Truly Fans Celebrate National Hard Seltzer Day
with the Return of Truly Rosé Plus Three New Flavors in Newest
Seasonal Mix Pack
BOSTON, Sept. 20,
2023 /PRNewswire/ -- Is summer just a state of mind?
Does a change in season always call for a season of change? Truly
Hard Seltzer believes it's always seltzer season and
introduces a new mix pack to ease the transition from summer to
fall. The all-new Celebrations Mix Pack brings the
long-awaited return of Truly's most requested flavor, Truly Rosé,
plus three new seasonal styles, Peach Fizz, Cranberry Cheers, and
Citrus Sparkler. Available nationwide following the success of
Truly's mystery inspired "Wonderworld" pack and its latest seasonal
"Red, White & Tru" pack, "Celebrations" gives Truly fans plenty
to celebrate as they extend the good vibes of summer into fall
festivities.
Truly's lightly fantastic take on rosé is the most requested
flavor from the Truly lineup with drinkers commenting and calling
for its return over the last few years. To celebrate Truly Rosé
coming out of hibernation for a limited time, Truly is highlighting
some of the thousands of passionate, enthusiastic – and sometimes
downright desperate – comments from fans over the years in an
out-of-home media campaign near Truly's home of innovation in
Los Angeles.
"Truly and rosé may be synonymous with summer, but to us, it's
always seltzer season," said Matt
Withington, Truly's Senior Director of Marketing. "With the
new Celebrations mix pack arriving ahead of traditional end-of-year
celebrations, we think it's the perfect time to give our most loyal
fans another taste of Truly Rosé. Consider it an early holiday gift
or a treat for National Hard Seltzer Day. This season is jam-packed
with reasons to celebrate, and Truly is giving drinkers the variety
they need to keep it light and fun all year long."
The Truly Celebrations Mix Pack features four lightly flavored
styles:
- Truly Rosé Style: A lightly refreshed version of the
Truly Rosé fans love, including hints of wine flavor and a blend of
strawberry, peach, and green apple.
- Peach Fizz: A fruity, refreshing peach flavor with notes
of cranberry and pomegranate, perfectly balanced for a lightly
sweet and sour combination.
- Cranberry Cheers: A traditional cranberry flavor with a
hint of festive pomegranate.
- Citrus Sparkler: A sweet, orange focused flavor with
tropical pineapple notes.
Truly Rosé is back for a limited time in the Truly Celebrations
Mix Pack. To help fans show their Truly Rosé fandom all year long
and support the demands to bring rosé back as a permanent style,
the brand is dropping a line of new Truly Originals merchandise,
including a partnership with trending loungewear brand . Those
looking to sip and celebrate in fashionable comfort can
pre-order the Truly x mr eatwell collection here.
For more information on where to find the Truly Celebrations
Pack, visit TrulyHardSeltzer.com and follow Truly on Twitter,
Instagram and Facebook. As always, please drink
responsibly.
About Truly
An original hard seltzer, Truly has paved the way for an entire
category since 2016 as the most innovative "beyond beer"
experience. The brand continues to keep its finger on the tab of
what drinkers want: a great-tasting, sessionable alcoholic beverage
without the fuss. Truly believes life can be more refreshing when
we can be real, let loose, embrace imperfection, and allow
ourselves to be free from convention. That's why Truly has
something for everyone in more than 30 unique flavors including
three lightly flavored mix packs (Berry, Citrus, and Tropical),
three bolder flavor mix packs (Lemonade, Margarita-Style, and
Punch), plus limited release mix packs. In 2022, Truly introduced
Truly Flavored Vodka and its first spirits-based seltzer, Truly
Vodka Soda. To learn more, visit trulyhardseltzer.com, follow Truly
on social media, or experience Truly for yourself at the home of
innovation in Downtown Los Angeles
at Truly L.A.
About Boston Beer Company
The Boston Beer Company,
Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the
Samuel Adams brand is currently recognized as one of the largest
and most respected craft beer brands. Our portfolio of brands also
includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider,
and Dogfish Head, as well as other craft beer brands Angel City
Brewery and Coney Island Brewing. For more information, please
visit our website at www.bostonbeer.com, which includes links to
our respective brand websites.
CONTACT: Brittany Zahoruiko,
617-368-5395, brittany.zahoruiko@bostonbeer.com
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SOURCE Truly Hard Seltzer