As The Official Hard Seltzer of U.S. Soccer,
Truly Will Unite Fans Stateside and Down Under with Refreshing
Experiences All Tournament Long
BOSTON, July 18,
2023 /PRNewswire/ -- Truly, the Official Hard Seltzer
of U.S. Soccer, is elevating the fan experience as the U.S. Women's
National Team begins its quest to clinch a three-peat win Down
Under. To kick off celebrations, the brand is introducing new ways
for fans to stay refreshed all tournament long.
Starting today, as a tribute to a generation that grew up
playing soccer and enjoyed orange slices as a go-to halftime snack,
Truly will introduce Truly Orange Slices in custom 16-ounce
4-packs. Truly Orange Slices will be available for purchase while
supplies last during the world's biggest women's soccer tournament.
With hints of orange and other citrus flavors, Truly Orange Slices
delivers a light, bright, refreshing experience wrapped in team
spirit that takes drinkers back to simpler times on the soccer
field and big dreams for a W. This festive, limited time flavor
will champion fans as they tune in around the world, and as a bonus
Truly will host their own special events and engage in new
partnerships to further celebrate this summer's biggest moment in
sports.
"Truly is the drink of choice for a younger generation – a
generation that grew up cherishing the quintessential orange
halftime refreshment and looking up to early USWNT changemakers.
Truly Orange Slices is our way of uniting fans and capturing the
nostalgia of our best days on the soccer pitch as we cheers to the
inspiring future of the sport," said Matt
Withington, senior director of marketing for Truly Hard
Seltzer. "This is a milestone moment in our first year as the
Official Hard Seltzer of U.S. Soccer, and we're excited to bring
fans together and give them a taste of victory."
This summer, soccer fans will also have the opportunity to show
and sip their support by raising a toast with a U.S. Soccer crested
24-ounce Truly Wild Berry in hand. The U.S. Soccer crest will also
appear on 12-ounce Mixed Berry packs, giving fans the option to
easily carry around and sip with friends all summer long.
Additionally, Truly is inviting fans to celebrate stateside with
the U.S. Soccer x Truly Bar Network or Down Under with the American
Outlaws, the largest U.S. Soccer fan coalition.
Truly Orange Slices
Wrapped in an eye-catching,
U.S. Soccer crested can with celebratory soccer sayings, Truly
Orange Slices will keep fans cool and comfortable during the
biggest soccer moments this summer – much like the U.S. Women's
National Team's backline throughout the global
tournament. Fans interested in reviving memories of cherished
halftime refreshment while cheering on the three-peat can find
Truly Orange Slices exclusively at Give Them Beer
and Truly L.A., sold in specially marked 4-packs
of 16-ounce cans. Packs will retail for $23, in honor of the 2023 tournament and
23-player roster. Plus, one lucky drinker will be eligible to
receive a 2023 U.S. Women's National Team jersey with their order.
To learn more, visit
www.givethembeer.com/products/TrulyOrangeSlices.
Tune In with Truly
It may be winter Down Under,
but Truly is heating up the fun at its home of innovation,
Truly L.A., where Orange Slices, specialty
Trulixirs, and game day bites pair well with every
USWNT match. Follow @trulyla_ for
events scheduled all month long, including soccer-themed
movie, trivia, and game nights. Looking to catch a match with
fellow fans somewhere else? U.S. Soccer and Truly recently
introduced the Truly Bar Network, a one-stop-shop for
fans looking to support the U.S. National Teams all year long with
an interactive map.
Whether following the tournament online or tuning in live with
fellow supporters, Truly will be everywhere. In addition to product
and party integrations, Truly will celebrate the lighter side of
life and professional soccer. Digital content featuring roster
Captain and Midfielder Lindsey
Horan, Defender Sofia Huerta,
and Midfielder Kristie Mewis, will
debut alongside co-branded merch drops and targeted media
placements.
Truly x American Outlaws
To give fans traveling
Down Under a taste of home during the tournament, Truly has joined
forces with American Outlaws, the largest official supporters group
of the U.S. National Teams. U.S. fans in Australia and New
Zealand can enjoy good company and great drinks at the
American Outlaws Game Days pre-match parties presented by Truly. As
the official pregame destination for USWNT
fans, parties in Auckland, Wellington, and Sydney will include giveaways, Truly samples,
and a united march to the match as the USWNT
is on the road to a three-peat. Follow
@americanoutlaws for more information.
For more information on the Official Hard Seltzer of U.S.
Soccer, visit TrulyHardSeltzer.com and follow Truly on Twitter,
Instagram and Facebook. As always, please drink
responsibly.
About Truly
An original hard seltzer, Truly has paved the way for an entire
category since 2016 as the most innovative beyond beer experience.
The brand continues to keep its finger on the tab of what drinkers
want: a great-tasting, sessionable alcoholic beverage without the
fuss. Truly believes life can be more refreshing when we can be
real, let loose, embrace imperfection, and allow ourselves to be
free from convention. That's why Truly has something for everyone
in more than 30 unique flavors including three lightly flavored mix
packs (Berry, Citrus, and Tropical), three bolder flavor mix packs
(Lemonade, Margarita-Style, and Punch), plus limited-edition mix
packs. In 2022, Truly introduced Truly Flavored Vodka and its first
spirits-based seltzer, Truly Vodka Soda. To learn more, visit
trulyhardseltzer.com, follow Truly on social media, or experience
Truly for yourself at the home of innovation in Downtown Los Angeles at Truly L.A.
About Boston Beer Company
The Boston Beer
Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer
and the Samuel Adams brand is currently recognized as one of the
largest and most respected craft beer brands. Our portfolio of
brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard
Hard Cider, and Dogfish Head, as well as other craft beer brands
Angel City Brewery and Coney Island Brewing. For more information,
please visit our website at www.bostonbeer.com, which
includes links to our respective brand websites.
Media Contacts
Christina Panta, 703-473-6806,
cpanta@golin.com
Brittany Zahoruiko, 617-368-5395,
brittany.zahoruiko@bostonbeer.com
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SOURCE Truly Hard Seltzer