Holiday home lighting enthusiasts can enter to
win $350 to keep their holiday lights
on into the New Year;
One grand prize winner will win an epic
energy-efficient December Holiday lighting upgrade in 2024
BOSTON, Nov. 29,
2023 /PRNewswire/ -- 'Tis the season for decking
halls and lighting up lawns, balconies, and living rooms, with an
average of more than 80% of Americans planning to decorate for the
holiday.i But electric utility bills can weigh heavily
on festive households with increases reaching around $350 for elaborate displays.ii As an
extension of the "Keep It Light" campaign that encourages fans to
embrace joy and the lighter side of life, Truly Hard Seltzer is
helping fans literally "keep it light" this holiday season – in
spirit and holiday home décor – by covering the utility bills for
festive holiday light enthusiasts through 'Truly Keep It Light
Holiday Edition' contest. One grand prize winner will be rewarded
with an epic, energy-efficient holiday lighting display upgrade in
2024.
Through December 11, fans can
apply to have their holiday utility bills covered by Truly visiting
www.TrulyKeepItLightHoliday.com. With the goal of helping fans
spread joy, worry-free, through the new year, entrants will be
asked to share how they "Keep It Light" over the holidays and a
photo of their best and brightest holiday display. One
hundred fans will score $350, paid
through Venmo, to cover the cost of their holiday utility bills,
décor, or even solar-powered lights to help cut future costs.
One grand prize winner will receive an epic, energy-efficient
display for the 2024 holiday season that uses the latest and most
state-of-the-art LED and solar technology. The display will ensure
their house, apartment, or living room is the brightest and most
efficient on the block through a custom build installed by a team
of certified holiday lighting experts who specialize in keeping it
light. The display will be unveiled with a lighting ceremony for
the entire neighborhood, paired with a Truly toast and musical
performance to celebrate the spirit of keeping it light all holiday
season long. Entries to the Truly Keep It Light Holiday Edition
contest will be judged based upon originality, holiday cheer and
creativity. The contest is open to all U.S. residents 21+. Full
rules can be found here.
"Drinking a Truly is all about bringing lightness, joy, and fun
to any occasion," said Matt Withington, Truly Hard Seltzer's
senior director of marketing. "We're all about the keep it light
mentality, so as millions of Americans set out to spread joy
through holiday displays, we want to help keep their wallets light,
too, with an epic incentive to shine the good vibes onto friends,
families, and neighbors well into the new year."
For more information on Truly Hard Seltzer, visit
TrulyHardSeltzer.com and follow Truly on Twitter,
Instagram and Facebook for additional details. Please drink
(and keep it light) responsibly.
About Truly
An original hard seltzer, Truly has paved the way for an
entire category since 2016 as the most innovative beyond beer
experience. The brand continues to keep its finger on the tab of
what drinkers want: a great-tasting, sessionable alcoholic beverage
without the fuss. Truly has something for everyone with more than
30 unique flavors including three lightly flavored mix packs
(Berry, Citrus, and Tropical), three bolder flavor mix packs
(Lemonade, Margarita-Style, and Punch), plus limited-edition mix
packs. In 2022, Truly introduced Truly Flavored Vodka and its first
spirits-based seltzer, Truly Vodka Soda. To learn more, visit
trulyhardseltzer.com, follow Truly on social media, or experience
Truly for yourself at the home of innovation in Downtown Los Angeles at Truly L.A.
About Boston Beer Company
The Boston Beer
Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams
beer and the Samuel Adams brand is currently recognized as one of
the largest and most respected craft beer brands. Our portfolio of
brands also includes Truly Hard Seltzer, Truly Vodka Soda, Twisted
Tea, Angry Orchard Hard Cider, Dogfish Head, Hard Mountain Dew, and
Jim Beam Kentucky Coolers, as well as other craft beer brands from
Angel City Brewery and Coney Island Brewing. For more information,
please visit our website at www.bostonbeer.com,
which includes links to our respective brand websites.
Media Contacts
Christina Panta,
703-473-6806, cpanta@golin.com
Brittany Zahoruiko,
617-368-5395, brittany.zahoruiko@bostonbeer.com
i Lombardo
Homes
ii Southern California Edison
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SOURCE Truly Hard Seltzer