Partnership extends support, resources for Black
Brewers across the country
NASHVILLE, Tenn., May 11, 2023
/PRNewswire/ -- The Boston Beer Company (BBC), makers of the iconic
Samuel Adams beer, announced today at the Annual Craft Brewers
Conference in Nashville a donation
of $225K to the National Black
Brewers Association (NB2A.). This donation is timed to
the launch of the NB2A, an organization dedicated to
addressing underrepresentation of Black people in the brewing
industry.
Kevin Johnson, the founder of the
NB2A., expressed his gratitude for Boston Beer's
donation: "We're thrilled to receive this generous donation from
Boston Beer Company. Partnerships with household names like the
Boston Beer Company are essential to the success and growth of
organizations like ours. With their support and resources, we're
better equipped to provide the necessary tools and opportunities
for Black brewers and brewery owners to thrive. We believe that by
working together, we can create a more diverse, inclusive, and
equitable industry that benefits everyone."
Jennifer Glanville Love, Director
of Partnerships at the Boston Beer Company, emphasized the
company's commitment to supporting diversity and inclusion in the
brewing industry: "Boston Beer Company is proud to be an inaugural
supporter of the National Black Brewers Association to champion and
amplify Black brewers and brewery owners who, today, represent less
than 1% of the brewing community. Backed by Samuel Adams Brewing
The American Dream, Boston Beer will provide the necessary funding
and valuable beer and business resources to help cultivate and grow
the Black brewing community."
The donation from Boston Beer Company is a significant step
forward in promoting diversity and inclusion in the brewing
industry. The NB2A will use the funds to support its
mission of empowering Black brewers and brewery owners to create a
more equitable and inclusive industry for all.
About National Black Brewers Association
Less than 1% of craft breweries in the U.S. are owned by African
Americans and there is no single entity to help African American
brewers and brewery owners with their specific needs and
issues.
Given these challenges, the National Black Brewers Association
("NB2A") was formed as a 501c6 membership-based non-profit
organization to:
- Promote the Black brewing community as a first-of-its kind
organization.
- Increase the number of African Americans in the brewing
industry at all levels of production, especially ownership and
brewmaster.
- Exercise political influence by developing and advocating for
effective policy; and
- Foster understanding about the history and legacy of African
American brewing in the United
States.
The NB2A is governed by a dynamic Board of Directors composed of
the most experienced and successful Black brewery owners and
brewmasters across the country. For more information on the
National Black Brewers Association, visit our website at
www.nationalblackbrewersassociation.org.
About Boston Beer Company:
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing
Samuel Adams beer and the Samuel Adams brand is currently
recognized as one of the largest and most respected craft beer
brands. Our portfolio of brands also includes Truly Hard Seltzer,
Twisted Tea, Angry Orchard Hard Cider, Dogfish Head Brewery and
Hard Mountain Dew as well as other craft beer brands such as Angel
City Brewery and Coney Island Brewing. For more information, please
visit our website www.bostonbeer.com.
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SOURCE National Black Brewers Association