"Where's Bailey?" Augmented Reality
Experience Features LA-centric Art from World
Renowned Muralist Nigel Sussman
LOS
ANGELES, Dec. 20, 2023 /PRNewswire/ -- Mercury
Insurance and the Los Angeles Kings announced today that the two
longtime partners have teamed up to create a first-of-its-kind
augmented reality (AR) experience that will send fans on a fanciful
adventure through some of LA's most recognized landmarks in search
of Kings' mascot and hockey's most lovable lion, Bailey.
Designed by world renowned artist and muralist, Nigel Sussman, the "Where's Bailey" AR
experience brings Sussman's vision of LA to life, revealing fun
animations of iconic LA locales and experiences, like the
Hockeywood Walk of Fame, a movie premier complete with paparazzi,
and the iconic giant donut at Bailey's Donuts.
Fans attending Kings games at Crypto.com Arena
begin their adventure by scanning a QR code at the giant 10' x 20'
art installation next to the Team LA store on the main concourse.
This will launch the "Where's Bailey" web app on their smartphones.
Upon pointing their phone's camera at the mural, the illustration
comes to life. Fans then move their camera around the detailed
crowd scene-style mural to find Bailey, who is hidden amongst the
densely populated mural's elements. Fans who find Bailey will be
entered to win an exclusive Kings prize package that includes an
authentic jersey and two game tickets.
"Mercury and the LA Kings, both deeply embedded in the fabric of
Los Angeles, have always shared a
commitment to this city," said Erik
Thompson, Vice President and Chief Marketing Officer at
Mercury Insurance. "'Where's Bailey' is a love letter to the city
of Los Angeles and we are so happy
that Mercury, the Kings and, most importantly, Kings fans get to
enjoy it."
Acclaimed illustrator and muralist Nigel
Sussman created the mural with his signature colorful
isometric line art. Nigel's work, which has been featured in
projects for major brands like Google, eBay, and adidas, combines
complex fantasy architecture and imaginary machines with an
enhanced vision of Los Angeles,
providing a unique seek-and-find experience.
"We can't imagine 'Where's Bailey' in the hands of any artist
other than Nigel," added Thompson. "His unique genius is the engine
that makes this experience special."
The fun doesn't end with the final horn, however, because Kings
fans all over Southern California
can also have some fun with Bailey. Mercury created a special
Bailey Instagram filter that fans can use to create Reels or
Stories. The "Here's Bailey" filter allows fans to place Bailey
anywhere in the Southland and then post it on IG, which could
result in some amazing surprise-and-delight gifts for fans. These
gifts range from autographed sticks and pucks, jerseys, and even
tickets.
"The Kings have always put fans first and 'Where's Bailey?' is
yet another example of the cutting-edge experiences we are creating
for our fans," said LA Kings President and Hockey Hall of Famer,
Luc Robitaille. "This isn't just a
fun game, it's a celebration of the greatest city in the
world."
For more information on the "Where's Bailey?" AR experience,
visit https://mcy.co/kings-pr
About Mercury Insurance
Mercury Insurance (NYSE: MCY)
is a multiple-line insurance carrier predominantly offering
personal auto, homeowners and renters insurance through a network
of independent agents in Arizona,
California, Georgia, Illinois, Nevada, New
Jersey, New York,
Oklahoma, Texas and Virginia, as well as auto insurance in
Florida. Mercury writes other
lines of insurance in various states, including commercial,
business owners and business auto, landlord, home-sharing,
ride-hailing and mechanical protection insurance.
Since 1962, Mercury has provided customers with tremendous value
for their insurance dollar by pairing ultracompetitive rates with
excellent customer service. Mercury has earned "A" ratings from
A.M. Best and Fitch, as well as "Best Auto Insurance Company"
designations from Forbes and Insure.com. For more information visit
www.MercuryInsurance.com or follow the company on Twitter or
Facebook.
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SOURCE Mercury Insurance