The World's Largest Cruise
Line is Set to Become the Club's Main Partner
and Official Vacation Partner
MIAMI, Aug. 25,
2023 /PRNewswire/ -- Royal Caribbean
International and Inter Miami CF have joined forces
in an unprecedented, multiyear partnership that will combine
the passion and commitment of the respective powerhouses in
vacations and sports.
Royal Caribbean will become the
Club's Main Partner and Official Vacation Partner. The
world's largest cruise line and Inter Miami kicked off the first
phase of their partnership in a bold way by officially welcoming
global fútbol icons and their families to Miami in July. The highly anticipated
unveiling event, La Presentación, marked the start of
a new era, where the "Freedom to Dream" took center stage in a
sold-out DRV PNK Stadium.
"Royal Caribbean started in Miami more than 50 years ago, and we have
always had heart and passion for our community," said Jason Liberty, president and CEO, Royal
Caribbean Group. "It's been exciting to see Inter Miami's success,
including their recent Leagues Cup title, energize South Florida. As the Club's Main Partner, we
are thrilled to build on that momentum together and deliver
memorable moments to fans around the world."
"We are proud to partner with Royal Caribbean, an iconic
Miami brand," said Inter Miami CF
Managing Owner Jorge Mas. "As a
global leader in the cruise industry, Royal Caribbean shares Inter
Miami's innovative drive. Together, we will set the standard for
the future of sports partnerships."
Fans will see the partners unite on and off the field, through
stadium LED, in-game content, fan zone activations, the Club's
digital and social platforms, and more starting with the next home
game at DRV PNK Stadium. In addition, the two hometown favorites'
shared commitment to the community they call home will come to life
across local initiatives in South
Florida, building on Royal Caribbean's decades-long track
record of celebrating and contributing to the destinations its
ships visit and Inter Miami's commitment to harnessing the power of
fútbol to do good since the Club's inception.
"We always look for the opportunities that will provide us with
an authentic partnership, and this one is a perfect fit," said
Inter Miami CF Chief Business Officer, Xavier Asensi. "This partnership makes total
sense for all of us: two local brands with global audiences and
huge ambitions."
"Royal Caribbean and Inter Miami have won the hearts and minds
of fans from around the world," said Kara
Wallace, senior vice president and chief marketing officer,
Royal Caribbean International. "Together as partners, the
possibilities to reach more dreamers and adventurers are
exponential from ship to pitch, especially as we look forward to
the arrival of the new Icon of the Seas to Miami."
The partnership comes on the heels of the countdown to the start
of a new era of vacations. As Miami welcomes one icon, its next is set to
make its debut in January 2024 –
Royal Caribbean's Icon of the Seas. As the first-of-its-kind
combination of every vacation, from the resort getaway to the beach
escape and the theme park adventure, the cruise line's best-selling
ship welcomes every type of family and adventurer. Everyone can
make memories together and set out on their own adventures without
compromise across record-breaking thrills, relaxing ways to chill,
a neighborhood designed for young families, more than 40 ways to
dine, drink and be entertained; and more. Details on
what Icon has in store are available
at www.RoyalCaribbean.com/Icon.
About Royal Caribbean International
Royal Caribbean International, owned by Royal Caribbean Group
(NYSE: RCL), has been delivering innovation at sea for more than 50
years. Each successive class of ships is an architectural marvel
that features the latest technology and guest experiences for
today's adventurous traveler. The cruise line continues to
revolutionize vacations with itineraries to 240 destinations in 61
countries on six continents, including Royal Caribbean's private
island destination in The Bahamas,
Perfect Day at CocoCay, the first in the Perfect Day Island
Collection. Royal Caribbean has
also been voted "Best Cruise Line Overall" for 20 consecutive years
in the Travel Weekly Readers Choice Awards.
Media can stay up to date by following @RoyalCaribPR on Twitter
and visiting RoyalCaribbeanPressCenter.com. For additional
information or to make reservations, vacationers can call their
travel advisor; visit RoyalCaribbean.com; or call (800)
ROYAL-CARIBBEAN.
About Inter Miami CF
Club International de Fútbol Miami, known as Inter Miami CF, is an American
professional sports team in its fourth season in Major League
Soccer. Inter Miami plays and
trains at its 34-acre centralized facility, which includes DRV PNK
Stadium, a 50,000-square-foot training center and seven fields in
Fort Lauderdale, Florida. In
addition to the MLS team, the Club fields MLS NEXT Pro team Inter
Miami CF II and has a youth Academy for ages U-12 to U-19. Please
visit www.intermiamicf.com for more information. Inter Miami
CF Main Partners include: XBTO, Fracht Group, AutoNation, Baptist
Health and Florida Blue.
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SOURCE Royal Caribbean International