Betterware's new B Hero line of products is
designed to team up with and support Mexican athletes training for
and competing at the Olympic games in Paris
The Company will donate a portion of B Hero sales
to athletes selected by the Mexican Olympic Committee to
compete
GUADALAJARA, Mexico,
April 18,
2024 /PRNewswire/ -- Betterware de México, S.A.P.I.
de C.V. (Nasdaq:BWMX) ("BeFra" or the "Company"), Betterware, a
BeFra Group brand, leader in Mexico's direct-to-consumer home solutions and
beauty markets, proudly announced today its partnership with the
Mexican Olympic Committee to support the committee's more than 100
athletes who are training for and will compete in the most
important global sports event in 2024.
BeFra is leading its support of Mexico's Olympic team with the launch of the B
Hero product line with our Betterware brand, which includes an
official hydration bottle of the team traveling to the Paris
Olympic games this summer and that was exclusively designed for
this monumental event. The bottle and other B Hero products will be
donated to each competing athlete and will also be available to the
public for purchase through Betterware's more than 42,000
distributors and 756,000 associates. Anyone who purchases an
official bottle or any other B Hero product will be supporting
Mexico's Olympic team, as BeFra
will donate a portion of these sales to help fund the team's
athletes. BeFra's support of Mexican athletes traveling across the
ocean to face the world's best athletes at the 2024 Olympiad is
consistent with the Company's long-standing interest in promoting
sports and healthy lifestyles.
BeFra's support of this year's Mexican Olympic team began when
Andrés Campos, CEO of Grupo BeFra, and Santiago Campos, CEO of Betterware Mexico,
presented a check for one million
pesos to María José Alcalá Izguerra, President of the
Mexican Olympic Committee, on April
17th, 2024.
Santiago Campos said: "At
Betterware, we know that behind the success of every hero, there
are many heroes who are an important part of the hero's journey. It
is why we are teaming up with Mexico's Olympic heroes by offering the entire
Betterware family's financial support. We call on all Mexicans to
become heroes by joining us in supporting our athletes
together."
María José Alcalá Izguerra commented: "For the Mexican Olympic
Committee, it is a pleasure to continue forging the many alliances
that benefit our athletes. All the financial support we receive is
focused on the athletes who proudly represent our country at the
Olympics and on ensuring they are able to compete at their highest
level. We are convinced that the joint efforts of Mexico's private sector and the Olympic
Committee will have the greatest impact at the 2024 Olympiad. We
are well prepared to compete at this summer's games and future
ones, always with the aim of promoting and supporting Mexican
athletes."
In addition to the black and pink hydration bottles designed by
Betterware for Mexico's Olympic
team, the B Hero line includes a microfiber towel, a commemorative
cell phone strap, a sports bag with a purse, and a toiletry
bag.
Anyone interested in B Hero products can find them in
Betterware's product catalog at www.betterware.com.mx or by talking
with a trusted Betterware distributor in their neighborhood.
About Betterware
Founded in 1995, Betterware de Mexico is the leading direct-to-consumer
company in Mexico focused on
offering innovative products that solve specific needs related to
household organization, practicality, space-saving, and hygiene.
Through the acquisition of JAFRA on April 7,
2022, the Company now offers a leading brand of
direct-to-consumer in the Beauty market in Mexico and the
United States where it offers Fragrances, Color &
Cosmetics, Skin Care, and Toiletries. The combined company
possesses an asset-light business model with low capital
expenditure requirements and a track record of strong
profitability, double digit rates of revenue growth and free cash
flow generation. Today, the Company distributes its products in
Mexico, and with its recent
acquisition, it now has gained presence in the United States through JAFRA's portfolio of
products.
Cautionary Statement Regarding Forward-Looking
Statements
Matters discussed in this press release may constitute
forward-looking statements. Forward- looking statements include
statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other
statements, which are other than statements of historical facts.
The words "believe," "anticipate," "intends," "estimate,"
"potential," "may," "should," "expect" "pending" and similar
expressions identify forward- looking statements. The
forward-looking statements in this press release are based upon
various assumptions. Although we believe that these assumptions
were reasonable when made, because these assumptions are inherently
subject to significant uncertainties and contingencies which are
difficult or impossible to predict and are beyond our control, we
cannot assure you that we will achieve or accomplish these
expectations.
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SOURCE Betterware de México, S.A.P.I. de C.V.
