As the ultimate holiday gifting destination,
Bloomingdale's announces a series
of holiday programming including The Carousel @ Bloomingdale's: Wonka, and window unveiling in
partnership with Broadway Cares/Equity Fights AIDS
NEW
YORK, Nov. 2, 2023 /PRNewswire/
-- Bloomingdale's today announced the official start of the
holiday season with its annual, Best Holiday Ever. The
seasons' campaign kicks off with the debut of The Carousel @
Bloomingdale's: Wonka,
followed by the annual window unveiling hosted this year in
partnership with Broadway Cares/Equity Fights AIDS.
This year's festive in-store and digital activations will bring the
spirit of the holidays to a new level.
Launching online today and in-store tomorrow, The Carousel @
Bloomingdale's: Wonka, serves as
the sweetest takeover yet. In partnership with Warner Bros.
Discovery, the space has been transformed into a world of
imagination, inspired by the highly-anticipated release
of Warner Bros. Pictures' big screen holiday spectacle,
Wonka. Inside, shoppers will find unique and
colorful gifts across categories, including Wonka-inspired shoes,
bags, barware and accessories by Kurt
Geiger. Other licensed Wonka must-haves include
apparel, home goods and accessories by Trumpette, Art Sugar, Christopher
Radko, Hallmark, Happy Socks, and Junk Food Clothing. Guests
can also grab exclusive David Yurman
bracelets, the always popular Bloomingdale's advent calendar and holiday
looks for the whole family from brands like Sandro, Aviator Nation,
Golden Goose, Cinq A Sept,
Ted Baker, Paul Smith and Piccolini NY.
To continue the celebration, on November 16, Bloomingdale's will unveil its iconic window
display along Lexington Avenue at the 59th Street flagship
with a night of festive celebrations, philanthropy, and must-see
performances. This year's theme celebrates the Best Holiday Ever,
and is inspired by the look, feel and magic of Wonka. The wonder of
the holidays will come to life with colorful, bright windows full
of sparkle and oversized candies and chocolates, inspired by the
film.
The unveiling, which begins at 6
pm, will be hosted by Amber
Ruffin, co-writer of Broadway's Some Like It Hot and
contributor to the upcoming The Wiz revival. She'll be joined by
special guest Jonathan Groff, a
two-time Tony Award nominee currently starring in the smash hit
Merrily We Roll Along. The unveiling will feature performances like
no other from Tony nominee Norm
Lewis (The Phantom of the Opera) and Broadway actor
and Carnegie Hall sensation Jessica
Vosk (Wicked, Fiddler on the Roof). Following,
there will be whimsical customer experiences and exclusive
activations throughout the store including performances by Tony
Award-Honored Broadway Inspirational Voices, Emmy Award nominee and
Co-Creator of S.N.O.B Preston W. Dugger
III (aka DJ Duggz), Telly Leung (Aladdin, Glee),
Grammy nominee and two-time Drama Desk Award nominee Brittney Mack (SIX, as original Anna of Cleves),
Parsons Dance and Tony Award nominee Tony
Yazbeck (Prince of Broadway).
"This year, our holiday is truly the Best Holiday Ever. Our
Wonka carousel serves as a testament to our marketing position and
how we embrace pop culture to create unique experiences for our
customer," shared Frank Berman, EVP, Chief Marketing Officer
at Bloomingdale's. "From our
incredibly curated and exclusive gifting assortment to our
collaboration with Broadway Cares, Bloomingdale's will truly
come alive through the magic of film and theater. We are thrilled
to continue to bring joy and inspiration into this season,
remaining the go-to destination for holiday shopping."
BEST CELEBRATIONS EVER
- Candy Café presented by Bloomingdale's American Express®
Card
From November 16 –
December 31 Bloomingdale's will
be putting a festive and sweet spin on Studio59, creating a candy
café featuring an over-the-top display of sweet treats and desserts
from Sweet Saba. The special menu will also feature
decadent dessert and drinks.
- Bloomingdale's
Santaland
Visitors can indulge in the sweetest holiday
ever at Santa's Candy Shop. Santaland will be open from
November 24 through the 26, and every
Saturday and Sunday following until December
16, when it will remain open until the 24.
Santaland closes at 12:00 pm on
Christmas Eve.
- Breakfast with Santa
On December 2 at Bloomingdale's 59th Street,
Aventura, Chestnut Hill and Short Hills, Bloomie's
Old Orchard guests can purchase a ticket to attend breakfast
with Santa. Tickets will also be available on December 9 at the 59th
Street Flagship.
- Saturdays @ Bloomingdale's x Holiday Bash
On
Saturday, December 2 from 1:00 – 4:00
p.m., all doors will help customers get excited
for the holiday season with a fun and immersive shopping
experience. Guest can enjoy a DJ spinning holiday hits, patches
and/or monogramming at the Holiday Bear workshop,
Birkenstock gold foil customizations, hot cocoa
bar, Nespresso latte art, David Yurman
candy bar, Little Brown Beverage Mug customizations, beauty
and trunk shows and much more.
