These workplace and real-life besties return
to Chili's in a new partnership to highlight the good times had
over Chili's Margs
DALLAS, June 6, 2023
/PRNewswire/ -- Today, Chili's® Grill & Bar raises a
glass to its latest campaign highlighting its margarita expertise
aptly titled, "It All Starts with a Marg." The videos feature an
iconic duo, Jenna Fischer and
Angela Kinsey, showing how a
margarita can simply make any occasion better.
"I've had many exciting nights at Chili's…both fictionally and
in real life," said Jenna Fischer.
"It was a family favorite dinner spot when I was growing up.
Nowadays Angela knows my affection for splitting some Chicken
Fajitas and wings with a margarita while we chat about work and
life. I'm very excited about their Sangria 'Rita for summer. That
drink was made for me."
Chili's is a top seller of margaritas – with more than 22
million sold last year – and has been perfecting the art of the
margarita for nearly 30 years. To coincide with this campaign,
Chili's is introducing four new premium margaritas including the
Casamigos 'Rita, Skinny 'Rita, Henny 'Rita and Sangria
'Rita, all available now at restaurants nationwide.
"One of the favorite memories from working on set with Jenna
were our daily BFF lunches," added Angela
Kinsey. "You know those great lunches with a close friend
where you download about all the big and small stuff going on in
your lives. And now we love to meet for lunch after podcasting and
there's no better place to do that than at Chili's. My current
go-to's are the Presidente Margarita and the Skillet Queso! As my
mom would say, 'we chat, chip and dip and do a little sippin'."
In the ad spot, Jenna and Angela sip margaritas at Chili's while
debating all the fun that a Chili's Marg can start, whether it's a
birthday Marg, a weekend Marg, a lazy Marg or a vacation Marg. No
matter the occasion, Chili's has the perfect margarita for every
Guest this summer.
VIDEO: HERE
IMAGE: HERE
"We are thrilled to launch our new line of margaritas in
partnership with Jenna and Angela, who truly understand what it
means when we say, 'It All Starts with a Marg,'" said Chili's Chief
Marketing Officer George Felix.
"Tequila is one of the fastest growing spirits in the U.S., and
Guests are looking for higher quality ingredients in their
margaritas. This new campaign celebrates our margarita expertise as
we upgrade our lineup with Casamigos and Teremana behind the bar,
giving our Guests a fun experience with every visit."
Chili's also rolled out new menu items and twists on crowd
favorites that pair perfectly with the new and classic margarita
selection.
- Chili's craveable, dippable Chicken Crispers®
are now available in four, five and six count combos. The updated
meal now comes with NEW White Cheddar Mac & Cheese, a
side of fries, Chili's house-made ranch and choice of two sauces.
Do not forget to give the Crispy Honey-Chipotle
Crispers® a try for some sweet-heat, tender
deliciousness.
- Two new dipping sauces: Building on Chili's mild to hot
variety, Buffalo Ranch – cool with a kick – and Sweet Chili Zing –
spicy-sweet and zesty – join the lineup of Honey Mustard, House BBQ and Buffalo sauce.
- Chili's #1 selling burger just got bigger and better.
Try the NEW Double OldTimer® with Cheese
with two juicy beef patties, cheddar cheese, pickles, lettuce,
tomato, red onion and mustard. Or try the NEW Ultimate Cajun
Pasta, which includes grilled chicken and shrimp.
Chili's believes summer starts with a Marg. Head to your nearest
Chili's location and friendly ChiliHeads will be ready to serve up
a meal with unbeatable value and a mouthwatering Marg. Must be 21+
to purchase or consume alcohol.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining
industry and the flagship brand of Dallas-based Brinker International, Inc.
(NYSE: EAT). We are known for our big mouth burgers, Chicken
Crispers, full-on sizzling fajitas and hand-shaken margaritas. We
take our food seriously – but not ourselves – because dining out
should feel like a celebration even if there is nothing to
celebrate. Our passion is making everyone feel special, and every
day, our ChiliHeads make it their job to spread #ChilisLove across
our more than 1,600 restaurants in 29 countries and two
territories. And Chili's cares. We host local Give Back Events to
support kids, education and hunger and have raised more than
$100 million benefiting St. Jude
Children's Research Hospital through generous Guest donations. Find
more information about us at chilis.com, follow us
on Twitter or Instagram, like us
on Facebook or join us on TikTok.
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SOURCE Chili's Grill & Bar