'Tha Doggfather' helps the health and wellness
company spotlight its complete pet care offerings in new
creative campaign
SAN
DIEGO, June 12, 2023 /PRNewswire/ -- Petco Health
and Wellness Company, Inc. (Nasdaq: WOOF) today announced it has
teamed up with hip-hop legend and devoted pet parent Snoop Dogg for
a new advertising campaign that spotlights the value Petco offers
when it comes to caring for pets' whole health. The campaign is the
latest iteration of the brand's long-standing "It's What We'd Want
If We Were Pets" platform, which personifies pets with human actors
to affirm Petco's commitment to delivering them the same quality of
care as any other member of the family.
The campaign's hero 30-second spot, "DOGG WALK," features the rapper as the human
version of a Doberman Pinscher, aptly reminiscent of the breed
Snoop famously transformed into in the video for his top hit
"Who Am I? (What's My Name?)" on his 1993 debut
album, "Doggystyle." In the film, Snoop's familiar pet persona is
the epitome of health thanks to the high-quality — yet
wallet-friendly — nutrition, supplies and care he gets from Petco.
In two accompanying shorter spots, Snoop confirms that dogs like
him — and the Doberman — love a good deal and can always sniff
them out.
"We recognize that pet parents want to get the most for their
dollars and are seeking compelling deals for high-quality products
wherever they can. With this campaign we wanted to have some fun
while reinforcing that no pet parent should ever have to compromise
on the quality of their pets' care in return for a good deal — that
whatever their budget, they can continue to give their pets the
same high-quality care they'd want for themselves or any other
member of their family," said Katie
Nauman, Petco's Chief Marketing Officer. "Seeing this value
through the eyes of the ultimate dog and dog dad — 'Tha Doggfather'
himself — Snoop Dogg gives pet parents a fresh perspective on our
comprehensive health and wellness offering at a value they can feel
good about."
Driven by its mission to improve the lives of pets and pet
parents, Petco's 360-degree pet health and wellness ecosystem —
which includes differentiated products, pet wellness services,
veterinary care, and membership offerings — provides pet parents
with value and ease so they can continue giving their pets the best
care possible.
"When it comes to shopping for my pets, I choose stuff for them
I'd choose for myself. My pets gotta look good, feel good, smell
good," said Snoop Dogg. "But it's hard to know how to keep our pets
healthy and happy when they can't tell us what they need. When I
shop at Petco, it's all there, even my own pet line, Snoop Doggie
Doggs. They have great experts and great deals, so I can relax and
trust that my pets are always fresh and getting the best at a fair
price. Now that's value."
A long-time pet parent and grandparent to dogs, cats and
reptiles, Snoop Dogg is also sharing a curated, shoppable list of
his favorite "Petco Picks" that support pet health and wellness and
his personal lifestyle. Available now at petco.com, products
include toys, treats, grooming supplies, and items from Snoop's own
pet wear brand, Snoop Doggie Doggs, which will become available at
Petco pet care centers nationally in August.
Snoop Dogg's Petco Picks:
- "Munchies" — tasty treats to satisfy
cravings: WholeHearted Peanut Butter Training
Treats and Crazy Dog Mini Pizza Treats
- "Ride on Out" — travel gear for comfort, safety and
style: EveryYay Road Trippin' Car
Hammock and Sherpa Deluxe Travel Pet Carrier
- "Chillaxin at Home" — beds, bowls and toys for your
crib: EveryYay Snooze Fest Bed, Snoop Doggie Doggs Off the
Chain Bowl, Deluxe Chain Steering Wheel Pet Toy
- "Stay Fresh" — grooming to keep them clean
and feeling good: Well & Good Cucumber Melon
Deodorizing Wipes, Pride+Groom Dog
Shampoo and Pride+Groom Dog Conditioner
- "Game-Day Fits" — apparel to match your
style: Snoop Doggie Doggs Halftime Jersey, Snoop
Doggie Doggs Boss Lady Jersey, and Snoop Doggie Doggs Off
the Chain Hoodie, Snoop Doggie Doggs Off the Chain Collar
Pet parents can get even more value on everyday purchases when
they sign up for Petco's Vital
Care membership. The program includes free and paid
tiers to make it more convenient, accessible, and affordable for
pet parents to leverage every resource available at Petco, whether
it's at more than 1,500 pet care centers, on Petco.com or in the
Petco app. Benefits include grooming perks, exclusive discounts,
dedicated tools, resources and more. Vital
Care members can also earn double points and hold rewards
longer with Petco Pay, Petco's private label credit card. Visit
petco.com/vitalcare to learn more and sign up.
