Bring Bluey Fun to Life with Exclusive
Make-Your-Own Plush and Fun New Accessories
ST. LOUIS, Sept. 26, 2024 /PRNewswire/ -- Build-A-Bear
Workshop (NYSE: BBW) is excited to announce the launch of
its first-ever Bluey collection, as part of a licensed
partnership with BBC Studios, bringing beloved Bluey and her family
from the hit animated series to Build-A-Bear's furry friends
lineup. Fans of Bluey, Bingo, and the iconic games from the show
will be delighted to meet these cuddly characters and dress them
with their exciting new costumes and accessories. Build-A-Bear's
relationship with BBC Studios started with Doctor Who, and
has now expanded to include Bluey which is perfect for both
younger and older fans of this beloved TV show. Global phenomenon
Bluey is the No. 1 most-watched series on streaming this
year (2024) to-date among total viewers in the U.S.*
Guests can visit participating Build-A-Bear Workshops or shop
online starting today at Bluey Plush & Stuffed Animals |
Build-A-Bear® (buildabear.com) to get their hands on the lovable
Bluey and Bingo plush. The Bluey Build-A-Bear collection
includes a make-your-own Bluey that features her name on the left
paw pad, as well as Bluey's little sister, Bingo. Guests can
accessorise their new companions with Granny Janet and Granny Rita
costumes, in addition to a sleeper and t-shirt, or add the iconic
Bluey theme song or character phrases to their plush. Bluey
and Bingo are set for endless adventures and fun with guests,
whether embarking on a game of "Grannies" or just providing a
snuggly companion. With an existing waitlist of nearly 50,000
names, the initial Bluey collection is expected to sell out
quickly.
"Building on our history of iconic licensed partnerships and our
commitment to raising the bar on branded collaborations, we are
thrilled to expand our relationship with BBC Studios to include
Bluey," said Sharon Price
John, President and CEO of Build-A-Bear Workshop. "Bluey is
a cherished character that embodies joy, imagination, and family
fun — values that resonate deeply with Build-A-Bear. This
relationship not only highlights our global appeal but also
reflects our multi-generational reach. We're excited for our guests
to experience the 'stuff they love' with Bluey and Bingo and create
lasting memories with their new furry friends."
Jointly commissioned by ABC Children's and BBC Studios Kids
& Family, Bluey is produced by the multiple
Emmy® Award-winning Ludo Studio in association with
Screen Queensland and Screen Australia. BBC Studios Kids &
Family also holds global distribution and merchandise rights. The
series streams to U.S. and global audiences (outside
of Australia, New Zealand and China) across
Disney Channel, Disney Jr. and Disney+ through a global
broadcasting deal between BBC Studios Kids & Family and Disney
Branded Television. In its native Australia, the show goes out
on ABC. CBeebies is the second window broadcaster partner for
Bluey in the UK.
*Source: Nielsen Media Research, US data based on Persons 2+
time spent viewing for streaming series tracked by Nielsen through
their streaming content ratings (1/1/24-7/28/24)
About Build-A-Bear®
Since its beginning in
1997, Build-A-Bear has evolved to become a beloved
multi-generational brand focused on its mission to "add a little
more heart to life" where guests of all ages make their own "furry
friends" in celebration and commemoration of life moments. Guests
create their own stuffed animals by participating in the stuffing,
dressing, accessorising, and naming of their own teddy bears and
other plush toys based on the Company's own intellectual property
and in conjunction with a variety of best-in-class licenses. The
hands-on and interactive nature of our more than 500 company-owned,
partner-operated and franchise experience locations around the
world, combined with Build-A-Bear's pop-culture appeal, often
fosters a lasting and emotional brand connection with consumers,
and has enabled the Company to expand beyond its retail stores to
include e-commerce sales on www.buildabear.co.uk and non-plush
branded consumer categories via out-bound licensing agreements with
leading manufacturers, as well as the creation of engaging content
via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear
Workshop, Inc.). The brand's newest communications campaign, "The
Stuff You Love," commemorates more than a quarter-century of
creating cherished memories worldwide. Build-A-Bear Workshop, Inc.
(NYSE: BBW) posted consolidated total revenues of $486.1 million for fiscal 2023. For more
information, visit the Investor Relations section of
buildabear.com.
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving
force in extending BBC Studios IP through innovative brand
extensions, fostering deep fan engagement worldwide.
Partnering our iconic brands - including Doctor Who and Bluey
- with the world's biggest brands, promoters, and publishers,
ignites the imagination of fans and creates memorable brand-fame
moments. Our diverse portfolio spans consumer products, live
entertainment, gaming, and publishing, while BBC Studios Social
drives digital presence with over 6.5 billion social video views in
2023, offering advertising and branded content opportunities.
Supported by award-winning teams, we focus on finding visionary
opportunities to enhance global brand impact and digital
growth.
About Ludo Studio
Ludo Studio is a BAFTA,
multi-Emmy®, Logie and Peabody award-winning Australian
studio and one of TIME's Most Influential Companies of 2024, that
creates and produces original scripted drama, animation and digital
stories that are authored by incredible local talent, distributed
globally and loved by audiences
everywhere. ludostudio.com.au
About Bluey Bluey follows Bluey, a loveable,
inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her
little sister, Bingo. Bluey uses her limitless energy to play games
that unfold in unpredictable and hilarious ways, bringing her
family and the whole neighborhood into her world of fun.
Bluey is created and written by Joe Brumm and produced by Emmy®
Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC
Children's and BBC Studios Kids & Family. Financed in
association with Screen Australia, Bluey is proudly 100% created,
written, animated, and post produced in Brisbane Queensland, Australia, with funding from the
Queensland Government through Screen Queensland and the Australian
Government. The series streams to U.S. and global audiences
(outside of Australia,
New Zealand and China) across Disney Channel, Disney Jr. and
Disney+ through a global broadcasting deal between BBC Studios Kids
& Family and Disney Branded Television.
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