- Gift recommendations based on interests and hobbies
identified through a national consumer survey
- Survey results found top gift giving trends include
batteries, storage/organization and gifts that can be
shared
- 50% of construction pros would like new power tools and
nearly 40% of DIYers are dreaming of drills this season
NEW
BRITAIN, Conn., Nov. 20,
2023 /PRNewswire/ -- Stanley Black & Decker
(NYSE: SWK) today released the results of its holiday gifting
survey, identifying the top gift picks to help make gift giving
easier for those on your list this year. This year's guide features
a selection of some of the newest and popular products from Stanley
Black & Decker's workshop, categorized based on a variety of
interests and hobbies, which included pros on the jobsite, the home
DIYer, the lawn and garden enthusiast, the auto enthusiast, the
home chef, the host with the most and the neat and tidy.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9120352-stanley-black-and-decker-holiday-gift-guide
"From reliable power and hand tools to hardworking outdoor power
equipment and contemporary home products and appliances, our brands
deliver innovation," said Robert
Raff, Chief Commercial Officer, Tools & Outdoor, at
Stanley Black & Decker. "We went directly to the source –
consumers – and relied on their preferences and insights to build
out a list of recommendations for holiday shoppers as they search
for the perfect gift for everyone on their list."
Some of this year's most popular gifting items among those
surveyed were: 1) batteries and battery powered equipment – such as
mowers, trimmers and edgers, and blowers; 2) storage organizers and
organization tools; and 3) gifts that can be shared with
others.
Based on the results of this year's survey, Stanley Black &
Decker recommends the following products for your holiday gift
list:
For the Pro on the Jobsite
Is your loved one building
our homes, infrastructure or city skylines? Eighty-three percent
(83%) of pros said they would be happy to receive a tool related
gift for the holidays. Top wish list items cited in the survey
include:
- Power Tools (50%), such as:
- Routers, Planers or Jointers
- Ratchets
- Nailers
- Hand Tools (43%), such as:
- Clamps and Vises
- Chisels, Punches and Files
- Screwdrivers and Hex Keys
- Power Tool Accessories (41%)
- Batteries (33%)
- Power Tool Combo Kits (32%)
- Metal Tool Chests or Cabinets (26%)
Gift Recommendations
- DEWALT 20V MAX* XR® Brushless Cordless Compact Router
(DCW600B)
- DEWALT 20V MAX* POWERSTACK™ 5Ah Battery (DCBP520)
- 20V MAX* DEWALT XR® 3/8 in. and 1/2 in. Sealed Head Ratchet
(DCF510GE1)
- DEWALT XTREME™ 12V MAX* 1/4 in. & 3/8 in. Sealed Head
Ratchet (DCF500GG1)
- DEWALT ATOMIC COMPACT SERIES™ 20V MAX* Brushless Cordless 23
Ga. Pin Nailer Kit (DCN623D1)
- DEWALT TOUGHSERIES™ Screwdriver Set (27 pc.) (DWHT65104)
- DEWALT ToughSystem® 2.0 Rolling Tower (DWST60436)
For the One with the Green Thumb
Eighty-five percent
(85%) of those who identify as a garden or yard work enthusiast
said they would be happy to receive a garden or yard work related
gift for the holidays. Top wish list items cited in the survey
include:
- Trimmers and Edgers (43%)
- Gardening Hand Tools (40%)
- Gardening Organization (38%)
- Gardening Accessories (37%)
- Mowers (28%)
- Heavy-Duty Cultivators or Tillers (19%)
- Snow Blowers (12%)
Gift Recommendations
- Troy-Bilt TB225 Garden Cultivator
- DEWALT 60V MAX* 21" Single-Stage Snow Blower Kit
(DCSNP2142Y2)
- CRAFTSMAN 2xV20* 20 in. Brushless Cordless Self-Propelled Mower
(CMCMWSP220P2)
- CRAFTSMAN V20* Cordless Pruner Kit (1.5Ah) (CMCPR320C1)
- DEWALT 60V MAX* 17-in. Brushless Attachment Capable String
Trimmer Kit (DCST972X1)
- DEWALT 20V MAX* 8 in. Brushless Cordless Pruning Saw Kit with
3Ah Battery (DCCS623L1)
- Cub Cadet XT1 LT42E Enduro Series Electric Riding Mower
For the Auto Enthusiast
Eighty-six percent (86%) of auto enthusiasts surveyed said they
would be happy to receive an auto related gift for the holidays.
