Announces more than 6,000 new U.S. retail
stores and expansion into the Netherlands.
WILMINGTON, Del., Feb. 28,
2024 /PRNewswire/ -- Tru
Earth, a B Corp certified, multi-national household cleaning
products organization focused on eliminating single-use plastic in
the home, is celebrating its highest growth year ever, recording a
160% increase in revenue over its previous fiscal year.
Additionally, the award-winning brand, founded nearly five years
ago, also reported that it had reached a milestone of
bringing $100 million of Tru
Earth products to the homes of U.S. consumers.
Tru Earth's laundry
eco-strips®, along with other innovative household
cleaning products, currently has more than 27,000 retail
distribution points throughout North
America, across grocery, general, pharmacy, specialty,
convenience, and home improvement. The organization's U.S.
commercial footprint has continued to expand in the last six
months, with the addition of 15,855 new retail distribution points
and 6,260 new store locations, in retailers such as Kroger,
Safeway/Albertsons, Publix, Stop & Shop, Hannaford, Giant,
WEIS, Fresh Thyme, ShopRite, Winn-Dixie and more.
In opening its first European office in the Netherlands, Tru
Earth is making good on its commitment to help more
consumers have earth-friendly choices in home cleaning products,
underscoring its critical cause to make true, lasting change that
helps save the planet.
"I am so proud of what our organization has achieved in less
than five years," said Brad Liski, chief executive officer of
Tru Earth. "What started as a vision
to eradicate plastic from the home and help protect our environment
for future generations, has evolved into a global movement of
#TruChangeMakers across 80 countries, all committed to helping
create a plastic-jug-free future."
With a business model that equally prioritizes environmentalism,
social good and capitalism, Tru
Earth leverages its continued business growth to increase
efforts to help eradicate household single-use plastic packaging
and donate to those in need. To date, Tru
Earth has prevented more than 175 million plastic containers
from being created by offering consumers a new approach—laundry
eco-strips®—rather than laundry products packaged in
large plastic jugs, many which end up in landfills and oceans. On
the social impact front, Tru Earth's
global giving program has donated more than 36 million laundry
eco-strips®, or loads of wash, to in-need individuals
and organizations around the world.
To learn more about Tru Earth,
find local retailers, and join its critical cause, please visit
www.tru.earth and follow along with @TruEarthMovement on
social media.
ABOUT TRU EARTH
Nearly five years ago, Tru Earth, a Certified B
Corporation, carved out a new category for laundry detergent with
easy to use, effective and earth friendly laundry strips. Since
then, its offerings have expanded throughout the laundry room,
bathroom and kitchen, providing customers—called #TruChangeMakers—a
cleaner way to clean and an opportunity to make a positive impact
on the environment.
At its core, the #TruEarthMovement consists of millions of
#TruChangeMakers in 80 countries helping to combat the billions of
household plastic containers* dumped in landfills and oceans each
year. As part of its critical cause to make true lasting change
that helps save the planet, the organization educates consumers on
eco-friendly swaps and donates products to families in need around
the world. To date, Tru Earth has
donated more than 36 million loads of laundry with a guiding ethos
that many small hinges can swing open the very big door on climate
change.
For more information on joining the movement and our current
battle to eradicate plastic, please visit https://www.tru.earth, or
connect with us on:
Facebook: Tru Earth |
Facebook
Instagram: Tru Earth
(@truearthmovement)
Twitter: Tru Earth
(@TruEarthLaundry) / Twitter
YouTube: Tru Earth - YouTube
*and other single-use plastics
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SOURCE Tru Earth