- Fans who crack the code in Chipotle's Burrito Vault have a
chance to unlock a Buy-One-Get-One (BOGO) offer* to enjoy on
Thursday, April 4
- Burrito Vault is inspired by the cultural phenomenon of digital
word games in recent years
- Chipotle Rewards members can celebrate National Burrito Day
with a $0 delivery fee offer**
NEWPORT
BEACH, Calif., April 2,
2024 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced it is launching a new interactive game,
Burrito Vault, that will give away 100,000 Buy-One-Get-One free
entrée codes* redeemable exclusively on National Burrito Day,
April 4.
Starting at 12pm PT today, fans
can access the Burrito Vault game by visiting
www.unlockburritoday.com. The brand is challenging fans to guess
two exact order combinations, ingredient by ingredient, that will
unlock the bank. Prizes are available for the first 50,000 fans on
April 2 and April 3 who successfully decipher the Burrito
Vault code. The game will open daily at 12pm
PT.
With more than 1.34 billion possible burrito combinations at
Chipotle, Burrito Vault shines a light on the versatility of
Chipotle's customizable menu, made with more than 53 real fresh
ingredients and no artificial flavors, colors or
additives.
How It Works:
- Upon entering the game, players must attempt to unlock the
Burrito Vault by guessing the correct Chipotle order. Players have
four attempts each day.
- The first 50,000 players to unlock the Burrito Vault by
guessing the correct Chipotle order each day will win a BOGO code.
Winners must input a valid U.S. mobile phone number and the BOGO
code will be texted to them.
- All players who correctly guess the Chipotle order and unlock
the Burrito Vault will be automatically entered into Chipotle's
National Burrito Day sweepstakes, where 53 fans will be randomly
selected to win free burritos for a year.*
"We are launching Burrito Vault ahead of one of our most popular
Chipotdays, National Burrito Day, giving players multiple
opportunities to play and win," said Chris
Brandt, Chief Brand Officer.
"Burrito Vault is inspired by the popularity of word puzzles, which
have swept the nation and become a daily ritual for so many of our
fans and team members."
$0 Delivery Fee Offer
On
National Burrito Day, April 4,
Chipotle is extending a $0 delivery
fee offer** to all Chipotle Rewards members ordering via
Chipotle.com, Chipotle.ca and the Chipotle app with code
DELIVER.
*Burrito Vault Legal Terms
NO PURCHASE NECESSARY. Open to legal residents of the
50 U.S., & DC, 13 years or older. Enter between
approximately 12:01 pm PT on
4/2/24 through approximately
11:59 pm PT 4/3/24. Chipotle will let
you know if you have won by sending you a text. Sweepstakes
prize awarded as 52 Rewards credits for regular entrée. For
Official Rules including how to enter, entry periods, entry
limitations, and prize descriptions, visit
unlockburritoday.com/rules. Sponsor: CMG Strategy Co., LLC,
610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660.
**$0 Delivery Fee Offer Legal
Terms
Higher menu prices are charged for delivery; additional service
fees applied at checkout as well. Available April 4, 2024
only, within Chipotle's delivery areas from participating U.S. and
Canada locations, during normal
operating hours for such locations. Minimum order $12 CAD/
maximum order $200 CAD, each excluding tax and fees.
Deliveries and redemptions are subject to availability. Offer is
not valid on catering or Burritos by the Box orders. Redemptions of
Chipotle Rewards and other promotional offers may be included in a
qualifying delivery order but do not count towards satisfaction of
minimum purchase requirements. Valid only on Chipotle website or
the Chipotle app; not valid on orders placed via third-party
delivery platforms. Chipotle reserves the right to modify or
terminate this offer at any time without notice. Additional
restrictions may apply; void where prohibited.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
3,400 restaurants as of December 31,
2023, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 115,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online, visit
WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill