Just in time for summer sipping, Truly Vodka
Soda hits shelves with a new look and great-tasting flavors
BOSTON, May 31, 2023
/PRNewswire/ -- Boston Beer Company's Truly Hard Seltzer, a leader
and innovator in the hard seltzer category, today reintroduces its
first spirits-based seltzer as Truly Vodka Soda. Rolling out
now in time for the summer season, Truly Vodka Soda combines
six-times-distilled vodka, real fruit juice, and premium flavors
for a light and refreshing drink that delivers summer fun all year
long.
First introduced as Truly Vodka Seltzer in 2022 with unique
Twist of Flavor fruit combinations, Truly's first spirits-based
seltzer has a fresh new look and more great-tasting flavors. A key
element of the brand's portfolio refresh efforts announced in
February of this year, Truly Vodka Soda is renamed from Truly Vodka
Seltzer to reflect the classic bar call and stand out on shelves
with bright packaging and an expanded range of can't-miss
flavors.
Rounding out the Truly Vodka Soda line extension with two new
packs of single-fruit flavors, Truly Vodka Soda Classic and
Paradise packs are available now. All Truly Vodka Soda flavors are
5% ABV with just 110 calories, two grams of sugar, and are
naturally gluten-free. The must-try packs include:
- NEW Truly Vodka Soda Classic Pack: Lime, Mango,
Blueberry, and Pineapple flavors
- NEW Truly Vodka Soda Paradise Pack: Mango, Watermelon,
Passion Fruit, and Blood Orange flavors
- Truly Vodka Soda Twist of Flavor Pack: Blackberry &
Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach
& Tangerine
"We are always looking for ways to deliver on our
category-leading innovation and bring Truly fans a favorite flavor
for every occasion," said Casey
O'Neill, Director of Product Development at the Boston Beer
Company. "Truly Vodka Soda delivers a crisp and smooth Truly with a
range of real fruit flavors that taste great and pack a punch."
"We're excited to reintroduce drinkers to Truly Vodka Soda, our
award-winning1,2 spirits-based seltzer," said
Matt Withington, Truly Sr. Director
of Brand Marketing at the Boston Beer Company. "Complete with new
flavors and new packaging, we're confident Truly Vodka Soda tastes
as good as it looks."
Drinkers can experience the lighter side of life with Truly
throughout 'seltzer season' with a range of new styles including a
truly nostalgic limited-edition Truly Hard Seltzer Red,
White & Tru mix pack filled with four iconic American flavors
plus two new Truly Flavored Vodka flavors, Blood Orange and
White Peach.
About Truly
An original hard seltzer, Truly has paved the way for an entire
category since 2016 as the most innovative beyond beer experience.
The brand continues to keep its finger on the tab of what drinkers
want: a great-tasting, sessionable alcoholic beverage without the
fuss. Truly believes life can be more refreshing when we can be
real, let loose, embrace imperfection, and allow ourselves to be
free from convention. That's why Truly has something for everyone
in more than 30 unique flavors including three lightly flavored mix
packs (Berry, Citrus, and Tropical), three bolder flavor mix packs
(Lemonade, Margarita-Style, and Punch), plus even more ways to
enjoy Truly including Truly Extra. In 2022, Truly introduced Truly
Flavored Vodka and its first spirits-based seltzer, Truly Vodka
Soda. To learn more, visit trulyhardseltzer.com, follow Truly on
social media, or experience Truly for yourself at the home of
innovation in Downtown Los Angeles
at Truly L.A.
About Boston Beer Company
The Boston Beer Company,
Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and
the Samuel Adams brand is currently recognized as one of the
largest and most respected craft beer brands. Our portfolio of
brands also includes Truly Hard Seltzer, Truly Vodka Soda, Twisted
Tea, Angry Orchard Hard Cider, Dogfish Head, Hard Mountain Dew, and
Jim Beam Kentucky Coolers, as well as other craft beer brands from
Angel City Brewery and Coney Island Brewing. For more information,
please visit our website at www.bostonbeer.com, which includes
links to our respective brand websites.
¹2023 TAG Global Spirit Awards – Gold (Truly Vodka Seltzer
Blackberry & Lemon), Silver (Truly Vodka Seltzer Peach &
Tangerine)
22023 Seltzer Nation Awards – Double Gold (Truly
Vodka Seltzer Blackberry & Lemon, Truly Vodka Seltzer Cherry
& Lime, Truly Vodka Seltzer Peach & Tangerine), Gold (Truly
Vodka Seltzer Pineapple & Cranberry), Best Flavor Combination
(Truly Vodka Seltzer Cherry & Lime), Best Flavor/Tangerine
(Truly Vodka Seltzer Peach & Tangerine).
Media Contacts
Christina Panta, 703-473-6806,
cpanta@golin.com
Brittany Zahoruiko, 978-660-1882,
brittany.zahoruiko@bostonbeer.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/truly-vodka-soda-with-six-times-distilled-premium-vodka-and-real-fruit-juice-available-now-301837968.html
SOURCE Truly Hard Seltzer