Anthony, Sabrina Ionescu
& Mike Trout among Nike and Jordan Brand stars featured; Each
athlete will nominate a youth sports organization for a
$75,000 "75for75" Sports Matter
Grant; Exclusive, behind-the-scenes content available to connected
DICK'S Scorecard and Nike Membership accounts
PITTSBURGH, June 6, 2023
/PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS)
revealed the second creative expression of their "Sports Change
Lives" campaign – this time in partnership with Nike, (NYSE:
NKE) – marking the first time the two have joined forces on an
ad campaign of this caliber. Following the March unveiling of
DICK'S new brand platform, this second phase consists of
personal stories from 10 Nike and Jordan Brand athletes that
spotlight the ways sports have changed their lives.
Experience the full interactive Multichannel News Release here:
Featured in the campaign are:
- A'Ja Wilson - WNBA Forward, 2022 WNBA Champion,
two-time WNBA MVP, four-time WNBA All-Star, and 2018 NCAA National
- Alex Morgan - USWNT
Soccer player, two-time FIFA Women's World Cup champion and Olympic
- Athing Mu - Track and field athlete, Olympic gold
medalist and world U20 record holder.
- Carmelo Anthony –
Former NBA player, 10-time All-Star, ninth on the NBA's all-time
scoring list, three-time Olympic gold medalist and NCAA
- Davante Adams - NFL
Wide Receiver, three-time First Team All-Pro, six-time Pro Bowl
selection and two-time NFL receiving touchdown leader.
- DJ Wagner - Collegiate
Basketball player and #1 ranked high school basketball player in
the class of 2023.
- Mike Trout - MLB
Center Fielder, three-time American League MVP, ten-time MLB
All-Star and seven-time Silver Slugger award winner.
- Najee Harris - NFL
Running Back, 2021 Pro Bowl selectee, 2020 First Team All-American
and Doak Walker Award winner.
- Sabrina Ionescu -
WNBA Guard, NCAA all-time leader in career triple-doubles, 2020 #1
WNBA draft pick and 2020 WNBA Rookie of the Year.
- Tatyana McFadden - 17-time Paralympic medalist and
23-time World Para Athletics Championships medalist.
To provide more youth athletes from all communities greater
access to play, each athlete will choose a youth sports
organization to nominate for a $75,000 "75for75" Sports Matter Grant that
meets The DICK'S Sporting Goods Foundation's criteria. As part of
The DICK'S Foundation's "75for75" Sports Matter Grant Program,
"75for75" will distribute more than $5.6 million in
"This series takes an authentic, personal look at how sports
have changed the lives of some of the world's top athletes, from
cultivating community to unlocking confidence," said Emily Silver, Chief Marketing Officer of DICK'S
Sporting Goods. "As viewers watch these Nike and Jordan athlete
stories, we hope they are reminded of the positive impact sports
can have on anyone's life and feel inspired to engage in
To kick off the next phase of the "Sports Change Lives"
campaign, Carmelo Anthony,
Sabrina Ionescu, and Mike Trout's stories will appear in broadcast,
online video, and social media starting this week. The remaining
athlete spots will be released over the coming weeks.
Exclusive behind-the-scenes photoshoot footage of the athletes
will also be available for customers who connect their DICK'S
Sporting Goods Scorecard and Nike Membership accounts. Formed in
2021, the Connected partnership offers access to exclusive
products, experiences, and content.
"Together with DICK'S, we are on a mission to champion and
inspire athletes of all levels," said Chris
Jones, VP North America Nike Marketplace Partners. "Our
shared commitment to making a positive impact extends beyond the
game, and together we can make a difference in the lives of all
"I hope that young people watching this campaign feel inspired
and encouraged to go out and accomplish whatever goal they set for
themselves," said Carmelo Anthony.
"The change isn't immediate, it takes time, and though it's a
tremendous journey, with perseverance and the willingness to learn
you can achieve great things. The most valuable lesson I
learned during my time in the rec centers was how to stand tall,
believe in myself, and stand strong to my beliefs."
To learn more about the campaign and the athlete stories, visit
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and
excitement by inspiring, supporting and personally equipping all
athletes to achieve their dreams. Founded in 1948 and headquartered
in Pittsburgh, the leading
omnichannel retailer serves athletes and outdoor enthusiasts in
more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands,
Moosejaw, Going Going Gone! and Warehouse Sale stores, online, and
through the DICK'S mobile app. DICK'S also owns and operates DICK'S
House of Sport and Golf Galaxy Performance Center, as well as
GameChanger, a youth sports mobile app for scheduling,
communications, live scorekeeping and video streaming.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found on dicks.com,
investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Facebook, Twitter and Instagram.
About The DICK'S Sporting Goods Foundation
The DICK'S Sporting Goods Foundation is a tax exempt 501(c)(3)
nonprofit corporation with a mission to inspire and enable sports
participation. It was created by DICK'S Sporting Goods as a private
corporate foundation to support DICK'S charitable and philanthropic
activities. Driven by its belief that sports have the power to
change lives, The DICK'S Foundation champions youth sports and
provides grants and support to under-resourced teams and athletes
through its Sports Matter program and other community-based
initiatives. Additional information about The DICK'S Foundation can
be found on sportsmatter.org.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer
and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness
activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand,
designs, markets and distributes athletic lifestyle footwear,
apparel and accessories. For more information, NIKE, Inc.'s
earnings releases and other financial information are available on
the Internet at http://investors.nike.com. Individuals
can also visit http://news.nike.com and follow
DICK'S Sporting Goods – firstname.lastname@example.org
Nike – email@example.com
SOURCE DICK'S Sporting Goods