The new campaign, developed in partnership with creative agency
Droga5, part of Accenture Song, will run through the end of this
year across multiple platforms, including TV, OLV and digital,
along with social content leveraging Snoop's Petco Picks and
behind-the-scenes footage of Snoop and pets, including his thoughts
on being a dog dad.
To learn more about Snoop's Petco picks and how Petco helps pet
parents provide better quality care at a great value, visit
petco.com/pet-picks-by-snoop.
About Petco, The Health + Wellness Co.:
Founded in 1965, Petco is a category-defining health and wellness
company focused on improving the lives of pets, pet parents and our
own Petco partners. We've consistently set new standards in pet
care while delivering comprehensive pet wellness products, services
and solutions, and creating communities that deepen the pet-pet
parent bond. We operate more than 1,500 pet care centers across the
U.S., Mexico and Puerto Rico, which offer
merchandise, companion animals, grooming, training and a growing
network of on-site veterinary hospitals and mobile veterinary
clinics. Our complete pet health and wellness ecosystem is
accessible through our pet care centers and digitally
at petco.com and on the Petco app. In tandem
with Petco Love (formerly the Petco Foundation), an
independent nonprofit organization, we work with and support
thousands of local animal welfare groups across the country and,
through in-store adoption events, we've helped find homes for
nearly 7 million animals.
About Snoop Dogg
Calvin "Snoop Dogg" Cordozar Broadus
Jr. is an American rapper, singer, songwriter, actor, record
producer, DJ, media personality, and business mogul. As an
award-winning artist, Snoop Dogg has released 19 studio albums,
sold over 30-million albums worldwide, reached No. 1 countless
times on Billboard charts internationally, and received 20 GRAMMY®
nominations. Snoop has also established himself as a venerated
businessman, Snoop Dogg has made several investments and
endorsements spanning the lifestyle, food/beverage, and cannabis
industries working with top-tier brands including Beyond Meat, Bic,
The General Insurance, Corona, and others. In November 2015,
Snoop Dogg announced his new brand of cannabis products, Leafs By
Snoop. Additionally, Snoop Dogg established a multi-year
partnership with 19 Crimes to release a line of wines inspired by
the convicts-turned-colonists who built Australia. He has a
clothing store called Snoopy's Clothing that is located across from
SoFi stadium which sold out of "Snoop On The Stoop" on its first
day in stock. And in 2022, Snoop Dogg launched his own cereal brand
with Master P called "Snoop Cereal" and a line of luxury scarves
with his family, called Broadus Collection, that is sold on
broaduscollection.com and launched his own pet line called Snoop
Doggie Doggs.
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, concerning expectations, beliefs, plans,
objectives, goals, strategies, future events or performance and
underlying assumptions and other statements that are other than
statements of historical fact. Although Petco believes that the
expectations and assumptions reflected in these statements are
reasonable, there can be no assurance that these expectations will
prove to be correct. Forward-looking statements are subject to many
risks and uncertainties, including the risk factors that Petco
identifies in its Securities and Exchange Commission filings,
and actual results may differ materially from the results discussed
in such forward-looking statements. Petco undertakes no duty
to update publicly any forward-looking statement that it may make,
whether as a result of new information, future events, or
otherwise, except as may be required by applicable law, regulation,
or other competent legal authority.
Media Contact:
Yvonne Tarrab
Yvonne.Tarrab@Petco.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/petco-partners-with-snoop-dogg-to-sniff-out-better-quality-pet-care-for-less-human-money-301847521.html
SOURCE Petco Health and Wellness Company, Inc.