Joyful designs deliver childlike happiness to
Vans footwear, apparel, accessories, and Customs prints
MESA, Calif., Feb. 28,
2023 /PRNewswire/ -- Vans, the original action
sports brand and icon of creative exploration, is proud to announce
a collection with Haribo, the world's #1 gummi candy, showcasing
the youthful energy that defines both brands. Facilitated by
Haribo's global licensing partner IMG, the Vans x Haribo capsule
includes treats for the entire family with Goldbear-inspired
footwear, apparel, accessories, and Customs prints.
Founded in 1920 by Hans Riegel
and famed for the original Goldbear, Haribo has been bringing
childlike happiness to fans for over 100 years. Haribo is the
world's most popular gummi candy and licorice producer making the
company the central leader in the confectionary industry. Featuring
designs influenced by the happy world of Haribo across iconic Vans
styles, this collection celebrates creativity and the joyful ways
we express ourselves.
"On the heels of celebrating the
100th anniversary of Haribo Goldbears, we're
thrilled to partner with Vans and honored to have inspired this
special collection," said Andreas
Kuhnle, Senior Vice President, Corporate Global Marketing,
Haribo. "Haribo is about moments of childlike happiness and fun,
helping fans feel like a kid in a candy store through our range of
sweet treats. The colorful Vans x Haribo collection is inspiring
that same feeling, and now our fandoms can come together in
creative self-exploration and joy."
The kid's assortment kicks off with the Classic Slip-On in
Haribo Goldbears Red. As a nod to the Haribo Goldbears, the Classic
Slip-On is designed with a 3D gummi execution on the canvas vamp
inclusive of an embossed applique with injected foam for a fun,
cushy look. The style is finished with four Goldbears screen
printed on the heel of the shoe. Next, the Vans x Haribo Pullover
in True Red incorporates Haribo's Goldbears skateboarding over both
brand logos in true Vans fashion. The Vans x Haribo Long Sleeve in
Sky Blue and Twill Snapback in True
Red are also included in the vibrant range.
The second footwear style in the kid's collection includes the
Old Skool V in Haribo Yellow Checkerboard. The patent synthetic
upper features a Checkerboard gummi bear pattern on the quarters
and straps with tasteful messaging on the heel. On the medial and
lateral sides of the shoe, the Sidestripe alternates colors to
represent the celebrated hues of Haribo's Goldbears.
Rounding out the kid's apparel offering is an ultra-cozy Vans x
Haribo Hoodie in Sky Blue. The
classic-fit hoodie features the Haribo Goldbears front and center,
surrounded by Vans' iconic Checkerboard pattern. The sweatshirt is
finished with screen-printed Haribo and Vans logos with
Checkerboard speckled down the left sleeve.
The adult's assortment contains
a Vans x Haribo Sk8-Hi in Haribo Black, Vans x Haribo Fleece
Pullover in Black, Vans x Haribo Old Skool V in Yellow
Checkerboard, and Vans x Haribo Hoodie in Sky Blue. The Sk8-Hi in Haribo Black is
decorated with Haribo's tagline: "Kids and grown-ups love it so,
the happy world of Haribo." The time-honored slogan is written in
ten different languages on the quarter panels of the Sk8-Hi,
representing the inclusiveness and global impact of both brands.
The Vans x Haribo Fleece Pullover in Black is adorned with both
brand logos while paying cheeky homage to Haribo's packaging with
NET WT 66 OZ printed on the back.
Fans will also be able to design their own Vans x Haribo
footwear exclusively through Vans' Customs platform. Four new
prints will be available on vans.com/customs.
The Vans x Haribo collection will be available globally
beginning April 6, 2023, at Vans
retail locations and at vans.com. Vans x Haribo Customs will also
launch on April 6, 2023, at
vans.com/customs. Learn more at vans.com/Haribo.
Vans®, a VF
Corporation (NYSE: VFC) brand, is the original action sports
footwear, apparel and accessories brand. Vans®
authentic collections are sold in more than 100 countries through a
network of subsidiaries, distributors and international offices.
Vans® has more than 2,000 retail locations
globally including owned, concession and partnership doors. The
Vans® brand supports the journey of creative
exploration and self-discovery across action sports, music, art and
design, delivering progressive platforms such as Vans Triple
Crown of Surfing®, Vans Custom Culture, and
Vans' cultural hub and international music venue, House
HARIBO is the world's leading
manufacturer of gummi products, most famous for our classic
Goldbears. Globally, the business employs nearly 7,000 Associates
and operates 16 production sites in 10 countries. A family-owned
business with a century-long heritage, our founder, Hans
Riegel, built HARIBO on a foundation of quality and delivering
moments of childlike happiness through our products. Established in
1920, HARIBO is the acronym that comprises our founder's name and
the city in which the company was born
(Bonn, Germany): HAns RIegel BOnn. We pride ourselves on
making playful gummies that are meant to be shared so our inner
child can always experience joy through sweet treats. HARIBO global
headquarters is in Grafschaft, Germany and its U.S.
headquarters operates out of Rosemont, Ill. For more
information, visit www.haribo.com.
IMG is a global leader in
sports, fashion, events and media. The company manages some of the
world's greatest athletes and fashion icons; owns and operates
hundreds of live events annually; and is a leading independent
producer and distributor of sports and entertainment
media. IMG also specializes in licensing, sports training and
league development. IMG is a subsidiary of Endeavor, a
global sports and entertainment company.
Vans, "Off The Wall" Since '66
Follow Vans on Spotify Here!
Lauren Triffler, Head of Corporate
View original content to download