- DFS to open the first world-class, seven-star luxury retail and
entertainment destination, DFS Yalong Bay in Sanya, Hainan, China by 2026.
- The 128,000 square meter site will feature over 1,000 luxury
brands including iconic maisons from the LVMH Group, with elevated
immersive concepts across multiple categories such as fashion and
apparel, beauty and fragrances, watches and jewelry, wines and
spirits, fine dining, food and beverages.
- The project is estimated to attract over 16 million visitors
per annum by 2030 and will create sizeable economic opportunities
in Yalong Bay.
HONG KONG, China, Oct. 1, 2023 /PRNewswire/ -- DFS Group, the
world's leading luxury travel retailer, today announced plans to
open the first world-class, seven-star luxury retail and
entertainment destination, DFS Yalong Bay in Sanya, Hainan, China by 2026.
DFS is forecasting an unprecedented investment into a 128,000
square meter site, attracting over 1,000 luxury brands including
iconic maisons from the LVMH Group once fully operational. DFS
Yalong Bay will become Sanya's premier destination for luxury
shopping, world-class accommodation, dining, and entertainment,
serving international and domestic tourists with innovative,
renowned luxury brands and experiences.
"DFS Yalong Bay is an incredibly exciting development for DFS,
and I believe for the Chinese travel industry", said Benjamin
Vuchot, DFS Chairman and CEO, in Cannes today. "Think the glamour and
experience of Shanghai,
Macau, Dubai, and Las
Vegas: now add Sanya to these dream destinations. Yalong Bay
represents a key entry point to Hainan which the China Government plans to
turn into the world's largest free-trade port. In addition to this
strong policy, Hainan also offers
luxurious resorts, beautiful sandy white beaches and high-end
medical facilities. Hence, we believe that Hainan is well-poised to become one of the
fastest growing luxury markets in the world maximizing both
domestic and international consumption."
Vuchot added, "With Hainan on course to become one of the
world's largest luxury retail markets in the next five years, DFS
Yalong Bay will be a critical addition to DFS' global portfolio. We
expect tourism to grow significantly as investments in passenger
airport capacity, high speed roads and port capacity will also
boost tourism potential in Hainan.
DFS Yalong Bay will be the only luxury retail property within
Yalong Bay. We have tremendous excitement and optimism about this
project."
DFS Group's objective is to lead and grow the market share of
luxury in Hainan across fashion,
beauty and fragrances, watches and jewelry by developing a
seven-star world-class luxury retail and entertainment destination
in Yalong Bay. Nancy Liu, President,
DFS China confirmed DFS Yalong Bay development represents a core
component of DFS' long-term expansion and investment strategy in
the China market.
"DFS Yalong Bay is the latest in a series of commitments we are
making in China. Yalong Bay area
is undoubtedly the most developed luxury natural cove in Sanya,
where DFS will provide unparalleled personalized services to our
patrons. This truly represents a substantial stride in DFS' global
strategy to expand in the China
market through a multi-format, multi-channel expansion in the
luxury travel retail sector." said Liu.
Concluding, DFS Chairman and CEO, Benjamin Vuchot said, "This DFS announcement
today is the clearest commitment we can make to the long-term
development of Sanya and Hainan
and the entire Chinese tourism market. Upon completion of DFS
Yalong Bay, DFS will not only play a positive role in elevating
Yalong Bay, but we will also secure Sanya as a top tier luxury
destination on the global stage with the brand partners we bring,
leveraging our DNA in luxury travel retail. Looking forward, we are
committed to forging new retail legends in Hainan and throughout China with our strategic partners bringing
unforgettable experiences to all domestic and international
travelers. We are also proud of the contribution we will make to
the local economy of Hainan. We
expect DFS Yalong Bay to attract over 16 million visitors per year
by 2030 and create sizeable economic opportunities within Yalong
Bay."
Download high-resolution images here.
FOR FURTHER INFORMATION, PLEASE
CONTACT:
Ruder Finn|
Sandy Mo| +852 2201 6438|
sandy.mo@ruderfinn.com
Ruder Finn| Phoebe Lai |+852 2201 6416|
phoebe.lai@ruderfinn.com
About DFS Group
DFS Group is the world's leading luxury travel retailer.
Established in Hong Kong in 1960,
DFS Group continues to be a pioneer in global luxury travel retail,
offering its customers a carefully curated selection of exceptional
products from over 750 of the most desired brands. Its network
consists of over 50 stores located in 15 major global airports and
21 downtown Galleria locations on four continents, as well as
affiliate and resort locations. The Group is privately held and
majority owned by the world's largest luxury conglomerate, Moët
Hennessy Louis Vuitton (LVMH),
alongside DFS co-founder and shareholder Robert Miller. DFS Group employs more than 6,000
people focused on creating inspiring omnichannel retail experiences
for its customers and is headquartered in Hong Kong SAR with
offices in Australia, China, France, Indonesia, Italy, Japan,
Macau SAR, New Zealand,
Singapore, United Arab Emirates, United States of America and Vietnam.
For more information, please visit www.dfs.com.
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