Exclusive partnership to give pet parents
greater access to the rapidly expanding fresh and frozen pet
food market with Ollie's assortment now available at petco.com,
via the Petco app, and in most pet care centers nationwide by
the end of September
SAN
DIEGO, Aug. 15, 2023 /PRNewswire/ -- Petco Health
and Wellness Company, Inc. (Nasdaq: WOOF) and dog nutrition brand
Ollie today announced an exclusive partnership to bring
Ollie's human-grade fresh and baked food, treats and supplements
for dogs to Petco customers. Previously only available
direct-to-consumer through an online subscription, Ollie's
high-quality assortment can now be shopped in a variety of flexible
ways at petco.com/Ollie, via the Petco app, and in most Petco
pet care centers nationwide by the end of September.
"The fresh food category continues to experience incredible
growth as pet parents seek out the same high-quality ingredients
for their furry family members as they do for themselves," said
Amy College, Chief Merchandising
Officer at Petco. "We're thrilled about this innovative partnership
with Ollie to expand access to human-grade nutrition and give pet
parents more convenient options to help keep pets healthy and
happy."
As the second largest subscription-based dog food brand in the
U.S., Ollie is the only brand offering dog food made with
human-grade ingredients in both fresh and baked form, plus treats
and supplements. Most of Ollie's products will be conveniently
located within a dedicated fixture in Petco pet care centers. The
Ollie fixture features a freezer with four core recipes of fresh
food designed in partnership with veterinary nutritionists, plus
shelving with baked food, treats, dental chews and supplements, all
designed to meet pets' unique health and wellness needs.
Pet parents can choose from frozen recipes featuring human-grade
chicken, beef, turkey, or pork, plus fruits and vegetables, all
slow cooked to retain vital nutrients. Ollie's baked recipes with
chicken or beef feature the same ingredients as the frozen meals,
yet instead are gently baked in small batches and at low
temperatures for maximum nutritional value and convenience.
Additionally, Petco offers a variety of Ollie's treats – crunchy,
training, jerky, and dental – made with whole, healthy ingredients
such as sweet potatoes, beef, chicken, and apple, as well as
supplements ranging from probiotics to hip and joint chews.
"At Ollie, we're on a mission to transform pet health through
nutrition, and now we're expanding our highly successful
direct-to-consumer business by launching an omnichannel strategy,"
said Nick Stafford, Chief Executive
Officer at Ollie. "Our priority was partnering with a trusted
leader that shares our values, and Petco is that leader. We
know pet parents across the country rely on Petco to connect them
with the best products in a rapidly evolving market. We can't wait
for them to discover Ollie."
Ollie's meals help improve pets' skin and coat, energy and
digestion, among other health benefits. The brand's fresh and baked
meals start at $10 and are available
in one-pound and five-pound resealable packs. The baked meals are
also available in two-pound resealable packs. First-time Ollie
customers at petco.com can receive a complimentary "Puptainer," a
sustainable and dishwasher-safe storage container, with any Ollie
fresh food purchase.
By the end of September, Ollie will be at nearly 800 Petco pet
care centers nationwide. Pet parents can also visit one of Ollie's
four expanded fixtures inside Petco pet care centers in
San Diego; San Francisco; Boston; and Tacoma,
Wash., with more coming in 2024. The expanded fixtures
include Ollie's complete pet food, treat, dental chew and
supplement collection, as well as free, exclusive experiential
features such as a button-automated crunchy treat dispenser and
easily accessible mirror for pups on the bottom shelf.
Petco offers various convenient ways to shop for nutrition,
supplies and more, including buy online, pick-up in store; curbside
pick-up; same-day delivery; and Repeat Delivery. For more
information, visit petco.com/Ollie or a local Petco pet care
center.
About Petco, The Health + Wellness Co.:
Founded in 1965, Petco is a category-defining health and wellness
company focused on improving the lives of pets, pet parents and our
own Petco partners. We've consistently set new standards in pet
care while delivering comprehensive pet wellness products, services
and solutions, and creating communities that deepen the pet-pet
parent bond. We operate more than 1,500 pet care centers across the
U.S., Mexico and Puerto Rico, which offer
merchandise, companion animals, grooming, training and a growing
network of on-site veterinary hospitals and mobile veterinary
clinics. Our complete pet health and wellness ecosystem is
accessible through our pet care centers and digitally at
petco.com and on the Petco app. In tandem with Petco
Love, a life-changing independent nonprofit organization, we work
with and support thousands of local animal welfare groups across
the country and, through in-store adoption events, we've helped
find homes for nearly 7 million animals.
About Ollie:
Ollie believes our pups deserve
better than the poor quality, one-size-fits-all pet food pet
parents have been unknowingly feeding their pups for years. That's
why we made it our mission to provide the highest quality,
human-grade food in personalized portions that leads to lean,
healthy, happy pups and longer, more active lives. Our recipes are
developed by experts in pets, food science and vet nutritionists -
and Ollie uses pet parent feedback and diagnostic data from
hundreds of thousands of their dogs to continuously improve our
formulations and deliver the healthiest outcomes.
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, concerning expectations, beliefs, plans,
objectives, goals, strategies, future events or performance and
underlying assumptions and other statements that are other than
statements of historical fact. Although Petco believes that the
expectations and assumptions reflected in these statements are
reasonable, there can be no assurance that these expectations will
prove to be correct. Forward-looking statements are subject to many
risks and uncertainties, including the risk factors that Petco
identifies in its Securities and Exchange Commission filings, and
actual results may differ materially from the results discussed in
such forward-looking statements. Petco undertakes no duty to update
publicly any forward-looking statement that it may make, whether as
a result of new information, future events or otherwise, except as
may be required by applicable law, regulation or other competent
legal authority.
Media Contacts:
For Petco:
Yvonne Tarrab
Yvonne.Tarrab@Petco.com
For Ollie:
Nicole Sumner
Nicole.Sumner@myollie.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/petco-becomes-first-and-only-national-retailer-to-bring-ollies-human-grade-pet-nutrition-to-pet-parents-nationwide-301900674.html
SOURCE Petco Health and Wellness Company, Inc.