- Target's 2023 Bullseye's Top Toys list is the retailer's
most affordable ever, featuring holiday gifts starting at just
$7.99
- Exclusive collections with Disney and FAO Schwarz deliver
only-at-Target value and joy, with most items under $25
- New 360° shoppable experience brings the joy of discovery
and magic of toys right into the homes of kids and gift-givers
alike, making the season even more fun
- All guests receive additional savings by using Target
Circle, the retailer's free-to-join loyalty program, and 5% off all
purchases when using a Target RedCard
MINNEAPOLIS, Oct. 3, 2023
/PRNewswire/ -- Target Corporation (NYSE: TGT) is
kicking off the holiday toy shopping season by offering thousands
of affordable, trendy toys and games under $25 across its broad assortment, making it the
one-stop toy destination for every family and budget this holiday
season.
The retailer is also unveiling its most
affordable Bullseye's Top Toys list ever and new
exclusives through collaborations with beloved brands Disney and
FAO Schwarz. The debut of a new, immersive 360° shoppable
experience on Target.com will give both kids and gift-givers a fun
way to shop and virtually interact with the Top Toys list and other
toy brands.
"We know affordability is top of mind for many of our guests as
we head into the holiday season, and we're committed to delivering
exceptional value as they make plans to celebrate with friends and
family," said Jill Sando,
executive vice president and chief merchandising officer, Target.
"With our most affordable Top Toys list yet, thousands of toys and
games under $25, an exclusive
Disney100 Retro Reimagined Collection, an only-at-Target FAO
Schwarz assortment, and so much more, we're ready to deliver the
kind of experience that makes shopping at Target special. And with
our industry-leading same-day fulfillment services — including
Starbucks Drive Up — we're making it easier than ever to cross
everyone off your shopping list."
Target's most affordable Top Toys list
Bullseye's Top Toys list returns this October, featuring the
season's 58 most anticipated holiday toys from guest-favorite
brands like Disney, Star Wars™, FAO Schwarz, LEGO, Hot
Wheels, Barbie and many more, plus toys and games across the
broader assortment from highly anticipated fall theatrical releases
"PAW Patrol: The Mighty Movie," "Trolls 3: Band Together" and
Disney's "Wish." Starting at just $7.99, and with nearly half only available at
Target, the curated assortment is designed to spark joy for parents
and children of all ages, fitting a variety of budgets. A full list
of Bullseye's Top Toys is included below.
Bullseye's Top Toys of 2023
Top Toys under $25
- Game of Life: Target Edition – Exclusive
- Twister Air
- Pokémon Pikachu 14" Squishmallows Holiday Plush –
Exclusive
- Pop It! Go
- Pop It! Pets Petites Season 2
- PAW Patrol: The Mighty Movie Liberty & Junior Patrollers
Vehicle Playset – Exclusive
- Marvel Avengers 60th Multipack –
Exclusive
- 4D Build – Star Wars R2-D2 Model Kit Puzzle
- Target Bullseye Plush Dog – Exclusive
- Target Toy Shopping Cart – Exclusive
- Cool Maker PopStyle Tile Bracelet Maker
- LEGO Speed Champions 2 Fast 2 Furious Nissan Skyline GT-R (R34)
Building Set
- Baby Alive Better Now Bella Dolls – Exclusive
Hands-on fun
- FAO Schwarz Pottery Wheel All-In-One Studio –
Exclusive
- FAO Schwarz Ultimate Makeup Kit – Exclusive
- Play-Doh Kitchen Creations Ultimate Ice Cream Toy Truck
Playset
- Kinetic Sand Grill 'n Scoop Diner – Exclusive
- Fisher-Price Sensory Bright Light Station Activity Table –
Exclusive
- L.O.L. Surprise! Magic Flyers
- Melissa & Doug Wooden Vending Machine –
Exclusive
- Melissa & Doug Disney Mini Snack Cart –
Exclusive
- Target Toy Cash Register + Accessories – Exclusive
Action-packed
- Hot Wheels Transforming City T-Rex Ultimate Hauler
- Hot Wheels City Ultimate Garage Playset
- Transformers Buzzworthy Bumblebee Smash Changers Scourge Action
Figure – Exclusive
- Monster Jam ThunderRoarus Playset
- Gel Blaster PIRANHA Water Resistant Gellet Blaster
- NERF Elite 2.0 Double Punch
- MEGA Construx Pokémon Motion Charizard
- Jurassic World Legacy Collection Tyrannosaurus Rex Ambush Pack
– Exclusive
- Beast Lab Glow-In-The-Dark Reptile Beast Creator –
Exclusive
- Maxx Action 3-N-1 Maxx Recycling Truck
Favorite characters
- Disney100 Retro Reimagined Disney Princess Ariel Fashion
Doll – Exclusive
- Tonies Paw Patrol Toniebox Bundles – Liberty and Skye –
Exclusive
- PAW Patrol Movie Marine Headquarters Playset
- Teenage Mutant Ninja Turtles: Mutant Mayhem Ooze Cruisin'
Action Figure 6-Pack – Exclusive
- Spidey and his Amazing Friends Amazing Metals Track Set
- Star Wars Mandalorian LIGHTSABER Forge Masterworks
Set
Top houses and hangouts
- FAO Schwarz Ultimate Dollhouse – Exclusive
- L.O.L. Surprise! O.M.G. Fashion House
- Barbie Dreamhouse
- Gabby's Dollhouse Cruise Ship Playset
- Bluey Ultimate Beach Cabin Playset – Exclusive
