LOS ANGELES, Feb. 1, 2024 /PRNewswire/ -- Muus
Collective, Inc. ("Muus"), an entertainment studio creating
experiences that span mobile games and digital collectibles,
announced today that they are the recipient of the groundbreaking
Web3 Music Accelerator program led by Warner Music
Group (Nasdaq: WMG), the global music and entertainment company,
and Polygon Labs, a growth and development team in support of the
Polygon network. The program, announced this summer, aims to power
the next generation of innovation at the intersection of Web3 and
music. Polygon Labs and WMG have selected Muus Collective and MITH
for the Accelerator, two projects building the future of the music
x Web3 ecosystem on the Polygon network.
Muus Collective has created a playable
platform for engagement, inspiration, and connection.
Muus Collective, founded by Sarah
Fuchs and Amber Bezahler,
brings together like-minded communities over a love of style. They
have created a playable platform for engagement, inspiration, and
connection. Muus Collective experiences are enhanced with digital
collectibles that unlock new possibilities for self-expression and
reward communities for their engagement. Their inaugural fashion
game, built in partnership with next-generation retailer REVOLVE,
is set to launch in Q2 2024. Muus' Board of Advisors includes pop
culture personality and Web3 innovator Paris Hilton and actor, writer, and well-known
gamer Felicia Day.
"We are honored to have been selected as part of the inaugural
class of this accelerator program," said Amber Bezahler, Co-CEO and Co-Founder of Muus
Collective. "Music and fashion have long been inextricably linked,
and we see a wealth of opportunity to explore this relationship in
a gamified virtual environment where players interact and express
themselves with both music and fashion. We are thrilled to
collaborate with Warner Music Group and Polygon Labs as we build
the next era of music creation and expression through our gamified
lifestyle experiences."
MITH is a first-of-its-kind fan engagement platform built
in partnership with leading creatives including Jack Harlow, Emilia
Clarke, and Halle Berry. The
company's proprietary technology stack includes commerce, streams,
threads and rewards and incentive perks based on membership tier,
purchases, POAPs, or community engagement. As a central feature,
MITH's platform will offer artists the ability to unlock AI-driven
insights and analytics from artist-owned first-party data on their
audiences, providing a 360° view of each fan. MITH was co-founded
by a team of industry veterans from entertainment, including
Michelle Sanchez, Natalie Bruss, Lillian
Marsh, Matty Ayers, and
Peter Micelli. In December 2023, they unveiled their inaugural
pilot with multiple GRAMMY-nominated artist Jack Harlow called Private Garden.
"We are deeply appreciative to have a shared vision with WMG and
Polygon Labs on the transformative potential of on-chain fandom.
This represents a paradigm shift in the way we perceive and
cultivate artist-fan relationships," said MITH CEO and Co-Founder, Michelle Sanchez. "MITH is dedicated to
empowering artists with dynamic community tools under a unified
platform. This approach effectively addresses the fragmentation of
fan experiences by enabling artists to capture first-party data,
such as fan attendance, interactions, purchases, and overall
engagement. This data can ultimately enhance hyper-personalized
experiences for their superfans, offering an unprecedented level of
recognition and rewards for their loyalty."
Each recipient will receive support through the Accelerator
program, including an industry-leading endorsement from two
entities driving the future of music and blockchain, respectively.
In addition, selected projects will be eligible for a range of
support from the best in the music and blockchain businesses,
including mentorship and check-ins, strategic advising, networking
and connection creation, and marketing and promotion.
Additionally, Accelerator recipients will have access to the
Polygon x WMG Developer Support Cohort, a community of blockchain
infrastructure developers partnering with projects building the
future of the Web3 music industry. These developers will offer
service / product discounts, vouchers, and premium benefits to
recipients. Members of the Developer Support Cohort include Opolis,
CertiK, 4Everland, Blocto, Coinflow, Crossmint, Decent, Tatum,
thirdweb, Wonderverse, and Zeeve. You can learn more about the
cohort and their support offerings on the Polygon Blog.
