Italian eatery kicks off its second decade of
granting life-changing wishes through partnership
DALLAS, June 29,
2023 /PRNewswire/ -- Today Maggiano's
Little Italy® marks a memorable milestone, with the
kickoff of its 20th Eat-A-Dish campaign in partnership with
Make-A-Wish. After raising over $10
million and granting thousands of incredible wishes, the
family-friendly Italian-American restaurant seeks to raise the bar
even higher in its platinum year.
Now through Wednesday, Aug. 23,
Maggiano's will work to raise valuable funds for Make-A-Wish
through its limited-time Eat-A-Dish menu, featuring unique
chef-crafted offerings. Guests can order hearty Crab Cakes, the
Wish Celebration entreé trio including a crab cake, beef tenderloin
medallions and lobster tail, the decadent Chocolate Cannoli Cake,
or a refreshing Lavender Wish Spritz. For every item ordered,
including every glass of Wish Lemonade, $1 will be donated to Make-A-Wish.
"As we look back on our 20 years of working with Make-A-Wish, we
are in awe of our guests' involvement in this campaign and how it
has helped us support a truly worthy cause," said Steve Provost, president of Maggiano's.
"Make-A-Wish's mission of giving hope and life-changing wishes to
children with critical illnesses across the globe is inspiring and
we're thrilled to partner together for another year with our
delicious elevated Italian creations."
With the momentous anniversary comes new features to the
Eat-A-Dish campaign including a revamped 20th Anniversary Wish Star
with a new logo. Maggiano's restaurants across the country will
also participate in hosting local families for Wish dinners,
providing a welcoming environment for them to eat, relax and spend
time with one another. In addition to ordering off the Eat-A-Dish
menu, guests who want to support Make-A-Wish can also do so through
other avenues including:
- Purchasing a new 20th Anniversary Wish Star in-restaurant,
where the full donation goes directly to Make-A-Wish.
- Ordering a kids meal and 5% of every sold during the campaign
goes to Make-A-Wish
- Adding a dollar amount to their online order check, with the
difference going directly to Make-A-Wish.
- Donating online through Maggiano's online donation page at
maggianos.com/make-a-wish
- For every $5 donation, guests
will receive a limited-time souvenir cup.
"It's inspiring to see a company like Maggiano's go above and
beyond to support Make-A-Wish year-after-year. Their dedication and
creativity in finding ways to raise funds for the organization will
allow us to grant wishes that can play an important part in the
healing process," said Leslie
Motter, president and CEO of Make-A-Wish America. "We are
honored to have them as a long-time partner, and we're looking
forward to another successful year of Eat-A-Dish."
All Eat-A-Dish menu items and the 20th Anniversary Wish Star
cards may be purchased in-restaurant, with select menu items
available to order online via Maggiano's website, excluding the
Wish Celebration entree and Wish Spritz cocktail. Donations can be
made through online orders on Maggiano's website or mobile
application, or in-restaurant. For more information about
Maggiano's and the Eat-A-Dish campaign, please visit
maggianos.com/make-a-wish.
About Maggiano's Little Italy®
Maggiano's
Little Italy specializes in Italian-American cuisine served in a
warm and friendly atmosphere. Maggiano's menu features both classic
and contemporary recipes – authentic pastas, signature salads,
steaks, fresh seafood, regular chef specials and specialty
desserts. Maggiano's 50 restaurants nationwide offer lunch and
dinner as well as delivery, carryout services and banquet spaces
for special occasions. Maggiano's is owned and operated by Brinker
International, Inc. (NYSE: EAT), one of the world's leading casual
dining restaurant companies, serving more than one million guests
daily. Brinker owns or franchises more than 1,600 restaurants in 29
countries and two territories. In addition to Maggiano's, Brinker
owns and operates Chili's® Grill & Bar.
Follow news about Maggiano's on Facebook, Twitter, Instagram,
YouTube and Pinterest. For additional information, including the
restaurant nearest you, please visit maggianos.com.
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SOURCE Maggiano’s Little Italy