Nielsen remains a preferred Nexstar provider
of currency-grade TV audience data
NEW
YORK, Jan. 31, 2024 /PRNewswire/ -- Nielsen, a
global leader in audience measurement, data and analytics, today
announced a multi-year extension of an agreement with Nexstar Media
Group, Inc.(NASDAQ: NXST), to provide Local and National TV
measurement services across Nexstar's media businesses, including
The CW Network, NewsNation, Antenna TV, and 200 owned or partner
television stations in 116 local markets across the country. Under
the terms of the agreement, Nielsen will continue to be a preferred
Nexstar provider of currency-grade TV audience data.
Nexstar will continue to leverage a comprehensive suite of
Nielsen's Local, National & Digital solutions including Over
the Top (OTT) measurement, cross-media measurement via Nielsen ONE
Ads, Digital Content Ratings (DCR), Digital in TV Ratings (DTVR),
Scarborough, Rhiza and Grabix -
which all provide important audience insights.
Nielsen is continuously working to evolve its measurement
services to provide a comprehensive view of the fragmented viewing
landscape. In reaching this agreement, Nexstar, as well as all
Nielsen customers, have access to Nielsen's Big Data + Panel
measurement approach. Big Data + Panel combines the scale of
millions of homes with Nielsen's representative people-powered
panels to provide more accurate and data-driven measurement the
industry can trust to accurately represent their audience.
"Nexstar is a valued, long-standing customer, and we're proud to
continue to serve as one of its preferred providers of audience
data and ad measurement," said Amilcar
Perez, Chief Revenue Officer, Nielsen. "Nielsen's unique mix
of unrivaled data science expertise paired with our comprehensive
measurement sets us apart from other providers. We remain committed
to bringing the industry and our customers data they can trade on
with confidence."
"We are pleased to extend our relationship with Nielsen and are
excited about the potential for Nielsen's Big Data + Panel
measurement solution to more accurately measure all the places
where consumers engage with Nexstar's valuable content – over the
air, via cable and satellite, over-the-top, online and
out-of-home," said Michael Strober, Nexstar's Chief Revenue
Officer.
About Nielsen
Nielsen shapes the world's media and
content as a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their audiences—now and into the future. Nielsen
operates around the world in more than 55 countries. Learn more at
www.nielsen.com and connect with us on social media (Twitter,
LinkedIn, Facebook and Instagram).
About Nexstar Media Group, Inc.
Nexstar Media Group,
Inc. (NASDAQ: NXST) is a leading diversified media company that
produces and distributes engaging local and national news, sports
and entertainment content across its television and digital
platforms, including more than 300,000 hours of programming
produced annually by its business units. Nexstar owns America's
largest local broadcasting group comprised of top network
affiliates, with 200 owned or partner stations in 116 U.S. markets
reaching 212 million people. Nexstar's national television
properties include The CW, America's fifth major broadcast network,
NewsNation, America's fastest-growing national cable news network,
popular entertainment multicast networks Antenna TV and Rewind TV,
and a 31.3% ownership stake in TV Food Network. The Company's
portfolio of digital assets, including its local TV station
websites, The Hill and NewsNationNow.com, are collectively a Top 10
U.S. digital news and information property. For more information,
please visit nexstar.tv.
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SOURCE Nielsen