During Magic: The Gathering's 30th
anniversary, each limited-time offer HOT POCKETS box includes codes
for in-game content
SOLON,
Ohio, March 1, 2023 /PRNewswire/ -- In
celebration of Magic: The Gathering's 30th anniversary,
HOT POCKETS® is teaming up with the legendary card game to
fill fans' virtual (hot) pockets with custom in-game content.
Fans of HOT POCKETS and Magic: The Gathering alike are
encouraged to snap pictures of their receipts and submit them to
HotPockets.com/MTG for special codes, which can be redeemed
for exclusive content on Magic: The Gathering Arena, the digital
version of the game.
Stackable in-game content includes a themed deck featuring
Vivien on the Hunt, a new Vivien planeswalker avatar, new Vivien
planeswalker card sleeves and 2,000 experience bonus for your
Mastery Pass, as well as the IRL reward of the delicious flavor of
HOT POCKETS. (US, 16+; Terms apply.) For more information and a
full look at the available custom content, check out
HotPockets.com/MTG.
In honor of Magic: The Gathering's 30th anniversary,
HOT POCKETS is offering several different colors of its packaging.
Keep an eye out for the white, blue, red and green packaging when
shopping, as each limited-edition HOT POCKETS box features an
iconic mana color and planeswalker from the game. Here is a
breakdown of every available pairing:
- White Mana/Gideon = HOT POCKETS Italian
Style Meatballs & Mozzarella
- Blue Mana/Jace = HOT POCKETS Philly Steak & Cheese
- Red Mana/Chandra = HOT
POCKETS Premium Pepperoni Pizza
- Green Mana/Vivien = HOT POCKETS Hickory Ham &
Cheddar
Savvy Magic: The Gathering fans will notice one color is
missing, but have no fear (unless you've been playing since Tenth
Edition, then you might have a Fear lying around) — black mana HOT
POCKETS are coming soon to complete the set. Fans are encouraged to
stay vigilant for when this mysterious new box, veiled in secrecy,
drops in May, exclusively at participating Walmart locations across
the country.
"Hot Pockets and gaming have gone hand-in-hand for generations,
which is why it was a no-brainer to reward fans of both Magic: The
Gathering and HOT POCKETS," said Bryan
Waddell, Brand Marketing Manager, HOT POCKETS. "We hope
fans, new and old, enjoy the stackable in-game content that comes
with this celebration – with more to come from us in May."
The custom HOT POCKETS and Magic: The Gathering packaging and
the opportunity for exclusive in-game content will run until
June 30, 2023, with more
30th anniversary celebrations between the two brands
coming up throughout the year.
"Gaming and HOT POCKETS is an iconic pairing," said Elaine Chase, VP Marketing & Commercial,
Magic: The Gathering. "We're thrilled to celebrate Magic: The
Gathering's 30th Anniversary together
with custom in-game content available with every box of
limited-edition HOT POCKETS."
For full details, visit HotPockets.com/MTG. To keep up with all
things related to HOT POCKETS and to know exactly when the black
box hits Walmart shelves, visit HotPockets.com and follow along on
Facebook, Twitter and Instagram.
Nestlé USA
Nestlé USA is committed to
unlocking the power of food to enhance quality of life for
everyone, today and for generations to come. The company's food and
beverage portfolio is in nearly every home in the U.S. and includes
some of the most recognizable brands such as Coffee mate,
DiGiorno and Nestlé Toll House as well as category
disrupters like Essentia and Sweet Earth. Nestlé
USA also boasts the largest coffee
portfolio in the U.S. with Nescafé and Starbucks Coffee. As
part of Nestlé S.A. in Vevey,
Switzerland — Nestlé USA
has been named among Fast Company's "Best Workplace for
Innovators" for two consecutive years. For more information, visit
Nestleusa.com.
About Hasbro
Hasbro is a global branded entertainment leader whose mission is
to entertain and connect generations of fans through the wonder of
storytelling and exhilaration of play. Hasbro delivers engaging
brand experiences for global audiences through gaming, consumer
products and entertainment, with a portfolio of iconic brands
including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro
Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as
premier partner brands.
Hasbro is guided by our Purpose to create joy and community for
all people around the world, one game, one toy, one story at a
time. For more than a decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media, one of the World's
Most Ethical Companies by Ethisphere Institute and one of the 50
Most Community-Minded Companies in the U.S. by the Civic 50. For
more information, visit www.corporate.hasbro.com.
About Wizards
Wizards of the Coast, a division of Hasbro (NASDAQ: HAS),
develops legendary games that inspire creativity, spark passions,
forge friendships and foster communities around a lifetime love of
games. Wizards delivers compelling experiences for gamers across
tabletop and digital gaming through its best-known franchises
MAGIC: THE GATHERING and DUNGEONS & DRAGONS and Hasbro's
unparalleled portfolio of approximately 1,500 brands.
With headquarters in Bellevue,
Washington and studios in Austin, Montreal, Raleigh and Renton; Wizards is dedicated to fostering
world-class talent to create unforgettable play experiences on all
platforms. To learn more about Wizards, please visit our Company
website and social channels (@Wizards on Twitter and LinkedIn).
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SOURCE Hot Pockets