Top wish list items cited in the survey include:
- Battery powered LED Work Lights (38%)
- Car Detailing Kits (35%)
- Metal Tool Cabinet/Rolling Tool Boxes (34%)
- Battery powered Ratchets (33%)
- Mechanics Tool Sets (32%)
Gift Recommendations
- CRAFTSMAN OVERDRIVE™ Mechanics Tool Set (121 PC)
(CMMT99121L)
- CRAFTSMAN V20* Cordless Grease Gun Kit W/ 2.0Ah
(CMCGG001D1)
- CRAFTSMAN V20* Cordless 1/4 Drive Ratchet (CMCF934B)
- CRAFTSMAN V-Series™ 63" Wide 11-Drawer Mobile Workstation
(CMSTVS6311BK)
- CRAFTSMAN V20* Cordless High Pressure Inflator (Tool Only)
(CMCE521B)
- CRAFTSMAN V20* Variable Speed Polisher (Tool Only)
(CMCE100B)
- CRAFTSMAN V20* Cordless Task Light (Tool Only) (CMCL020B)
For the DIYer
Sixty-nine percent (69%) of DIYers
said they would be happy to receive a tool related gift for the
holidays. Top wish list items cited in the survey include:
- Power Tools (39%), such as:
- Drills
- Oscillating Multi-Tools
- Routers, Planers or Jointers
- Hand Tools (31%), such as:
- Clamps and Vises
- Screwdrivers and Hex Keys
- Utility Knives
- Power Tool Accessories (23%)
- Batteries (21%)
Gift Recommendations
- CRAFTSMAN V20* BRUSHLESS RP™ Cordless 7-1/4 in. Circular Saw
(Tool Only) (CMCS551B)
- CRAFTSMAN VERSASTACK™ 17 in. Tool Bag (CMST17622)
- CRAFTSMAN Mechanics Tool Set (159 PC) (CMMT12125)
- CRAFTSMAN V20* BRUSHLESS RP™ Cordless 1/2 in. Impact Wrench
(Tool Only) (CMCF921B)
- IRWIN QUICK-GRIP 8-Pack Assorted
Clamp Set Clamp (IRHT83220)
- CRAFTSMAN V20* BRUSHLESS RP™ 2-Tool Combo Kit (2 Batteries)
(CMCK211C2)
For the Home Chef
This special someone is always
serving up a fresh batch of cookies or whipping up a gourmet meal.
