Brewery Introduces 'Beer Fest, Fear Fest' to Solve the Fear of
An Empty Beer Glass This Spooky Season
BOSTON, Sept. 26,
2023 /PRNewswire/ --Fall is undoubtedly Beer Season.
From tailgating to the latest fall brew flavors, the pint glass is
definitely half full - never half empty - for beer lovers in
autumn. So, it's understandable why 38% of American beer drinkers
admit that Cenosillicaphobia - the fear of an empty beer glass
- is a relatable fear, according to a new survey1
commissioned by Samuel Adams and conducted online by The Harris
Poll. In fact, 20% of American beer drinkers say they'd rather run
into an ex than have an empty beer glass. This spooky season,
Samuel Adams introduces Beer Fest, Fear Fest - the ultimate beer
season challenge that's no match for your favorite fall seasonal
brew, OctoberFest.
Starting Sunday, October 1, head
to Beer Fest, Fear Fest in partnership with Bucket Listers, to face
your biggest fear this spooky season - Cenosillicaphobia. Beer
Fest, Fear Fest is an OctoberFest-themed haunted experience where
drinkers are challenged to carry a full-to-the-brim pint glass of
the #1 fall seasonal beer2 through a series of jump
scares. Each week, one bold drinker that makes it through the
scarescape with a full glass will be rewarded3 with a
season's supply of chilled-to-the-bone OctoberFest, so their pint
glass stays full all autumn long.
"Beer Fest, Fear Fest is all about embracing beer season and
facing your biggest fears," said Lauren
Price, Head of Brand, Samuel Adams. "We know our drinkers
are up to the challenge and there's no other way to celebrate than
with (a full) pint of the #1 fall seasonal beer, OctoberFest."
Beer Fest, Fear Fest Details:
- When: Available throughout October
- Where: The Summer Club at the Ravel Hotel in Long Island City (8-08 Queens Plaza S,
Queens, NY 11101)
- Tickets: Visit Bucket Lister's website to book your
tickets, in partnership with Bucket Lister's Cityside Pumpkin
Patch
- Giveaway: For full details on the Beer Fest, Fear Fest
contest, visit the event landing page.
Beer Season Brews:
And, if you can't experience the
haunted hops for yourself, drinkers nationwide can head to their
local store and pick up a pack of Samuel Adams or other seasonal
offerings in their area by
visiting samueladams.com/find-a-sam.
- OctoberFest: This #1 fall seasonal is our take on
a century's old classic - a hearty Märzen with a toasty malt
sweetness and a light hop character that's fit for a celebration.
OctoberFest is smooth with a deep malt complexity, roasty sweetness
and light hop character that is perfectly festive.
- ABV: 5.3% | Available in: 6pk 12oz Bottles: SRP
$9.99 | 12pk 12oz Bottles: SRP
$17.99 | 28-pack 12 oz bottles: SRP
$29.99 | 12pk 12oz Cans: SRP
$17.99
- Beer Fest Variety Pack: This NEW seasonal
assortment offers OctoberFest, Jack-O, and two exciting NEW
innovations Hoppy Lager and Flannel
Fest. Perfect for helping drinkers celebrating all beer season
long.
- Flannel Fest: Flannel Fest is a new brew featuring
robust notes of toasted bread and caramel, balanced by a light
floral hop aroma. This classic German lager - Munich Dunkel - will
keep you cozy during your coldest of beer season adventures.
- Hoppy Lager: A Beer Fest
Variety Pack exclusive, Hoppy Lager
brings flavorful crushability to the highest of hikes, craziest
tailgates and most hard-core corn mazes. With a twist on a classic
lager, this brew features big, juicy hop notes with crisp
drinkability.
- Available in: Available in: 12pk 12oz Bottles: SRP
$17.99 | 24pk 12oz Bottles: SRP
$28.99 | 12pk 12oz Cans: SRP
$17.99
The Greatest Party on Earth:
- In addition to Beer Fest, Fear Fest, Samuel Adams is
continuing to own fall Beer Season through the introduction of
Beereal, the world's first "cereal" made to be enjoyed with Samuel
Adams OctoberFest. Complete with nothing but beer's favorite snack,
Beereal features pretzels, instead of traditional cereal. There's
even a mini-cornhole game on the back of the box! While the first
Beereal drop has already come and gone, it may not be too late to
get your hands on beer's favorite cereal. Head to @SamualAdamsBeer
on Instagram on September 29 for more
details.
- Lastly, get your steins ready - prost! Enter for a chance
to win a Samuel Adams stein now through October 30.
ABOUT SAMUEL ADAMS: THE BEER
Samuel Adams is a
leading independent, American craft brewer that helped to launch
the craft beer revolution. The brewery began in 1984 when Founder
and Brewer Jim Koch used a generations-old family recipe to brew
beer in his kitchen. Inspired and unafraid to challenge
conventional thinking about beer, Jim brought the recipe to life
with hopes drinkers would appreciate the complex, full-flavor and
started sampling the beer in Boston. He named the flagship brew
Samuel Adams Boston Lager in
recognition of one of our nation's founding fathers, a
revolutionary man of independent and pioneering spirit. Today,
Samuel Adams is one of the world's most awarded breweries and
remains focused on crafting the highest quality beers through
innovation and experimentation in the relentless pursuit of better.
Samuel Adams remains dedicated to elevating and growing the
American craft beer industry overall, including providing education
and support for entrepreneurs and fellow brewers through its
philanthropic program, Brewing the American Dream, which helps
others pursue their American Dream. For more information,
visit www.SamuelAdams.com or follow @SamuelAdamsBeer.
ABOUT BOSTON BEER COMPANY
The Boston Beer
Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer
and the Samuel Adams brand is currently recognized as one of the
largest and most respected craft beer brands. Our portfolio of
brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard
Hard Cider, Dogfish Head Brewery, and Hard Mountain Dew, as well as
other craft beer brands such as Angel City Brewery and Coney Island
Brewing. For more information, please visit our investor relations
website at www.bostonbeer.com, which includes links to all of
our respective brand websites.
1Survey Methodology: This survey was conducted online
within the United States by The
Harris Poll on behalf of Sam
Adams from August 29-31,
2023 among 1,975 U.S. adults ages 21 and older, among whom
1,322 drink beer. The sampling precision of Harris online polls is measured by using a
Bayesian credible interval. For this study, the sample data
is accurate to within +/- 2.7 percentage points using a 95%
confidence level. For complete survey methodology, including
weighting variables and subgroup sample sizes, please contact
SamAdamsPR@mullenlowe.com.
2Source: 1) IRI Total US - Multi Outlet + Conv
Time: Ofest 2022 (8/1 - 10/2) 2) BBC PowerBI Octoberfest
2022
3The contest will have approximately four winners,
each receiving a $250.00 gift card
with an Approximate Retail Value ("ARV") - $250.00. The difference between any stated value
and actual value will not be awarded to winners. Prize does not
include alcoholic beverages. The selection of winners and awarding
of the prize will be conducted by an independent administrator
whose decisions are final and binding in all matters pertaining to
this Contest.
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SOURCE Samuel Adams