DALLAS, Aug. 26,
2024 /PRNewswire/ -- The Flavor Experts
at Wingstop (NASDAQ: WING) continue to deliver bold,
distinctive flavors with their latest LTO – Sweet BBQ Blaze – that
only Wingstop can pull off. Sweet BBQ Blaze is available
nationwide* beginning today, August
26, just in time for football season.
Reinventing a classic wing flavor to deliver the
most craveable flavor experience, Wingstop's Sweet BBQ Blaze
combines sweet and spice by dusting a dry rub seasoning on top of a
wet sauce, creating a bold flavor inspired by two distinct BBQ
regions – Kansas City and
Nashville. The result? A flavor
that is sweet, smoky and unexpected, ready to be hand
sauced-and-tossed on Wingstop's cooked-to-order wings, chicken
sandwiches and tenders.
"Wingstop is famous for our bold, distinctive flavors and our
new Sweet BBQ Blaze is a next level flavor experience," said
Wingstop's Chief Brand Officer,
Melissa Cash. "Flavor fans, this
turns BBQ on its head to deliver a spin on a classic for whenever
that Wingstop craving hits."
Wingstop's Sweet BBQ Blaze makes for the ultimate watch party or
tailgate indulgence with options for everyone – chicken sandwiches,
tenders, boneless wings and classic wings, with housemade ranch for
dipping. Sweet BBQ Blaze is available nationwide on Wingstop.com or
the Wingstop app for a limited time while the flavor lasts.
*See Wingstop.com/Offers for full details.
About Wingstop
Founded in 1994 and headquartered
in Dallas, TX, Wingstop Inc.
(NASDAQ: WING) operates and franchises more than 2,350 locations
worldwide. The Wing Experts are dedicated to Serving the World
Flavor through an unparalleled guest experience and a best-in-class
technology platform, all while offering classic and boneless wings,
tenders, and chicken sandwiches, cooked to order and hand
sauced-and-tossed in fans' choice of 12 bold, distinctive
flavors. Wingstop's menu also features signature sides
including fresh-cut, seasoned fries and freshly-made ranch and bleu
cheese dips.
In fiscal year 2023, Wingstop's system-wide sales increased
27.1% to approximately $3.5 billion,
marking the 20th consecutive year of same store sales growth. With
a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's
system is comprised of corporate-owned restaurants and independent
franchisees, or brand partners, who account for approximately 98%
of Wingstop's total restaurant count of 2,352 as of June 29, 2024.
A key to this business success and consumer fandom stems
from The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all guests.
In 2023, Wingstop earned its "Best Places to Work"
certification. The Company landed on Entrepreneur Magazine's
"Fastest-Growing Franchises" list and ranked #16 on "Franchise
500." Wingstop was listed on Technomic's "Top 500 Chain Restaurant
Report," QSR Magazine's "2023 QSR 50" and Franchise Time's "40
Smartest-Growing Franchises."
For more information, visit www.wingstop.com or
www.wingstop.com/own-a-wingstop and follow @Wingstop on X,
Instagram, Facebook, and TikTok. Learn more about Wingstop's
involvement in its local communities at www.wingstopcharities.org.
Unless specifically noted otherwise, references to our website
addresses, the website addresses of third parties or other
references to online content in this press release do not
constitute incorporation by reference of the information contained
on such website and should not be considered part of this
release.
Media Contact:
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.