Chili's beloved Create-A-Pepper program
returns to restaurants nationwide to benefit its longtime partner
during Childhood Cancer Awareness Month
DALLAS, Sept. 7,
2023 /PRNewswire/
-- Today, Chili's® Grill & Bar
announces the return of its annual Create-A-Pepper program to
benefit St. Jude Children's Research Hospital® and
this year, the artwork will be displayed in ways bigger and bolder
than ever before. Throughout September, Chili's will fill its walls
with Create-A-Pepper coloring sheets and for the first time, select
Chili's locations across the country will also feature guest
artwork outside the building, temporarily replacing the iconic
Chili Pepper logo with unique Create-A-Pepper designs made by
Chili's guests.
"Building on the excitement of our $100M milestone reached in December, we are
honored to kick off our 21st year of partnership with St. Jude and
bring back Chili's Create-a-Pepper program to continue our brand's
commitment in supporting St. Jude and the incredible work they do,"
said Chili's Chief Marketing Officer, George Felix. "This year, our Create-A-Pepper
program is truly going to new heights by showcasing children's
artwork as our iconic Chili Pepper logo on some of our restaurants
across the country."
To kick off the program, Chili's is changing its iconic logo for
the first time in 12 years with St. Jude patient art outside at
Chili's Memphis (4609 Poplar Ave.
Memphis, Tenn.) where the program
got its start in 2002. The featured art was created by St. Jude
patient Geraldine as part of St. Jude's art therapy program that
uses creative activities as an important component of a
comprehensive care program during treatment.
Through the end of September, guests at participating Chili's
restaurants can purchase a Create-A-Pepper coloring sheet with 100%
of proceeds going to St. Jude to advance treatment research and
help ensure that no family receives a bill from St. Jude for
treatment, travel, housing or food. Guests can use their
imagination to decorate the pepper then proudly display their
artwork on Chili's walls and even have the chance for their artwork
to replace the iconic pepper logo outside at a Chili's
restaurant.
To continue shining a light on St. Jude's efforts, Chili's has
also partnered with streetwear designer Dan
Gamache, known for his footwear artwork under the artist
name Mache, and Dallas Cowboys running back, Tony Pollard, to create a limited-edition pair
of cleats. The cleats feature St. Jude patient artwork and will be
worn by Pollard during warm-ups on Sunday,
Sept. 10 ahead of the Cowboys' first game of the season
against the New York Giants.
"After two decades and $100
million raised, our great friends at Chili's have taken
their incredible support of St. Jude families to an even higher
level with this added element to the Create-A-Pepper campaign,"
said Richard C. Shadyac Jr.,
President and CEO of ALSAC, the fundraising and awareness
organization for St. Jude Children's Research Hospital. "An act as
simple as one child in Dallas or
Memphis coloring at a local
Chili's restaurant can help make a difference for children here in
the U.S. and around the world. We are so grateful for the
creativity, teamwork and support of Chili's and their customers
whose generosity helps accelerate work by St. Jude to benefit more
of the 400,000 children worldwide who develop cancer each
year."
The Chili's Create-a-Pepper program began in 2002 when a
Memphis area Chili's Team Member
was looking for a unique way to give back to his community. Since
then, Create-A-Pepper has become a hallmark program at Chili's
restaurants and one that continues to inspire Chili's Team Members
and Guests.
To learn more about Create-a-Pepper, please visit
chilis.com/st-jude and to Create-a-Pepper, visit a Chili's location
near you.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining
industry and the flagship brand of Dallas-based Brinker International, Inc.
(NYSE: EAT). We are known for our big mouth burgers, Chicken
Crispers, full-on sizzling fajitas and hand-shaken margaritas. We
take our food seriously – but not ourselves – because dining out
should feel like a celebration even if there is nothing to
celebrate. Our passion is making everyone feel special, and every
day, our ChiliHeads make it their job to spread #ChilisLove across
our more than 1,600 restaurants in 29 countries and two
territories. And Chili's cares. We host local Give Back Events to
support kids, education and hunger and have raised more than
$100 million benefiting St. Jude
Children's Research Hospital through generous Guest donations. Find
more information about us at chilis.com, follow us
on Twitter or Instagram, like us on Facebook or join us
on TikTok.
St. Jude Children's Research Hospital®
St. Jude
Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other
life-threatening diseases. Its purpose is clear: Finding cures.
Saving children.® It is the only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to
children. When St. Jude opened in 1962, childhood cancer
was largely considered incurable. Since then, St.
Jude has helped push the overall survival rate from 20% to
more than 80%, and it won't stop until no child dies from
cancer. St. Jude shares the breakthroughs it makes to
help doctors and researchers at local hospitals and cancer centers
around the world improve the quality of treatment and care for even
more children. Because of generous donors, families never receive a
bill from St. Jude for treatment, travel, housing or
food, so they can focus on helping their child live. Visit St.
Jude Inspire to discover powerful St. Jude stories
of hope, strength, love and kindness. Support the St. Jude mission
by donating at stjude.org, liking St. Jude on Facebook, following
St. Jude on Twitter, Instagram, LinkedIn and TikTok, and
subscribing to its YouTube channel.
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SOURCE Chili's Grill & Bar