AUBURN
HILLS, Mich., Aug. 16,
2024 /PRNewswire/ -- BorgWarner has been named a
winner in PR Daily's Social Media & Digital Awards in both
the LinkedIn and Twitter/X categories.
PR Daily's Social Media & Digital Awards celebrates the
organizations, people and teams that know how to earn audience
attention online. They are continuing to advance the fields of
social media and digital communications, leading to success for
their organizations or clients.
Finalists in this year's program were honored at a special
industry event on Thursday, August 1,
at the Yale Club in New York City,
where category winners were also revealed. Learn about the event
and winning work here.
BorgWarner was chosen from a wide pool of entries to receive
recognition as winners in PR Daily's Social Media & Digital
Awards in the LinkedIn category for its Charging Forward campaign,
as well as in the Twitter/X Category for its Borg-Warner Trophy
Speaks to Racing Fans campaign.
For the LinkedIn category, BorgWarner created a yearlong
branding campaign in order to align BorgWarner with top talent in
the automotive industry. The company began building buzz in the
first half of 2023 with a shift in its organic LinkedIn presence,
focusing on brand storytelling, PR amplification and thought
leadership. The campaign also highlighted employees' career
accomplishments, innovative projects and reports while supporting
advocacy, diversity and inclusion, and opportunities for growth,
all while offering potential recruits a behind-the-scenes look at
the company's culture. In addition to impressive metrics on
LinkedIn, traffic to the Careers section of BorgWarner's website
increased – the page was visited nearly 1.2 million times in 2023,
up 38% from the prior year. Of those visitors, 69% went on to view
job opportunities.
For the Twitter/X category, BorgWarner created a community of
Indianapolis 500 racing fans where
they could share their passion for the event and exchange stories
and memories, led through by unique persona of the Borg-Warner
Trophy. This specific campaign aimed to expand the account's
relevancy beyond this single-day event, as it peaks in the weeks
leading to, during, and directly after the race. Over the course of
months, the account retained its relevance for a single-day event
among the racing community and beyond, growing 7.5% and seeing 44%
more engagements than the prior year. During May, when
conversations about the Indy 500 took off, the brand saw almost
100,000 organic impressions, a 4.11% increase. During race weekend,
impressions for the account increased by 67% year over year.
"Congratulations to BorgWarner," said Brendan Gannon, Senior Marketing Manager for
Awards Programs at PR Daily. "Your innovative and impactful work in
the digital space truly sets you apart. PR Daily is proud to
recognize their efforts."
BorgWarner has been recognized for its accomplishment in a
special write-up on PR Daily's internationally-read news
website.
About BorgWarner
For more than 130 years, BorgWarner
has been a transformative global product leader bringing successful
mobility innovation to market. With a focus on sustainability,
we're helping to build a cleaner, healthier, safer future for
all.
About Ragan Communications and PR Daily
Ragan
Communications has been delivering trusted news, training and
intelligence for more than 50 years to internal and external
communicators and business executives via its conferences,
webinars, training, awards, subscriptions and its membership
divisions. Its daily news sites—PRDaily.com and Ragan.com—are read
by more than 600,000 internal and external communicators
monthly.
Forward Looking Statements: This press release may
contain forward-looking statements as contemplated by the 1995
Private Securities Litigation Reform Act that are based on
management's current outlook, expectations, estimates and
projections. Words such as "anticipates," "believes," "continues,"
"could," "designed," "effect," "estimates," "evaluates," "expects,"
"forecasts," "goal," "guidance," "initiative," "intends," "may,"
"outlook," "plans," "potential," "predicts," "project," "pursue,"
"seek," "should," "target," "when," "will," "would," and variations
of such words and similar expressions are intended to identify such
forward-looking statements. Further, all statements, other than
statements of historical fact, contained in this press release
regarding matters that we expect or anticipate will or may occur in
the future regarding our financial position, business strategy and
measures to implement that strategy, including changes to
operations, competitive strengths, goals, expansion and growth of
our business and operations, plans, references to future success
and other such matters, are forward-looking statements. All
forward-looking statements are based on assumptions and analyses
made by us in light of our experience and our perception of
historical trends, current conditions and expected future
developments, as well as other factors we believe are appropriate
in the circumstances. Forward-looking statements are not guarantees
of performance, and the Company's actual results may differ
materially from those expressed, projected, or implied in or by the
forward-looking statements.
You should not place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Forward-looking statements are subject to risks and uncertainties,
many of which are difficult to predict and generally beyond our
control, that could cause actual results to differ materially from
those expressed, projected or implied in or by the forward-looking
statements. These risks and uncertainties, among others, include
supply disruptions impacting us or our customers, commodity
availability and pricing, and an inability to achieve expected
levels of recoverability in commercial negotiations with customers
concerning these costs; competitive challenges from existing and
new competitors, including original equipment manufacturer ("OEM")
customers; the challenges associated with rapidly changing
technologies, particularly as they relate to electric vehicles, and
our ability to innovate in response; the difficulty in forecasting
demand for electric vehicles and our electric vehicles revenue
growth; potential disruptions in the global economy caused by wars
or other geopolitical conflicts; the ability to identify targets
and consummate acquisitions on acceptable terms; failure to realize
the expected benefits of acquisitions on a timely basis; the
possibility that our 2023 tax-free spin-off of our former Fuel
Systems and Aftermarket segments into a separate publicly traded
company will not achieve its intended benefits; the failure to
promptly and effectively integrate acquired businesses; the
potential for unknown or inestimable liabilities relating to the
acquired businesses; our dependence on automotive and truck
production, which is highly cyclical and subject to disruptions;
our reliance on major OEM customers; impacts of any future strikes
involving any of our OEM customers and any actions such OEM
customers take in response; fluctuations in interest rates and
foreign currency exchange rates; our dependence on information
systems; the uncertainty of the global economic environment; the
outcome of existing or any future legal proceedings, including
litigation with respect to various claims, or governmental
investigations, including related litigation; future changes in
laws and regulations, including, by way of example, taxes and
tariffs, in the countries in which we operate; impacts from any
potential future acquisition or disposition transactions; and the
other risks noted in reports that we file with the SEC, including
Item 1A, "Risk Factors," in our most recently filed Annual Report
on Form 10-K and/or Quarterly Report on Form 10-Q. We do not
undertake any obligation to update or announce publicly any updates
to or revisions to any of the forward-looking statements in this
press release to reflect any change in our expectations or any
change in events, conditions, circumstances, or assumptions
underlying the statements.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/borgwarner-wins-two-prestigious-pr-daily-social-media--digital-awards-302224372.html
SOURCE BorgWarner Inc.