BEST GIFTS EVER
- Bloomingdale's Best
Holiday Ever: Holiday Gifting Edition
Bloomingdale's is excited to roll out
its most impressive holiday gifts to date. From the
designer-obsessed, barware aficionado, creature of
comfort, movie buff or chocolate lover, Bloomingdale's has something for
everyone on your list. Beyond amazing gifts, customers will find
jaw-dropping styles for every invitation and destination—be it a
rooftop cocktail party, family gathering, or far-flung
locale.
- Bloomingdale's Fragrance
Fair
On November 4 and 5
and December 9 and 10, the fragrance
department in Bloomingdale's
stores around the country will offer the perfect holiday
upgrades. With live music at select doors, to set the tone, those
looking to purchase a fragrance can receive a
gift-with-purchase, and add on engraving and customizations,
gift-wrapping and more.
- Holiday Shopping in the Metaverse
Continuing
its commitment to advance its move into virtual immersive retail
and investment in next-generation e-commerce, Bloomingdale's is launching its third
virtual store, developed by Emperia, on November 2. The new virtual store features a 3D
interpretation of Bloomingdale's flagship store,
including the holiday window display, gifting room, and beauty bar
displaying the iconic checkered floors. Visitors to the virtual
store will also experience a Willy
Wonka chocolate factory, a whimsical space filled with
holiday gifting and Wonka products, and an opportunity
to participate in a scavenger hunt for different chocolate
bars.
MAKING A DIFFERENCE THIS HOLIDAY SEASON
This holiday season, Bloomingdale's will continue to partner with
customers to b the change, raising awareness and
funds for organizations that advance its mission of building a more
equitable, sustainable future for all.
- No Kid Hungry
This holiday season
Bloomingdale's is continuing
its partnership with No Kid Hungry, a national campaign to end
childhood hunger. To kick off November's No Kid Hungry partnership,
select doors will host ticketed brunch events featuring
tastings from local No Kid Hungry supported restaurants and
chefs, as well as activations from the home
department. Tickets are $50 which include a $50 Bloomingdale's gift card, $25 donation to No Kid Hungry, and dining voucher
to each local restaurant. From November 1 -
30, shoppers can make a donation to No Kid Hungry by
rounding their purchase up in-store or making a donation online at
check-out.
- Child Mind Institute
As a founding partner of
the Child Mind Institute, Bloomingdale's is proud to have raised
over $3 million to support the
organization's mission of transforming the lives of children and
families struggling with mental health and learning disorders. To
continue this partnership, Bloomingdale's will host in-store and
online donation opportunities from December
1 – January 14, including a
portion of sales from the limited edition Little Brown Bear. In
honor of the Big Brown Bag's 50th anniversary, this year's holiday
bear is toting an adorable little friend. Perfect for gifting (and
cuddling!), for every Little Brown Bear purchased at the regular
price of $28 through December 31, Bloomingdale's will donate $5 to the Child Mind Institute.
- Broadway Cares/Equity Fights AIDS
Broadway
Cares is the philanthropic heart of Broadway and helps people
across the country and across the street receive
lifesaving medications, health care, nutritious meals,
counseling, and emergency financial assistance. Broadway Cares has
been a Bloomingdale's grant
recipient for the past two years and have leveraged their talented
supporters from the Broadway community to add animation to
its flagship store while spreading awareness about the work
they do.
For more information on Bloomingdale's holiday activations, events,
celebrations and more, please visit Bloomingdales.com or on
Instagram, @Bloomingdales.
About Bloomingdale's
Bloomingdale's is America's
only nationwide, full-line, upscale department store. A division of
Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's
stores, 21 Bloomingdale's The Outlet stores, and two Bloomie's
stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania, Texas, Virginia, Washington. In addition, Bloomingdale's has an international presence
with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer
celebrated its 150th anniversary in 2022. Be sure to follow
@bloomingdales on social media, become a Loyallist, and for more
information, or to shop any time,
visit www.bloomingdales.com.
About b the change:
As a company with a 150-year legacy, Bloomingdale's launched b the
change as an actionable program designed to build a more
equitable and sustainable future for its colleagues, customers, and
community. Through its three pillars, b sustainable, b
inclusive, and b the future, Bloomingdale's will continue to support
philanthropic causes through campaigns, grants, fundraisers,
volunteer opportunities and more. Partners include The Breast
Cancer Research Foundation, Tutu Project, Child Mind Institute,
DonorsChoose, No Kid Hungry, Thurgood Marshall College Fund,
Bloomingdale's x FIT Sustainable
Innovation Fund, and more. For more information on b the
change, visit https://www.bloomingdales.com/c/b-the-change/
Press Contact
bloomingdales@finnpartners.com
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SOURCE Bloomingdale's