-topping Migos to be featured in exclusive content to
kickstart the Triangle Tracker program in a major way at the 2022
"VMAs" on August 28. Watch surprise
artists and be on the lookout for a few special triangles each time
the Doritos Extended Play Stage appears for the chance to win
tickets to the 2023 "VMAs."
- Xbox: Gamers everywhere can level up their gameplay by
scanning the Xbox logo and unlocking a custom Doritos controller
skin.
- GUESS Originals: GUESS, with Doritos, is unlocking the
staple of the season with a limited-edition Doritos-inspired jean
jacket, complete with branded patches to spice up any outfit!
Simply scan the GUESS logo for the chance to win.
- Vivid Seats: The next concert music aficionados attend
might be covered by Doritos, all by scanning the Vivid Seats logo.
The prize will also include an exclusive Doritos Concert Kit,
packed with all the Doritos-branded goodies to ensure the best
concert experience.
The Doritos Triangle Takeover Also
Enters the Virtual World
Tapping into the brand's deep roots in the gaming community,
Doritos is also taking the nationwide hunt for triangles virtual
and once again taking gameplay to Another Level®™. Fans
of Fortnite will be able to explore the brand-new Doritos Triangle
Island™, created in Fortnite Creative mode, with hours of gameplay
and hidden Easter eggs throughout. Drawing inspiration from Doritos
products, Doritos Triangle Island brings a twist to three classic
mini-games in the Fortnite world: Nacho Usual Spleef, Spicy Sweet
Chiliwars and Doritos Crash Course Deathrun (inspired by the
popular Doritos Crash Course game from 2010). This is an
independently created Fortnite Creative experience and is not
sponsored, endorsed or administered by Epic Games, Inc. And
that's not all, Doritos also partnered with StreamElements to
develop a first-of-its-kind AI TriangleBot that allows streamers to
replace triangles in all of their favorite games with Doritos
chips.
To learn more about the Triangle Tracker program, visit
www.DoritosTriangleTracker.com or head to Doritos' social
channels.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of many Frito-Lay North America brands –
the $19 billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY. Follow
Doritos on Twitter, Instagram, YouTube, Facebook and TikTok.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About Frito-Lay North
America
Frito-Lay North America is the $19
billion convenient foods division of PepsiCo, Inc. (NASDAQ:
PEP), which is headquartered in Purchase,
NY. Frito-Lay snacks include Lay's and Ruffles potato chips,
Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and
branded dips, SunChips multigrain snacks and Fritos corn chips. The
company operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79
billion in net revenue in 2021, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com.
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SOURCE Frito-Lay North America