"Scan. Plan. Mako Can." spotlights and
differentiates Stryker's Mako SmartRobotics™ for partial knee,
total knee and total hip replacement surgery
MAHWAH,
N.J., Aug. 4, 2023 /PRNewswire/ -- Stryker
(NYSE: SYK), one of the world's largest medical technology
companies, announced the launch of a nationwide, direct-to-patient
marketing campaign, "Scan. Plan. Mako Can." Through this campaign,
Stryker aims to continue to drive patient awareness of Mako
SmartRobotics™, an innovative option for those needing
joint replacement surgery due to arthritis of the knee or hip.
"'Scan. Plan. Mako Can.' is rooted in the
foundation of Mako SmartRobotics™"
"'Scan. Plan. Mako Can.' is rooted in the foundation of Mako
SmartRobotics™," said Don Payerle,
president of Stryker's Joint Replacement division. "We have an
unwavering commitment to revolutionizing joint replacement
technology and enabling surgeons to achieve enhanced outcomes for
their patients. We are eager to share this campaign with patients
experiencing joint pain so they can seek care and begin their
journey towards returning to the activities they love."
CT-based planning is an integral component of Mako
SmartRobotics™ that allows surgeons to know more about their
patient's anatomy and the procedure prior to surgery. Mako's
innovative AccuStop™ haptic technology enables surgeons to execute
their plans with precision1-3, helping to minimize
tissue disruption.4-6 Mako SmartRobotics™ has
demonstrated better outcomes, like less pain and quicker recovery
times, compared to manual joint replacement
surgery.7-9
Additionally, by enabling products like Mako with digital
capabilities, known as Advanced Digital Healthcare, Stryker is
generating insights to drive improved clinical, operational and
financial outcomes across the continuum of care.
The omnichannel "Scan. Plan. Mako Can." campaign will come to
life through different assets and various media channels, including
linear TV, streaming TV, social media, YouTube,
programmatic/endemic and paid search. "Scan. Plan. Make Can." will
begin rolling out to the public today.
Those living with joint pain are encouraged to speak with their
healthcare professional about available treatment plans and whether
joint replacement surgery is right for them. More information about
Mako SmartRobotics™ is available at MakoCan.com.
All surgery carries risk. Surgeons must rely on their own
professional clinical judgment when deciding whether to utilize a
particular technology when treating a patient in their own
practice. Stryker does not dispense medical advice and recommends
that surgeons be trained in the use of any technology before using
it in surgery. Not all patients will have the same postoperative
recovery and activity level. Individual results vary.
About Stryker
Stryker is one of the world's leading
medical technology companies and, together with its customers, is
driven to make healthcare better. The company offers innovative
products and services in Medical and Surgical, Neurotechnology,
Orthopaedics and Spine that help improve patient and healthcare
outcomes. Alongside its customers around the world, Stryker impacts
more than 130 million patients annually. More information is
available at www.stryker.com.
- Sicat CS, Buchalter DB, Luthringer TA, Schwarzkopf R,
Vigdorchik JM. Intraoperative Technology Use Improves Accuracy of
Functional Safe Zone Targeting in Total Hip Arthroplasty. J
Arthroplasty. 2022;37(7S):S540-S545.
doi:10.1016/j.arth.2022.02.038
- Deckey DG, Rosenow CS, Verhey JT, et al. Robotic-assisted total
knee arthroplasty improves accuracy and precision compared to
conventional techniques. Bone Joint J. 2021;103-B(6 Supple
A):74-80. doi:10.1302/0301-620X.103B6.BJJ-2020-2003.R1c
- Bell SW, Anthony I, Jones B, MacLean A, Rowe P, Blyth M.
Improved Accuracy of Component Positioning with Robotic-Assisted
Unicompartmental Knee Arthroplasty: Data from a Prospective,
Randomized Controlled Study. J Bone Joint Surg Am.
2016;98(8):627-635. doi:10.2106/JBJS.15.00664
- Kayani B, Konan S, Pietrzak JRT, Haddad FS. Iatrogenic Bone and
Soft Tissue Trauma in Robotic-Arm Assisted Total Knee Arthroplasty
Compared With Conventional Jig-Based Total Knee Arthroplasty: A
Prospective Cohort Study and Validation of a New Classification
System. J Arthroplasty. 2018;33(8):2496-2501.
doi:10.1016/j.arth.2018.03.042
- Suarez-Ahedo C, Gui C, Martin TJ, Chandrasekaran S, Lodhia P,
Domb BG. Robotic-arm assisted total hip arthroplasty results in
smaller acetabular cup size in relation to the femoral head size: a
matched-pair controlled study. Hip Int. 2017;27(2):147-152.
doi:10.5301/hipint.5000418
- Banks SA. Haptic robotics enable a systems approach to
design of a minimally invasive modular knee arthroplasty. Am J
Orthop (Belle Mead NJ). 2009;38(2
Suppl):23-27.
- Kayani B, Konan S, Tahmassebi J, Pietrzak JRT, Haddad FS.
Robotic-arm assisted total knee arthroplasty is associated with
improved early functional recovery and reduced time to hospital
discharge compared with conventional jig-based total knee
arthroplasty: a prospective cohort study. Bone Joint J.
2018;100-B(7):930-937. doi:10.1302/0301
620X.100B7.BJJ-2017-1449.R1
- Clement ND, Gaston P, Bell A, et al. Robotic arm-assisted
versus manual total hip arthroplasty. Bone Joint Res.
2021;10(1):22-30. doi:10.1302/2046-3758.101.BJR-2020- 0161.R1
- Brilliant ZR, Garvey MD, Haffner R, Chiu YF, Mayman DJ,
Blevins JL. Unicompartmental Knee Arthroplasty Patients Have Lower
Joint Awareness and Higher Function at 5 Years Compared to Total
Knee Arthroplasties: A Matched Comparison [published online ahead
of print, 2023 Feb 9]. J
Arthroplasty. 2023;S0883-5403(23)00084-0.
doi:10.1016/j.arth.2023.01.063
View original content to download
multimedia:https://www.prnewswire.com/news-releases/stryker-launches-national-direct-to-patient-marketing-campaign-301893377.html
SOURCE Stryker