GUADALAJARA, Mexico, March 4,
2024 /PRNewswire/ -- Betterware de México
S.A.P.I. de C.V. (NASDAQ: BWMX), ("BeFra" or "the Company"), the
leading direct-to-consumer company in Mexico through Betterware and Jafra, today
announced that it has hired InspIR Group, a leading strategic
investor relations and ESG consultancy in the Americas, to partner
on its investor relations program.
Andres Campos, CEO of the
Company, commented, "We are pleased to appoint InspIR as our
investor relations advisor. InspIR's industry expertise and capital
markets knowledge will enable us to strengthen our communication
with the investment community and improve market awareness of our
company. We look forward to partnering closely with InspIR to
convey our business story, growth strategy, competitive advantages,
and value proposition."
"Our team is excited to be working with Betterware, now BeFra,
to elevate the Company's communications and messaging, and to
increase its exposure to the financial community," said Monique
Skruzny, InspIR's CEO and Founder. "We believe InspIR's deep
capital markets expertise and team of Investor Relations
professionals will significantly bolster BeFra's investment
messaging and help illustrate the Company's potential and
commitment to shareholder value."
About Betterware
Founded in 1995, Betterware de Mexico is the leading direct-to-consumer
company in Mexico focused on
offering innovative products that solve specific needs related to
household organization, practicality, space - saving, and hygiene.
Through the acquisition of JAFRA on April 7,
2022, the Company now offers a leading brand of
direct-to-consumer in the Beauty market in Mexico and the
United States where it offers Fragrances, Color &
Cosmetics, Skin Care, and Toiletries. The combined company
possesses an asset-light business model with low capital
expenditure requirements and a track record of strong
profitability, double digit rates of revenue growth and free cash
flow generation. Today, the Company distributes its products in
Mexico, and with its recent
acquisition, it now has gained presence in the United States through JAFRA's portfolio of
products.
About InspIR
InspIR is a leading strategic IR and ESG consultancy in the
Americas advising global- often high-growth- companies at all
stages of development, from early stage through post-IPO. InspIR
elevates and redefines the value of our clients' equity and debt
Investor Relations through strategic storytelling and counsel
informed by deep experience, analytics, and research. Our advisors
are financially fluent communicators with a demonstrated
industry-wide reputation for delivering exceptional
"Outside-of-the-Box" solutions for our clients. InspIR practices
include IR and Debt advisory, IPO preparation, ESG integration,
Investor Day development and Perception research. For earlier stage
companies, we develop investment thesis-backed pitch-decks and
valuations. InspIR's award-winning ESG communications further
deepens our extensive financial communications services through a
holistic ESG consulting approach to Investor Relations for both
public and private companies.
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SOURCE Betterware de México, S.A.P.I. de C.V.