"MITH and Muus Collective are the perfect platforms to launch
with WMG and Polygon Labs' Web3 Music Accelerator because of their
fan-first approaches to building communities across music and
fashion," said Jillian Rothman, Vice
President, New Business & Ventures, WMG. "Providing meaningful
ways for artists and fans to connect, and fans to express their
fandom are at the core of WMG's mission. We're looking forward to
seeing these companies grow, and exploring mutually beneficial
innovation."
"We're excited to see how quickly decentralized
innovation is moving toward becoming fully mainstream, with
forward-thinking projects uniting artists and creators with their
numerous fans in never-before-seen ways," said Brian Trunzo, Head of Business Development,
North America, at Polygon Labs.
"Both MITH and Muus Collective are best-in-class platforms
redefining what's possible in fan community engagement, and we are
thrilled to welcome them as part of the Web3 Music Accelerator
program."
More than 120 applications were received from companies and
entrepreneurs operating at the intersection of music, technology,
and Web3. Evaluation criteria focused on various areas such as
fostering artist-fan communities, establishing
decentralized music production and distribution
systems, innovating ticketing solutions, exploring music-related
merchandise and digital/physical collectibles, and integrating
music with interactive technology and gaming.
Access logos here.
About Muus Collective
Muus Collective is an
entertainment studio creating community-driven, fashion-centric
experiences that span mobile games and digital collectibles. Muus
Collective is developing its inaugural Web3-enabled mobile game
that empowers players to find inspiration, create and grow a
following, with an anticipated launch in Q2 2024. For more
information, visit https://www.muuscollective.com.
About Warner Music Group
With a legacy extending back
over 200 years, Warner Music Group (WMG) today brings together
artists, songwriters, and entrepreneurs that are moving
entertainment culture across the globe. Operating in more than 70
countries through a network of affiliates and licensees, WMG's
Recorded Music division includes renowned labels such as
10K Projects, 300 Entertainment,
Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First
Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino,
Roadrunner, Sire, Spinnin', Warner
Records, Warner Classics, and Warner Music Nashville. WMG's
music publishing arm, Warner Chappell
Music, has a catalog of over one million copyrights spanning
every musical genre, from the standards of the Great American
Songbook to the biggest hits of the 21st century. Warner Music
Group is also home to ADA, the independent artist and label
services company – as well as next gen artist services division
WMX, which includes consumer brands such as Songkick, the live
music app; EMP, the merchandise e-tailer; UPROXX, the youth culture
destination; and HipHopDX, the hip-hop music news site. In
addition, WMG counts storytelling powerhouse Warner Music
Entertainment and social media content creator IMGN among its many
brands. Follow WMG
on Instagram, X, TikTok, LinkedIn,
and Facebook.
About Polygon Labs
Polygon Labs develops
Ethereum scaling solutions for Polygon protocols.
Polygon Labs engages with other ecosystem developers to help make
available scalable, affordable, secure, and sustainable blockchain
infrastructure for Web3. Polygon Labs has initially developed a
growing suite of protocols for developers to gain easy access to
major scaling solutions, including Layer 2s (zero-knowledge
rollups), sidechains, app-specific chains and data availability
protocols. Scaling solutions that Polygon Labs initially developed
have seen widespread adoption with tens of thousands of
decentralized apps, unique addresses
exceeding 391 million, 1.9 million smart
contracts created, and 3.3 billion total transactions
processed since inception. The existing Polygon network is home for
some of the biggest Web3 projects, such as Aave, Uniswap, and
OpenSea, and well-known enterprises, including Adidas, Stripe, and
Adobe. Polygon Labs is carbon neutral with the goal of leading Web3
in becoming carbon negative.
If you're an Ethereum Developer, you're already a
Polygon developer! Leverage Polygon's fast and secure txns for
dApps you develop, get started here.
Website | Twitter | Developer Twitter | Telegram | LinkedIn
| Reddit | Discord | Instagram | Facebook
View original content to download
multimedia:https://www.prnewswire.com/news-releases/muus-collective-announces-participation-in-the-inaugural-web3-music-accelerator-program-with-warner-music-group-and-polygon-labs-to-power-the-next-great-evolution-of-the-music-industry-through-blockchain-technology-302047194.html
SOURCE Muus Collective