CPG brands Chomps, Liquid Death, and Poppi are
among the first to leverage the new offering
Brand Explorer and sell sheets are now
available in Instacart's self-service platforms
SAN
FRANCISCO, Nov. 16, 2023 /PRNewswire/ -- Instacart
(Nasdaq: CART), the leading grocery technology company in
North America, today announced new
discovery tools that leverage Instacart's grocery insights to
reimagine how brands showcase their products to retailers.
Instacart's new digital sell sheets enable emerging
brands on the platform to easily showcase the best of their product
catalog to Instacart's network of over 1,400 retail banners. With
Brand Explorer, Instacart's retail partners can now easily
search and discover these sell sheets, connecting with new products
and up-and-coming brands directly in the Instacart Platform Portal.
This enables retailers to make smarter decisions when looking for
new products to stock their shelves, better serving their customers
while helping emerging brands grow in-store distribution.
"We know that driving distribution in more stores is a
significant challenge for emerging brands. They're working hard to
break into a crowded industry, from attending trade shows to
cold-calling retailers. Meanwhile, retail category teams are
sifting through thousands of new products to find the right fit for
their business and customers. The process is still fairly manual
and time-consuming for everyone involved. Instacart is well
positioned to connect innovative brands with retailers looking to
expand their selection, empowering everyone with easy-to-access
insights directly within Instacart's self-serve technology. Today's
announcement furthers our investment in emerging brands' success,
and our commitment to streamline grocery operations for retailers
online and in-store," said Chris
Rogers, Chief Business Officer at Instacart.
Retail category managers are always on the hunt for brands that
are taking on the latest category trends in order to keep their
selection fresh and compelling for customers. Powered by
Instacart's unique first-party data and insights, Brand Explorer
now allows retailers to easily search, discover, and connect with
hundreds of innovative emerging brands on the platform. Retailers
can:
- Browse sell sheets and brand profile pages to discover products
on the cutting edge of consumer trends.
- Filter their search for categories and brands that match
trends, metrics, and assortment gaps.
- Understand product attributes, pricing, and sales performance
in one, easy-to-navigate tool.
- Access brand contact information to establish direct
relationships with brands through Instacart's platform.
Instacart's new sell sheets are designed primarily with emerging
brands' particular challenges in mind, helping them showcase their
success, and what sets them apart, in order to grow in-store
distribution. Connecting with retail category managers to share
insights that prove their products are a strong addition to store
shelves is an essential part of the brand growth journey.
Instacart's reimagined sell sheets allow brands to easily and
automatically showcase their products - including platform sales
data, product information, and key growth insights - directly in
Ads Manager.
"At Chomps, we're committed to creating the healthiest protein
snacks that don't compromise on taste. It's crucial for us to share
that vision and our success metrics with retailers in order to keep
growing our retail footprint and drive consumer discovery. We love
that Instacart is creating a new opportunity for retail category
managers to easily find brands like ours, see the sales our
products are driving - like our new Taco Beef flavor - and connect
with our team directly," said Matt
Meloy, Vice President of Sales at Chomps.
"We have a unique approach to marketing at Liquid Death, where
creativity and humor are the center of it all. We use tools from
Instacart to tell that story to audiences, including people looking
for healthier beverage options. As one of the fastest-growing water
and iced tea brands in retail, we also need to connect with
retailers to scale both at brick-and-mortar and digitally.
Instacart's new take on sell sheets is a great opportunity for us
to get our story and products in front of even more retailers,"
said Hamid Saify, Senior Vice
President of Digital Retail at Liquid Death.
"We're excited to see Instacart connecting their network of
retail partners with emerging brands like ours more directly. An
important and challenging part of growing a CPG business is finding
distribution in retail stores, which requires a lot of persistence,
time, and manual work to showcase the best of the brand.
Instacart's new sell sheets provide an opportunity to easily
showcase Poppi's key sales data across our products, and become
discoverable to more retailers in one simple tool," said
Graham Goeppert, Vice President of
Digital Commerce and Media at Poppi.
Today's announcement builds on Instacart's commitment to help
emerging brands drive omnichannel growth. Earlier this year,
Instacart announced a new integration enabling growing brands using
Shopify to easily connect to Instacart Ads products and insights.
Instacart has also previously worked to streamline Ads Manager's
design so that advertisers, including emerging brands and their
agencies, can simply choose an objective to get tailored, optimized
recommendations for the ad formats, targeting, and bidding options
to reach their business goals.
To learn more about how Instacart works with emerging brands,
visit https://www.instacart.com/company/ads/smb.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,400 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 80,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
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SOURCE Instacart