Leading Customizable Eyewear Brand Creates
"Store Within a Store" at America's Best, Names National Vision
Doctor of Optometry Network the Brand's Official Eye Care
Provider
DULUTH,
Ga., Sept. 24, 2024 /PRNewswire/ -- National
Vision, Inc., one of the nation's largest optical retailers
providing quality, affordable eye care and eyewear, announced today
it is solidifying its partnership with Pair Eyewear, the first
direct-to-consumer and now leading customizable eyewear
brand, by expanding to all 1,000+ America's Best
Stores.
Beyond creating an exclusive retail partnership between Pair
Eyewear and National Vision's America's Best brand, the strategic
collaboration also establishes National Vision's Doctor of
Optometry network as the popular online brand's official eye care
provider. Through an affordable bundle offer that also includes one
base frame and two top frames, customers are able to receive
a comprehensive eye exam performed by a licensed
optometrist practicing inside or next to each America's Best store
with their purchase. The pairing plays on both brands' strengths
and positions, unifying the direct-to-consumer and brick-and-mortar
optical experiences for the customer's benefit.
Experience the full interactive Multichannel News Release here:
https://www2.multivu.com/gatesman/9292051-en-americas-best-becomes-exclusive-retail-partner-pair-eyewear
"This collaboration provides our value-seeking customers with a
fashionable and affordable selection that is in high demand,"
said Megan Molony, SVP,
chief merchandising and managed care officer at National
Vision. "Our customers crave affordability, but they want to be
able to personalize their look. In partnering with Pair Eyewear, we
are offering an in-store customization experience that allows them
to bring their personalities into their eyewear selections. In
doing so, we're also embracing a future of retail that is eager to
evolve to meet the needs of consumers."
The collaboration combines Pair Eyewear's commitment to
customizable, stylish and accessible eyewear with America's Best's
extensive reach and expertise to meet the needs of the roughly 80%
of eyewear consumers who prefer to shop in-store. Through this
partnership, customers can experience the convenience of purchasing
high-quality eyewear online with the added benefit of the in-person
eye exam. This integration ensures that customers receive the best
fit and prescription accuracy, enhancing their overall eyewear
experience.
"We are thrilled to bring our customizable and innovative
eyewear to even more customers through this partnership with
National Vision and America's Best – and further enhance the
consumer journey everywhere, keeping joy and personalization, which
is core to our brand, at the center," added Sophia Edelstein, Co-Founder and Co-CEO of Pair
Eyewear. "Following a successful test run earlier this year, we
are excited to continue our growth through this innovative retail
partnership. This expansion represents a significant milestone in
our mission to make high-quality, stylish eyewear accessible to
everyone," added Nathan
Kondamuri, Pair Eyewear Co-CEO and Co-Founder.
Key features of the partnership include:
- Innovative Personalized Shopping
Experience: Customers can enjoy a unique shopping
experience that seamlessly integrates Pair Eyewear's trendsetting
eyewear with National Vision's diverse range of products and
affiliated Doctor of Optometry network. In turn, creating a
comprehensive eyewear destination that keeps eye care centered in
the experience.
- Expanded Accessibility: The collaboration will
leverage America's Best nationwide presence, making Pair Eyewear's
fashionable eyewear even more accessible to customers across the
country.
- Affordable Bundles: The partnership will introduce
affordable bundles which include a comprehensive eye exam performed
by a licensed optometrist practicing inside or next to each
America's Best store, a Pair Base Frame, two Top Frames of the
customer's choice and a stylish eyewear case.
This announcement follows Pair Eyewear's dedication to ongoing
investment in research and development, bolstered by the
establishment of its fully integrated U.S. manufacturing
facilities—now totaling two—and its expansion into global markets.
Since inception, the brand has developed a family of patents around
customizable technology, further pushing eyewear innovation.
Customers can find in-store locations and learn more about the
partnership on the America's Best website.
About National Vision Holdings, Inc.
National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest
optical retail companies in the United
States with over 1,200 stores in 38 states and Puerto Rico. With a mission of helping people
by making quality eye care and eyewear more affordable and
accessible, the company operates four retail brands: America's
Best, Eyeglass World, and Vista Opticals inside select
Fred Meyer stores and
on select military bases, and an e-commerce
website DiscountContacts.com, offering a variety of products
and services for customers' eye care needs. For more information,
please visit www.nationalvision.com.
About Pair Eyewear:
Pair Eyewear, the first direct-to-consumer and now leading
customizable eyewear brand in the world, allows adults and children
alike to quickly and easily change the look of their
glasses—anytime, anywhere. Pair Eyewear provides the world's first
patented and high-quality, affordable glasses with an engaging
digital experience for just $60 per
pair, including prescription lenses. Pair Eyewear was the first
company to invent fashionable switchable top frames that attach to
a base pair of glasses and is recognized for its technology to
bring affordable personalization and creativity to the market. The
brand's large and expanding selection of 1,000-plus customizable
Top Frames includes limited edition monthly drops and licensed
designs from brands such as DC, NHL, MLB, Marvel, Disney,
Harry Potter, Sesame Street, The
NBA, Van Gogh, Frida Kahlo, and more
for optical glasses, sunglasses and blue light glasses, all
available in both prescription and non-prescription models.
To-date, the company has raised $145
million in venture capital funding. For more information,
please visit www.paireyewear.com or @PairEyewear on
Instagram and TikTok.
National Vision Media Contact: Racheal Peters
| media@nationalvision.com | (470) 448-2303
Pair Eyewear Media Contact: Catherine Cuello-Fuente
| catherine@wildflowerpr.co
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SOURCE National Vision, Inc.