- Chipotle's annual Boorito tradition is back with a $6 digital entrée offer on Halloween at all U.S.
restaurants
- For the first time ever, Chipotle will stay open until midnight
on Halloween in select college towns for fans to enjoy the
$6 digital entrée offer late
night
NEWPORT
BEACH, Calif., Oct. 18,
2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced the return of Boorito, the brand's annual
Halloween tradition, with a national $6 digital entrée offer from 3 p.m. local time to close on October 31 for Chipotle Rewards members.* For the
first time ever, the brand is extending its operating hours until
midnight in select college towns on Halloween, giving fans in these
select locations more time to enjoy the digital Boorito offer.
Boorito After Hours
Chipotle is evolving its 23-year
Boorito tradition by embracing the late-night dining preferences of
Gen Z who like the convenience of craveable food when and where
they want it. Over the past two years, Chipotle has seen a 30
percent increase in transactions after 8pm on Halloween and 81 percent of 18- to
26-year-olds surveyed reported wanting to see Chipotle open until
midnight.
For the first time ever, Chipotle is extending the Boorito
tradition late night in select college towns. On Halloween, 53
Chipotle restaurants in popular college towns will remain open
until midnight to nourish late-night cravings, with the
$6 digital entrée offer extended
until midnight local time. The 53 participating restaurants are
among the college towns that eat the most Chipotle and represent
the number of real ingredients on the restaurant's permanent
menu. See participating restaurants here:
https://Chipotle.com/Boorito-After-Hours.
Chipotle is also turning up the heat on digital orders after
hours. The first 100 digital orders placed between 10 p.m. local time and midnight at each of the 53
locations open late will receive an exclusive bottle of TABASCO®
Brand Scorpion Sauce, the spookiest hot sauce made with one of the
world's most intense peppers—the Scorpion.** TABASCO® Scorpion
Sauce is making its debut at Chipotle for one night only on the
most frightening night of the year.
The Evolution of Boorito
Chipotle's Boorito tradition
first emerged in 2000 with a burrito-themed costume contest on
Halloween. In subsequent years, guests in costume on Halloween were
treated to discounted entrées at Chipotle restaurants. Boorito was
a well-established tradition by the millennial generation's college
years. As Gen Z occupies campuses today, Chipotle is adapting its
annual celebration to resonate with this generation by offering
extended hours and a digital Boorito offer.
"Boorito has become a mainstay for Chipotle. This year, our
digital offer makes it even easier for fans to fuel their
Halloween celebrations with real food," said Chris Brandt, Chief Brand Officer.
It's Not A Trick, It's A Treat
On Halloween, Chipotle
Rewards members are in for a delightful treat. Chipotle Rewards
members who use promo code "BOORITO" when ordering digitally on
October 31 from 3 p.m. local time until closing can enjoy a
$6 entrée.* The offer is exclusively
available for digital orders on the Chipotle app and Chipotle.com,
limit one per transaction. To participate in Chipotle's annual
Boorito offer, fans can sign up for Chipotle Rewards
at www.chipotle.com/rewards.
*Boorito Offer Complete Terms
Chipotle Rewards members receive one (1) entrée item for
US$6 when using promo code BOORITO at
digital check-out via chipotle.com or the Chipotle mobile app from
participating U.S. locations. Valid only on October 31, 2023 beginning at 3:00 pm local time through restaurant closing;
redemption is subject to availability. Not valid for kids meals,
catering orders or on third party ordering platforms. Limit one
free item per transaction. Extra cost for guacamole (except for
veggie entreés), queso, extra meat or other modifiers. Taxes,
gratuities, and any sides are not included and are the
responsibility of the customer. Restrictions may apply to use with
other coupons, promotions, or special offers. Additional
restrictions may apply; void where prohibited.
**TABASCO® Offer Terms
AVAIL. WHILE SUPPLIES LAST. 100 Tabasco® Scorpion Sauce bottles
available for first 100 digital orders placed after 10:00 pm local time at participating restaurants
in the United States. Must be 13 or older. See terms and
conditions for additional restrictions & full list of
participating restaurants at: Chipotle.com/Boorito-Tabasco.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
3,250 restaurants as of June 30,
2023, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on the 2023 list for Fortune's Most Admired
Companies and Time Magazine's Most Influential Companies. With over
110,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. For more information or to place an order
online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.