"Friends Forever" Brings Joy and Imagination
to Storytime
ST.
LOUIS, Sept. 24, 2024 /PRNewswire/ --
Build-A-Bear Workshop, Inc. (NYSE: BBW), renowned for
offering a personalized experience where guests of all ages can
create their own special furry friends, is excited to announce the
release of a new board book titled "Friends Forever." The
new book, illustrated by Anna Jones
and created in collaboration with Odd Dot, an imprint of Macmillan
Children's Publishing Group, invites readers on an adventure inside
Build-A-Bear Workshop. Through the story, children experience the
joy of creating a special friend that will last "fur-ever."
The cover features a spinning wheel that allows readers to
create a bear, bunny or frog, among other loveable animals, then
open the book to journey through the Workshop. Guests can purchase
the book at a participating Build-A-Bear Workshop or online at
"Friends Forever" Board Book | Build-A-Bear® (buildabear.com).
"We are thrilled to partner with Odd Dot to bring 'Friends
Forever' to our guests," said Sharon Price
John, President & CEO of Build-A-Bear Workshop. "This
book captures the heart of a Build-A-Bear Workshop adventure, and
we believe this story will inspire young hearts and bring the
special bond of friendship to life in a way only Build-A-Bear
can."
"What could be more magical than making a new, cuddly best
friend? 'Friends Forever' invites our readers to embark on that
journey of imagination, friendship, and play – the same journey at
the heart of the Build-A-Bear Workshop experience," said
Nathalie Le Du, Publisher of Odd
Dot. "We are overjoyed to bring this enchanting experience to
the page with one-of-a-kind novelty and a universal tale of
friendship. This book holds a special place in our hearts, and we
can't wait to share it with children and their families to spark
joy across all generations."
Build-A-Bear Workshop is excited to celebrate the launch of the
"Friends Forever" book with special story time events on
October 2 and 9 at participating
Workshops. During these events, a Bear Builder will read the
"Friends Forever" story, introducing its characters and themes
through engaging readings. Children will enjoy interactive games
and activities and have the chance to create their very own forever
friend to take home. Guests of all ages are invited to join us for
a fun-filled experience that makes the joy of "Friends Forever"
truly unforgettable.
In addition to "Friends Forever," the two companies are expected
to release another book later this year, "A Wish from the
Heart."
Since 1997, Build-A-Bear has been adding a little more heart to
life for children and families around the world. The brand has a
core focus of advancing childhood literacy through its non-profit
organization, Build-A-Bear Foundation, and has a goal of donating
100,000 books in 2024.
About Build-A-Bear
Since its beginning in 1997, Build-A-Bear has evolved to become a
beloved multi-generational brand focused on its mission to "add a
little more heart to life" where guests of all ages make their own
"furry friends" in celebration and commemoration of life moments.
Guests create their own stuffed animals by participating in the
stuffing, dressing, accessorizing, and naming of their own teddy
bears and other plush toys based on the Company's own intellectual
property and in conjunction with a variety of best-in-class
licenses. The hands-on and interactive nature of our more than 500
company-owned, partner-operated and franchise experience locations
around the world, combined with Build-A-Bear's pop-culture appeal,
often fosters a lasting and emotional brand connection with
consumers, and has enabled the Company to expand beyond its retail
stores to include e-commerce sales on www.buildabear.com and
non-plush branded consumer categories via out-bound licensing
agreements with leading manufacturers, as well as the creation of
engaging content via Build-A-Bear Entertainment (a subsidiary of
Build-A-Bear Workshop, Inc.). The brand's newest communications
campaign, "The Stuff You Love," commemorates more than a
quarter-century of creating cherished memories
worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted
consolidated total revenues of $486.1
million for fiscal 2023. For more information, visit the
Investor Relations section of buildabear.com.
About Macmillan Publishers
Macmillan Publishers
is the U.S. trade company that is part of the Holtzbrinck
Publishing Group, a large family-owned group of media companies
headquartered in Stuttgart,
Germany. Holtzbrinck Publishing Group's publishing companies
include prominent imprints around the world that publish a broad
range of award-winning books for children and adults in all
categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books,
Henry Holt & Company, Macmillan
Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor
Publishing Group. In the UK, Australia, India, and South
Africa, companies in the Holtzbrinck Publishing Group
publish under the Pan Macmillan name. The German publishing
company, Holtzbrinck Deutsche Buchverlage, includes among its
imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer
Knaur.
us.macmillan.com
About Odd Dot
Odd Dot is a publisher of innovative
books in formats of all kinds, for kids of all ages.
From toy-like board books, to trend-setting sticker
collections, to pop-culture picture books, and beyond, Odd Dot's
mission is to create joyful books for curious minds—and have fun
doing it. You can learn more about the imprint
on www.odddot.com or by following along on social media
@odddotbooks.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/build-a-bear-unveils-new-board-book-friends-forever-inspiring-young-readers-with-a-heartfelt-adventure-302256300.html
SOURCE Build-A-Bear Workshop