Eighty-four percent (84%) of home chefs surveyed said they would
love a gift related to cooking or baking. Many cooking enthusiasts
reported they would love more up-to-date countertop appliances as
gifts to freshen up their kitchen tools or ensure they are using
the latest technology. Top wish list items cited in the survey
include:
- Toaster Ovens and Air Fryers (39%)
- Serveware (32%)
- Mini Fridge and Ice Machines (27%)
- Coffeemakers (22%)
- Kitchen Wand and Blender (20%)
Gift Recommendations
- BLACK+DECKER Kitchen Wand™
- BLACK+DECKER Extra-Wide 8-Slice Toaster Oven
- BLACK+DECKER PowerCrush Multi-Function Blender
- BLACK+DECKER 26 Lb. Capacity Ice Machine
- BLACK+DECKER 12 Cup Thermal Programmable Coffee Maker
- BLACK+DECKER 3-in-1 Waffle, Grill & Sandwich Maker
- BLACK+DECKER 7-Quart Digital Slow Cooker
For the Host with the Most
For those most likely to
host gatherings in their home this holiday season, more than 30%
surveyed reported they would like to receive cocktail making gifts,
like a cocktail maker machine, cocktail making set or even a drink
cooler. Top wish list items cited in the survey include:
- Bottle of Wine, Baked Goods (72%)
- Cocktail Making (33%)
- Serveware (24%)
- Candle (23%)
- Crafting Tools (21%)
Gift Recommendations
- bev by BLACK+DECKER Cordless Cocktail Maker
- bev by BLACK+DECKER™ cocktail maker storage bag
- bev by BLACK+DECKER™ Bar Mat
- Cocktail Shaker
- Ice Bucket
- BLACK+DECKER Mobile Cooler Cart
- BLACK+DECKER Crafting Tools - 4V MAX* Electric Scissors, 4V
MAX* Craft Stapler, 4V MAX* Cordless Glue Gun
- BLACK+DECKER Wine Cellar
For the Neat and Tidy
For the neat and tidy ones in
your life, nothing could be more of a thrill than receiving the
latest cleaning technology or a new way to organize. In fact, more
than 60% of people surveyed would be happy to receive a gift
related to cleaning or organizing for the holidays. Top wish list
items cited in the survey include:
- Storage Items (40%)
- Vacuums (38%)
- Scrub, Mop and Sweep Products (27%)
- Carts and Organizers (23%)
- Air Purifiers (20%)
Gift Recommendations
- BLACK+DECKER SUMMITSERIES™ Select Vacuum
- BLACK+DECKER dustbuster® blast™
- BLACK+DECKER Multipurpose Steam Cleaning System
- BLACK+DECKER grimebuster™ Pro Power Scrubber Brush
- CRAFTSMAN™ VERSATRACK System Items
- VERSATRACK™ Starter Kit (20 pc)
- VERSATRACK™ Wire Shelf
- VERSATRACK™ Plastic Bin 2-Pack
- VERSATRACK™ Hook Set (8 pc)
- 2000 Series 28-in Wide Garage Storage Wall Cabinet
For An Extra Holiday Touch: First-Ever Holiday Collection
by CRAFSTMAN®
Kick off the holiday season with new items and apparel from
CRAFTSMAN. From seasonal essentials like wrapping paper to festive
sweaters and pint glasses for your holiday "cheers," see how you
can celebrate with CRAFTSMAN.
To view the Stanley Black & Decker 2023 Holiday Gift Guide,
visit: https://www.stanleyblackanddecker.com/brands/holiday-gift-guide.
With respect to 4V MAX* - Maximum initial battery voltage
(measured without a workload) is 4 volts. Nominal voltage is 3.6
volts.
With respect to 20V MAX* - Maximum initial battery
voltage (measured without a workload) is 20 volts. Nominal voltage
is 18 volts.
With respect to 60V MAX* - Maximum initial
battery voltage (measured without a workload) is 60 volts. Nominal
voltage is 54 volts.
Methodology
Stanley Black & Decker conducted an
online national consumer survey of 1,112 respondents throughout
the United States. Field work took
place between Aug. 22-25 of 2023.
When asked to choose their top gift choices, respondents were asked
to check all that apply.
About Stanley Black & Decker
Headquartered in the
USA, Stanley Black & Decker
(NYSE: SWK) is a worldwide leader in tools and outdoor operating
manufacturing facilities globally. Guided by its purpose – for
those who make the world – the company's more than 50,000 diverse
and high-performing employees produce innovative, award-winning
power tools, hand tools, storage, digital tool solutions, lifestyle
products, outdoor products, engineered fasteners and other
industrial equipment to support the world's makers, creators,
tradespeople and builders. The company's iconic brands include
DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, Cub Cadet®,
Hustler® and Troy-Bilt®. Recognized for its leadership in
environmental, social and governance (ESG), Stanley Black &
Decker strives to be a force for good in support of its
communities, employees, customers and other stakeholders. To learn
more visit: www.stanleyblackanddecker.com.
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SOURCE Stanley Black & Decker