- Fans can play Chipotle's fan-favorite trivia game daily through
August 24th for the
opportunity to win a BUY-ONE-GET-ONE free entrée code*
- Superfans can unlock an extra credit question for a chance to
score one of 50 limited edition, stainless steel $500 gift cards
NEWPORT
BEACH, Calif., Aug. 21,
2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced it is bringing back Chipotle IQ, a trivia game
that tests fans' knowledge of Chipotle's real ingredients, leading
food standards, culinary techniques, sustainability efforts, brand
history, and community engagement. This year's game will give
Chipotle fans the opportunity to win one of 250,000 BUY-ONE-GET-ONE
(BOGO) offers*.
How It Works
- Starting today through Thursday, August
24 at 11:59pm PT, Chipotle
will offer BOGOs to fans who score a 10 out of 10 on Chipotle IQ*.
The game features multiple choice, true or false questions, and
write-in answers. Fans will have an unlimited number of tries to
get a perfect score.
- A perfect score will unlock an extra credit question, and if
answered correctly, fans will be entered to win one of 50 limited
edition, stainless steel $500 gift
cards.
- Ready to test your knowledge? Visit
http://www.chipotleiq.com
Chipotle IQ 4.0
Chipotle is tapping into the third
most popular trivia category — food — to appeal to trivia lovers
and brand fans with Chipotle IQ**. The fan-favorite game is back
with a fourth edition after ongoing fanfare. Last year, the 100,000
BOGO offers reserved for players who scored a perfect 10 out of 10
on the test were awarded in less than one hour after the game went
live.
Tutor Tips From The Chipotle Team
Chipotle enlisted a
former restaurant team-member-turned-creator Jordan Howlett, aka Jordan The Stallion, to help
fans with Chipotle IQ's extra credit questions. As a former
Chipotle employee, Jordan is the perfect Chipotle IQ tutor.
Fans can learn Chipotle secrets from Jordan on
TikTok HERE.
"Chipotle IQ has become a beloved game for our fans that tests
their brand knowledge and rewards them with a BOGO for getting a
perfect score," said Stephanie
Perdue, Vice President of Brand Marketing. "We've introduced
a new set of Chipotle trivia questions that put even our biggest
superfans to the test."
*NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S.
& D.C. who are 13 years of age or older (minors must have
parental consent). Contest & Promotion Period: 08/21/23 at 12:01 a.m.
PT – 08/24/23 at 11:59 pm PT. To enter the BOGO Contest, visit and
play the Chipotle IQ Trivia Game during an "Entry Period"; Limit
one (1) prize per person and phone number. Number of BOGO prizes
available varies by day: 100,000 BOGO prizes available on 8/21,
50,000 BOGO prizes available on each of 8/22, 8/23, and 8/24. To
enter the $500 gift card Sweepstakes,
visit https://www.chipotleiq.com and play the Chipotle IQ
Trivia Game; 50 prizes available; Limit one (1) prize per person
and phone number. Mobile phone with text message plan required to
claim prize. See Official Rules at
http://www.chipotleiq.com/rules for additional eligibility
restrictions, prize descriptions/restrictions/ARV's, and complete
details. Sponsor: CMG Strategy Co., LLC.
**Source: The Question Company Trivia Trends 2022 Report
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 3,250 restaurants as of
June 30, 2023, in the United States, Canada, the United
Kingdom, France and
Germany and is the only restaurant
company of its size that owns and operates all its restaurants in
North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on the 2023 list for Fortune's Most Admired
Companies and Time Magazine's Most Influential Companies. With over
110,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. For more information or to place an order
online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.