In Partnership with Zero-G, Truly is Elevating
Fans' Summers With First-ever Weightless Drinking Pop-up
Experience
BOSTON, July 10,
2023 /PRNewswire/ -- Boston Beer Company's Truly Hard
Seltzer, a leader and innovator in the hard seltzer category, is
taking seltzer season to new heights by launching the first-ever
Zero-G drinking experience with the Truly Zero Gravity Bar.
Drinkers will experience the light, fun, and refreshing flavors of
Truly while they sip, float and flip at 32,000 feet in the same
zero gravity environment utilized by astronauts. The one-of-a-kind
pop-up bar will bring the brand's "Lightly Fantastic" creative
campaign to life, celebrating the joyful feeling that Truly gives
you and the lighter side of life. This once-in-a-lifetime adventure
takes off this summer.
The Truly Zero Gravity Bar will be built inside a specialized
Boeing-727 "G-Force One," operated by Zero-G -- world leader
in zero gravity flights -- and serve a variety of Truly Hard
Seltzers, including beloved favorites like Wild Berry, Pineapple,
Citrus Squeeze, and more. On board, passengers will experience how
'Lightly Fantastic' drinking Truly can be, while walking across the
ceiling, soaring through space, and seeing their Truly cans and
hard seltzer float before their eyes.
Truly fans craving a bucket list experience and access to
the most exclusive mile-high hard seltzer bar in history can enter
to win a reservation on board the Truly Zero Gravity Bar through
July 24, 2023. To enter, Truly
drinkers can visit TrulyZeroGravityBar.com and tell us why drinking
Truly makes them feel 'Lightly Fantastic.' Submissions will be
evaluated on imagination, originality and most importantly, their
love for Truly and desire to experience the Truly Zero Gravity Bar.
Five winning fans and their guests will score a reservation on the
chartered Truly Zero Gravity Bar flight on August 28 from Long
Beach, CA plus two-nights lodging, five-hundred dollars spending cash and a
post-flight reception at Truly's home of innovation, Truly
L.A. Entry is open to all U.S. residents 21+. Full rules can
be found here.
"At Truly, we believe in embracing the lighter side of life,
whether that's crafting the most refreshing flavors or creating
unforgettable, unique drinking experiences for our fans," said
Matt Withington, Director of
Marketing at Truly Hard Seltzer. "In celebration of our newest
Lightly Fantastic brand platform, it only made sense to go above
and beyond with the world's first-ever Truly Zero Gravity Bar.
There's no better way to remind fans that drinking Truly should be
light, fun and joyful than literally defying the laws of gravity
with a Truly in hand."
Fans who don't score a reservation at the Truly Zero Gravity Bar
can still experience the 'Lightly Fantastic' lighter side of life
with Truly this summer and beyond, with a range of new styles
including the brand's first spirits-based seltzer, Truly Vodka
Soda, the nostalgic, limited-edition Red, White &
Tru Truly Hard Seltzer mix pack and new Truly Flavored
Vodka flavors, Blood Orange and White Peach.
For more information on Truly Hard Seltzer, visit
TrulyHardSeltzer.com and follow Truly on Twitter,
Instagram and Facebook for additional details. Please drink
(and float) responsibly.
About Truly
An original hard seltzer, Truly has paved the way for an entire
category since 2016 as the most innovative beyond beer experience.
The brand continues to keep its finger on the tab of what drinkers
want: a great-tasting, sessionable alcoholic beverage without the
fuss. Truly believes life can be more refreshing when we can be
real, let loose, embrace imperfection, and allow ourselves to be
free from convention. That's why Truly has something for everyone
in more than 30 unique flavors including three lightly flavored mix
packs (Berry, Citrus, and Tropical), three bolder flavor mix packs
(Lemonade, Margarita-Style, and Punch), plus limited-edition mix
packs. In 2022, Truly introduced Truly Flavored Vodka and its first
spirits-based seltzer, Truly Vodka Soda. To learn more, visit
trulyhardseltzer.com, follow Truly on social media, or experience
Truly for yourself at the home of innovation in Downtown Los Angeles at Truly L.A.
About Boston Beer Company
The Boston Beer Company,
Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and
the Samuel Adams brand is currently recognized as one of the
largest and most respected craft beer brands. Our portfolio of
brands also includes Truly Hard Seltzer, Truly Vodka Soda, Twisted
Tea, Angry Orchard Hard Cider, Dogfish Head, Hard Mountain Dew, and
Jim Beam Kentucky Coolers, as well as other craft beer brands from
Angel City Brewery and Coney Island Brewing. For more information,
please visit our website at www.bostonbeer.com, which includes
links to our respective brand websites.
About Zero-G
Zero Gravity Corporation ("Zero-G") is
the world leader in zero gravity flights. As the first and only
FAA-approved provider of zero gravity flights, Zero-G does it all:
Astronaut training; scientific research, corporate incentives,
filming, and even public flights.
With a spotless safety record over the past 19 years, Zero-G has
made the excitement and adventure of space accessible to the
general public. Whether you're a training astronaut, a scientist
conducting groundbreaking research, or a civilian pursuing a
lifelong dream, it all starts in the same place–with Zero-G.
To learn more about Zero-G, visit www.gozerog.com
Media Contacts
Christina Panta, 703-473-6806,
cpanta@golin.com
Brittany Zahoruiko, 617-368-5395,
brittany.zahoruiko@bostonbeer.com
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SOURCE Truly Hard Seltzer