GUADALAJARA, Mexico, Feb. 29,
2024 /PRNewswire/ -- Betterware de México,
S.A.P.I. de C.V. (NASDAQ: BWMX), ("BeFra" or the 'Company'"), the
leading direct-to-consumer company in Mexico through Betterware and Jafra, announced
a new corporate identity, naming it as BeFra, which is the
commercial name registered to recognize the integration of
Betterware and Jafra, providing a commercial identity to the group
of companies that comprise it and creates an easily identifiable
reference.
Betterware de México S.A.P.I. de C.V. will remain as the holding
legal entity of the group, and no change in the bylaws or the
listed stock of the Company will be made. BeFra will be used
for commercial purposes only when we refer to all our
businesses.
The corporate name BeFra represents the consolidation of
the Group's companies and the strategy and commitment with our
customers going forward.
Our new slogan, "Great brands. One essence." reflects
what we are, leaders, each with a unique path and style, converging
into a solid and clear identity that defines and allows us to
connect with our audience, aiming to create an authentic and
durable legacy.
All our brands share the same purpose: offer valuable products
to our customers and help people to generate opportunities that
transform their lives.
Andres Campos, CEO of the
Company, and Luis Campos, Chairman
of the Company, commented, "This new identity for the Group extends
the heritage of our legacy brands, embodying our philosophy of
generating new opportunities and the ability to transcend
categories and regions."
About Betterware
Founded in 1995, Betterware de Mexico is the leading direct-to-consumer
company in Mexico focused on
offering innovative products that solve specific needs related to
household organization, practicality, space - saving, and hygiene.
Through the acquisition of JAFRA on April 7,
2022, the Company now offers a leading brand of
direct-to-consumer in the Beauty market in Mexico and the
United States where it offers Fragrances, Color &
Cosmetics, Skin Care, and Toiletries. The combined company
possesses an asset-light business model with low capital
expenditure requirements and a track record of strong
profitability, double digit rates of revenue growth and free cash
flow generation. Today, the Company distributes its products in
Mexico, and with its recent
acquisition, it now has gained presence in the United States through JAFRA's portfolio of
products.
Cautionary Statement Regarding Forward-Looking
Statements
Matters discussed in this press release may constitute
forward-looking statements. Forward- looking statements include
statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other
statements, which are other than statements of historical facts.
The words "believe," "anticipate," "intends," "estimate,"
"potential," "may," "should," "expect" "pending" and similar
expressions identify forward- looking statements. The
forward-looking statements in this press release are based upon
various assumptions. Although we believe that these assumptions
were reasonable when made, because these assumptions are inherently
subject to significant uncertainties and contingencies which are
difficult or impossible to predict and are beyond our control, we
cannot assure you that we will achieve or accomplish these
expectations.
View original
content:https://www.prnewswire.com/news-releases/betterware-de-mexico-announces-new-identity-for-its-corporate-and-commercial-affairs-naming-it-befra-302076423.html
SOURCE Betterware de México, S.A.P.I. de C.V.