- DC Comics Batman Mech Play Set
- Star Wars Young Jedi Adventures Tenoo Jedi Temple
Playset
Lego favorites
- LEGO DREAMZzz Mrs. Castillo's Turtle Van 2-in-1 Building
Set
- LEGO Ideas Viking Village – Exclusive
- LEGO Friends Autumn's Horse Stable Building Set
Techtastic toys
- Nintendo Switch with Neon Blue and Neon Red
- The Legend of Zelda: Tears of the Kingdom – Nintendo
Switch
- Super Mario Bros. Wonder –
Nintendo Switch
- Nintendo Switch Lite Isabelle's Aloha Edition Animal Crossing:
New Horizons Bundle – Exclusive
- Jetson Pixel Hoverboard – Exclusive
Best buddies
- Furby Interactive Plush Toy
- Bitzee Interactive Digital Pet
- Little Live Pets My Puppy's Home Dalmation –
Exclusive
- Spidey and his Amazing Friends Figure Collection 7 Pack –
Exclusive
- Power Pony Princess – The World's Only Powered Rideable Pony –
Exclusive
Guests can also view the full Bullseye's Top Toys list and find
more product information on Target.com.
Introducing the Disney100 Retro Reimagined
collection
In celebration of Disney's 100th anniversary, Target is
launching an exclusive, limited-time collection of retro Disney
toys and other products reimagined for today and updated with
contemporary color palettes. The Disney100 Retro Reimagined
collection includes more than 100 items spanning toys, apparel,
accessories, home, entertainment and seasonal décor, with more than
half under $25. It features beloved
characters from Disney, Pixar, Marvel and Star Wars.
Highlights include the Disney Holiday Belle Doll, Pixar Buzz
Lightyear and Woody Celebration 2-Pack and new Funko Pop! Target
exclusives, including Disney's Mickey
Mouse and Star Wars Boba
Fett. Coming to stores and Target.com Nov. 5, with select items available for preorder
now, the Retro Reimagined collection brings together nostalgic,
timeless classics and new-wave products designed to usher in
Disney's next century.
New collections from iconic toy brand FAO Schwarz
Last year, Target announced a multiyear partnership with iconic
toy brand FAO Schwarz, making FAO Schwarz toys available
exclusively at Target stores, Target.com and FAO store locations.
New this year, Target is bringing guests an exclusive FAO Schwarz
assortment that includes nearly 140 items co-designed with Target's
team, with most items under $25. This
year's FAO Schwarz assortment, available now, includes new
collections for preschool to ages 14+, from makeup kits and design
sets to pretend play and classics, such as the FAO Schwarz Ultimate
Dollhouse, FAO Schwarz Pottery Wheel All-In-One Studio and FAO
Schwarz Giant 69" Dance-On Piano Mat.
360° shoppable experiences and more for joyful one-stop
shopping
This year, Target is bringing more fun and holiday magic to toy
shopping with its first immersive, all-toy digital experience. For
many guests, the shopping experience starts at home, regardless of
where it is completed. With this in mind, Target has created a 360°
shoppable experience to make toy discovery easier and more joyful.
The experience allows guests to explore a virtual room full of
Bullseye's Top Toys and sought-after brands like Barbie and
Play-Doh. The new shopping experience can be found now at
Target.com.
Target guests can shop thousands of additional toys and games in
stores or online, with the flexibility and convenience of Target's
free, fast Order Pickup and Drive Up services — no
designated pickup time or membership required. Guests also can
receive personalized, same-day delivery through Shipt and get
items delivered right to their doorstep in as soon as an hour. As
always, Target RedCard holders enjoy 5% off their purchases
all season long. Guests can save throughout the holiday season by
joining Target Circle, the retailer's free-to-join loyalty program.
During Target Circle Week October
1-7, Target Circle members can save even more on thousands
of toys, with this special deal: Spend $50 on toys and save $10, or spend $100
on toys and save $25.
Miscellaneous
Statements in this release regarding Target's holiday season
plans are forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
are subject to risks and uncertainties which could cause Target's
results to differ materially. The most important risks and
uncertainties are described in Item 1A of Target's Form 10-K for
the fiscal year ended January 28,
2023. Forward-looking statements speak only as of the date
they are made, and Target does not undertake any obligation to
update any forward-looking statement.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000
stores and at Target.com, with the purpose of
helping all families discover the joy of everyday life. Since 1946,
Target has given 5% of its profit to communities, which today
equals millions of dollars a week. Additional company information
can be found by visiting the corporate
website and press center and by
following @TargetNews.
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SOURCE Target Corporation