Build-A-Bear Is the Perfect Destination to
Create Memories
ST. LOUIS, Mo., March 27, 2024 /PRNewswire/ -- Build-A-Bear
Workshop (NYSE: BBW) has announced a new store opening at Windsor
Royal Station, located at Windsor
in the United Kingdom. This new Workshop offers the signature
Build-A-Bear Make-Your-Own experience, including the iconic heart
ceremony, with an assortment of furry friends, accessories, and
products that appeal to kids, teens and adults alike. The store
officially opened this week.
"We are pleased to be opening this new location and bringing the
fun of Build-A-Bear Workshop to this well visited location," said
Roger Parry, Senior Managing
Director of Build-A-Bear UK. "For the past 25-plus years, the
Build-A-Bear experience has been adding a little more heart to life
and helping create special memories for our guests, and we are
excited to see it come to life at our new Windsor location. Guests can expect to
experience a Build-A-Bear Workshop that has a bit of royal flavour
being so near to Windsor Castle."
As part of the grand opening celebration, Build-A-Bear is
reigniting its partnership with Little Troopers, a charity that
supports military children who have a parent serving in the British
Armed Forces. Build-A-Bear Foundation has been a partner of Little
Troopers since 2020, donating teddy bears to support children
experiencing periods of separation from a serving parent. In
celebration of Armed Forces Day in June, Build-A-Bear is looking
forward to working with Little Troopers to host store visits for
military children in and around Windsor.
As a global brand the company is committed to continuing its
international growth and identifying opportunities to bring its
renowned bear-building experience to more locations. The new
Windsor store is part of a planned
expansion in the United Kingdom
for Build-A-Bear. The company expects to continue to open new
retail experience locations in the UK, including
corporately-managed and partner-operated retail models.
Build-A-Bear Workshop reported record-setting profitability in
fiscal years 2021, 2022 and 2023. The company's strategic growth
plans are focused on advancing a broad-ranging and
comprehensive digital transformation while continuing to
leverage its expanded omnichannel capabilities, evolve its retail
experience and add new store locations. The company plans to open
at least 50 locations globally this year.
At Build-A-Bear Workshop, kids — and kids at heart — engage in a
hands-on entertaining process to create their very own,
personalised furry friends. The experience begins by choosing from
a wide array of plush animals and then stuffing them with love with
the assistance of a BEAR BUILDER® associate including participating
in Build-A-Bear's iconic Heart Ceremony. A wide range of clothing
and accessories allows each new friend to be customised and unique.
The process completes when Guests fill out a birth certificate and
then take the new furry friend home. The personal nature of the
interactive experience often fosters a lasting and emotional brand
connection.
ABOUT BUILD-A-BEAR
Build-A-Bear is a multi-generational global brand focused on its
mission to "add a little more heart to life" appealing to a wide
array of consumer groups who enjoy the personal expression in
making their own "furry friends" to celebrate and commemorate life
moments. Nearly 500 interactive brick-and-mortar experience
locations operated through a variety of formats provide guests of
all ages a hands-on entertaining experience, which often fosters a
lasting and emotional brand connection. The company also offers
engaging e-commerce/digital purchasing experiences on
buildabear.co.uk including its online, age-gated,
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers.
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