The Family Holiday Provider Signs on as the
Official Cruise Line Partner of the World-Renowned Music
Competition for 2024 and 2025
LONDON, Jan. 4, 2024 /PRNewswire/ -- Hitting the
high notes as well as the high seas, Royal Caribbean International
has joined forces with the world's largest live music
event, the Eurovision Song Contest. As an
Official Partner for 2024 and 2025, Royal
Caribbean will bring to life a wide range of moments and
experiences, including brand exposure throughout the event,
host-city promotion and more.
The new collaboration will debut ahead of the upcoming 68th
Eurovision Song Contest that will be held in the vibrant city of
Malmö, Sweden, in May 2024, and broadcast in the 37 participating
countries with millions more watching online. This will also mark
the start of Royal Caribbean's highly anticipated European season
with six award-winning ships sailing from eight cities across
the continent and visiting a line-up of landmark destinations.
Ben Bouldin, vice president of Europe, Middle
East and Africa, Royal
Caribbean International comments, "As two world-renowned brands
that are known for delivering memorable moments to millions across
the globe, the combination of Royal Caribbean International and
Eurovision Song Contest makes the ultimate partnership that will
bring to life the very best of world-class live entertainment and a
fusion of cultures from all over. With more than 60 historic years
of the Eurovision Song Contest, we're proud to partner with an
iconic brand that has a global audience, which only continues to
grow with the popularity of an event that has become a cultural
moment for so many around the world."
Martin Österdahl, Executive Supervisor for the Eurovision Song
Contest said: "We're thrilled to announce our exciting new
partnership with Royal Caribbean International. The Eurovision Song
Contest and Royal Caribbean share a passion for creating
unforgettable experiences that unite people from all around the
world. We look forward to making new memories for our fans and
guests alike and can't wait to set sail together on this new
adventure!"
For those who love live entertainment, exploring the world and
creating lifelong memories, Royal Caribbean's 2024 summer season is
a line-up of holidays that bring all three together. Holidaymakers
will be blown away with full-scale shows across four signature
"stages" – air, ice, water and theatre – alongside live
music and comedy. With more than 50 years of experience
delivering holidays with experiences for every type of family and
traveller, Royal Caribbean sets the stage for everyone to make
memories their way every day on holiday.
Details on how fans can get tickets to the 68th annual
Eurovision Song Contest with Royal Caribbean will be revealed in
the coming months.
About Royal Caribbean International
Royal Caribbean International, owned by Royal Caribbean
Group (NYSE: RCL), has been delivering innovation at sea for more
than 50 years. Each successive class of ships is an architectural
marvel that features the latest technology and guest experiences
for today's adventurous traveller. The cruise line continues to
revolutionise holidays with itineraries to 240 destinations in 61
countries on six continents, including Royal Caribbean's private
island destination in The Bahamas,
Perfect Day at CocoCay, the first in the Perfect Day Island
Collection.
Media can stay up to date by following @RoyalCaribPR on X and
visiting RoyalCaribbeanPressCenter.com. For additional information
or to make reservations, travellers can call their travel advisor
or visit RoyalCaribbean.com.
About Eurovision Song Contest
The Eurovision Song Contest is the world's largest live music
event. It is organized annually by the European Broadcasting Union
(EBU), the world's foremost alliance of public service media
(PSM).
The competition, in which participating Members of the EBU send
a new original song to represent their nation, has taken place
every year since 1956 except in 2020.
The 2023 Eurovision Song Contest reached over 170 million
viewers around the world on TV and online. 37 broadcasters will
take part in the 2024 Eurovision Song Contest in Malmö,
Sweden hosted by SVT. 27
broadcasters have won the competition at least once. The EBU
represents 112 media organisations in 56 countries in Europe, the Middle
East, and Africa; and has
an additional 30 Associates around the world. The EBU strives to
secure a sustainable future for public service media.
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